Lana Surnina - On Tap Digital

30/07/2025

Lol playing with AI video ads
If you need help with it lmk

28/07/2025

- Excited to offer a free trial on ads to one of my friends. It's a new niche so we always want to do a litmus test.
- Also nearly fled to UK, don't laugh at me
- Soon going to talk more about our plans - hang in there
- Working closely with video AI for ads and likely to give a speech in London in October for that
- Yesterday, interviewed a founder of one of the biggest online conferences in the fitness space - it's coming soon. Tickets are free, ask me for the link
- Walking min 10,000 steps a day and we even discussed doing it as a challenge
with our team
- Taking a course on how to invest in Europe correctly with EFTs/index funds
Ask me anything thread

23/07/2025

“Honestly, it just makes my life a lot easier.”
That’s Chando, Regional Director overseeing 8 F45 studios in Long Island, after we helped reactivate 330+ cold leads…into paid trials…without spending a single extra dollar on ads.

We took over the reactivation and follow-up.
Booked trials straight into their system.
Let the trainers stay focused on delivering killer workouts.

The result?
A consistent stream of walk-ins and new memberships, using leads they already had sitting around.

No fluff. No risk. No heavy lifting. No Agency Fees.
Just results. Only Pay When It Works.

🎤 Hear it straight from Chando 👇

17/07/2025

15/07/2025

Why are you out here chasing strangers like a thirsty teenager on Tinder…
…when you’ve got 1,000 ghosted exes chillin’ in your inbox just waiting for a second chance?

Real talk, amigos.

Everyone’s out here trying to cold DM their way to 7 figures…
Meanwhile, there’s a pile of “almosts,” “maybes,” and “not nows” collecting digital dust in your CRM.

Old leads. No-shows. Ghost trials. Tire-kickers who just needed a better vibe and a nudge.

That’s not dead weight.

That’s CPR for your pipeline, baby.
(We call it Prospect Boomerang — because good leads do come back when you know how to ask.)

No need to educate these peeps.
They’ve already raised their hand.

They just need a lil' love… a juicy offer… and a reason to come back.

That’s why we don’t just run ads like everyone else with a WiFi connection and a funnel dream.

We build automations that make your old leads feel like VIPs at an afterparty.
We write messages that sound less like “follow-up” and more like “shut up and take my money.”

So before you go spending money on cold traffic and praying to Zuckerberg…

Ask yourself: have you even texted the people who already ghosted you politely?

Let’s start there.
(And maybe stop leaving money on read.)

11/07/2025

They booked your services… and ghosted. Again.

Last week, I went live to unpack why leads keep ghosting after booking and shared some moves that are actually working right now. If you run a gym, yoga studio, or any kind of group class biz, this one’s worth a watch.

Here’s what we covered:

- How to simplify your signup + follow-up flow
- Why leads ghost after booking (and how to reduce it)
- What to actually say in your messages to get replies
- How to turn more free trials into paying clients
- The surprising things that might be killing your show-up rate

Want the replay? Drop a comment below and I’ll send it your way.

Let’s end the ghosting epidemic together!

10/07/2025

“We’re in warehousing and logistics, not exactly stuff most agencies do… but somehow these ad nerds nailed it.

Leads started pouring in. Meta said they were 80% cheaper than competitors (even Meta was like ‘damn’).

And when things almost got ugly with a security scare? Lana was on it in minutes.

We’re not just ‘running ads’, we’ve got a ride-or-die partner who gets it."

Meet John & Stephanie from First Choice Warehouse. They took a chance on On Tap Digital… and yeah, it paid off.

Wanna see what’s possible when your marketing partner actually gives a damn?

18/05/2025

5 types of entrepreneurs emerging in 2025 (that didn’t exist 5 years ago)

1. The AI-first solopreneur

2. The community-funded creator

3. The no-code product launcher

4. The remote micro-agency owner

5. The fractional CMO/CTO

The gatekeepers are gone.
You don't need permission anymore, just a clear offer and WiFi.

16/05/2025

📲 In 2025, Instagram's algorithm favors content that's shared, especially through DMs.

This means creating content that resonates deeply, prompting users to share it privately.

Think beyond likes, focus on shareability.

Craft messages that people can't help but pass along.

15/05/2025

Gen Z is turning to ChatGPT as their personal stylist: building wardrobes, planning outfits, and making purchases based on AI suggestions.

This shift isn't just about convenience, it's about trust in AI-driven recommendations.

For brands, this means ensuring your products are discoverable and appealing within AI platforms.

It's time to optimize your product data and embrace AI-friendly marketing strategies.

⚠️ Stay ahead, or risk being left behind.

11/05/2025

Money doesn’t lead. Value does.
Serve first. Solve problems.
The profits always catch up.

Freedom isn’t about time, it’s about systems.

If you don’t automate, you stagnate.
Chaos doesn’t scale.

And kindness? That’s ROI too.
People might forget your offer…
But they’ll never forget how you made them feel.

Learn this early.
Your future self will be wealthy and proud.