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Monday 9:30am - 4pm Tuesday 9:30am - 4pm Wednesday 9:30am - 4pm Thursday 9:30am - 4pm Friday 9:30am - 4pm

Aestive Design Studio, Broadbeach (2026)

21/03/2023

Should you get your graphic design done by your assistant/VA or engage a dedicated professional to take care of your designs for you?

It’s a conversation that comes up with fellow business owners regularly, and I GET IT.

I get that hiring another service provider when you already have support in your business can seem like a double up.

But something I often mention that's worth considering is this:

👉🏼 When you work with a dedicated designer over an assistant or all-rounder VA for your business designs, you don't just end up with a general design, or worse - a Canva template that your well-meaning assistant pasted your details into that you'll still spend time reworking and not love.

What DO YOU get? The focus of a professional and designs custom to your business that are backed by research, communications and consumer psychology, and that build up your brand in a way that gives you confidence.

So while there are always options available to you, it’s important to find the right one to help you achieve your goals.

Want to chat more about having a custom designs for your unique brand so you never worry about blending in again? DM me "Design Support" and let's chat.

16/03/2023

Ever felt like you're just winging it when it comes to creating on-brand designs and client files?
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Well if that's a yes, you're going to want to save this post as here’s EXACTLY how I’d recommend adding a little structure - and a whole lot more success - to using those beautiful brand assets to make your biz shine.
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👉🏼 First, buy a Brand Style Guide template (2-3 pages is a perfect start) or engage a designer (like me) to help you out.

Essentials to include are your logos and brand colours (primary and secondary), and fonts (header, body copy, accent) and any other details that are part of your brand identity - specific images, patterns and icons that you use regularly.

👏🏼 Then, choose a couple of designs or communications tools that you use often, and create a basic set of on-brand templates for them.

Have a post style you use all the time? Create an on-brand template for it in Canva and have it a the ready with your brand fonts and colours already set up.

👊🏼 Lastly, rinse and repeat. Refer to your style guide and use your templates regularly.
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🌟 Having these steps in place can help you to save time, look like a pro, and make sure clients recognise and think of you everytime they see your branding.
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PS - if you want support when it comes to creating a style guide and templates or building out your brand assets, slide into my DMs and let me know what you're struggling with and I’ll see if I can help!

13/03/2023

One thing I see all the time? Businesses stuck with a design that's useful to them... for about 5 days.

The most common way I see this happen, is when a document is designed and the business doesn't realise one of two things:

1️⃣ they can't update the content themselves, or
2️⃣ that they don't want to update it themselves.

Want to know my take on it? Well, first, it's not entirely your designer's fault if what they create for you doesn't have a long shelf life. Before starting to work with a designer, it's important to be clear about your preferences and realities.

For example, maybe you'd prefer to be able to update the content yourself, but you *know that you'll never have the time and that time is money. For you, a great decision might be to be able to send an email and get an updated copy of your document a few days later with an invoice attached.

Or, maybe you'd really like to be able to update content yourself later on, so you may need to discuss the format options with your designer, so that you can consider what software you might need and what kind of changes you'll want to make, so that the design can be created with this in mind from the beginning.

When you have designs that work for you, and that you know how to use, it can create an incredible amount of ease in your business.

07/03/2023

I want to talk about brand style guides... The seemingly unsexy, but actually incredibly valuable backbone of your brand tools.

This has come up a lot lately, with friends and clients who are at the point of hiring out help with their signage, event invitations or merchandise, and *gong sound* the project is suddenly on hold because no one can find the right logo files, colour codes or brand font details.

Emails are sent, folders searched, archives dusted off and scoured. Time wasted.

It's pretty common and it happens as businesses grow, staff change and things get reprioritised.

If you have one, I encourage you to dig it out and save it somewhere where all your staff can find it. If you don't have one, reach out to me (I'd love to help), or grab a template and spend the time getting your assets in order.

I can't tell you how many businesses I've worked for and with, who have diluted their branding, spent more on design, stalled important projects, and frustrated their staff, because they didn't have this valuable tool available.

With a style guide, you can quickly communicate key brand information and empower your staff and extended (external) team to support your business. 👏🏼✨

11/01/2023

Imagine…your dream client reaches out and you don't hesitate for a moment to send them the next steps to sign up...you're 100% confident in everything you send over because your brand designs truly reflect who you are and make you look like the expert you are.
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Imagine the pure relief you'll have as you log off your discovery call and immediately send over the next steps for that client you've been dying to work with…
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This is what's possible when you have branded marketing designs that truly show off who you are, and show off your business in the best way.
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Instead of stressing out, worrying about how your proposal looks or if your onboarding docs still include outdated info...
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You can respond with confidence, then sit back, pour yourself a glass and KNOW your client is going to feel like they’re in the right hands.
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If you’re ready to stand out and give your clients a top-tier experience, I'm your gal - DM me to learn how we can work together 💫

09/01/2023

The best extended weekend of the year, as far as I'm concerned. Well, it's up there alongside vacations ✈️
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I've been back in the office for about a week already, and instead of diving straight into big projects, I've been embracing a bit of quiet while so many people have still been on holidays.
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The quiet inboxes, the Insta feeds full of inspiring holiday photos and happy snaps, and a bit of time to just soak it all in and replenish my inspiration.
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We spend so much of the year creating and consuming in our businesses; it's been nice to take a pause and let creativity flow behind the lens.
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Have you found renewed energy or inspiration over the holidays? If so, is there anywhere or anything in particular that inspired you? I'd be keen to know!
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For me, inspiration has come from people watching, long walks by the ocean and the freedom of days without agenda 💫👏🏼

23/12/2022

Want to know something?
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I'm a bit obsessed with communication, specifically through design…And I think everyone looking to capture their clients' attention with minimal effort and a seriously beautiful brand WITHOUT the DIY design overwhelm should be obsessed with it too. 👏🏼
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How often have you…
👉🏼 wasted hours on the computer trying to design that one thing?
👉🏼 pulled your hair out trying to come up with fresh social media graphic ideas?
👉🏼 or avoided a task because you just couldn’t face the design element that comes with it?
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If your answer is anything from “yep, that’s me” to “Kaeré, have you been reading my diary?” then I’m thinking you might want to work with a designer.
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Having a designer in your corner will help you to 🫶🏼 save time, attract those amazing clients faster, and also create brand consistency, memorability and a quality client experience.
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That's why I started my design business, and why I speak highly of it to all my clients, friends and family and won’t know I won’t ever change my view.
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🌟 Quality communication has been a source of so much change and success for businesses I've worked in and with; having positive effects on how staff feel within the business, and how they attract new clients.
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So now that I've confessed my obsession, I'd love to know… are you as obsessed as I am? If not, maybe you should be.
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19/12/2022

The reason you feel unprofessional speaking to higher-level clients isn't because you lack expertise... it's because your current marketing designs are keeping you stuck in the past.
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You might not even realise it, but you're still presenting yourself as a new business owner through the outdated documents you send to new inquiries; the lead magnets clients land on to join your email list, and even the media kit you send for brand collaborations.
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If you don't feel excited and confident about dreamy premium clients reaching out... it might be time for a refresh in your branded designs. 💫
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What's one area of your business you'd love to refresh in 2023 (design or otherwise)?👇🏼
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14/12/2022

A kind reminder today that, as a small business owner, having perfect branding and designs for your business is not a requirement of success.
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As a small business owner your goal should not be to make sure your Insta grid is perfectly polished, or become an overnight designer who can turn out completely on-point DIY branded designs.
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💫 The growth and income you're deserving of does NOT come rolling in just because you nail your business designs.
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Instead? Your goal should be to set yourself up with essential designs & guides that you can manage consistently, so that your clients are attracted to, connect with, get to know and remember your business, while you're serving them with your content and services.
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Being focused on wanting your DIY designs or Insta feed to look a certain way and spending precious time watching TikTok design tutorials keeps you from focusing on what's really important. And that's establishing brand basics that are easy for you to use every day, as one of the many tools available to you, to support your business growth.
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And when you remember that? Having your designs pulled together "just so" doesn't seem so important anymore. Being able to be consistent, so you can be seen and remembered by the right people does, along with having the TIME back in your day to invest in your client relationships and service. 🧡
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It’s a bizlife-changer.
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07/12/2022

✨ Design creates clarity ✨
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And not just in the obvious ways of being eye-catching or well laid-out.
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How good would it feel to be clear about your direction and know your clients are receiving the message clearly too? 📣
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That's what happens when you have a clear strategy, clear message, and clear design working together.
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Often when clients come to work with me, they have a good idea of their direction, but they haven't rounded out their strategy. Through their questionnaire and our work together, the answers they give often help to direct their focus and fill in some of the gaps. The result is a design that supports their greater vision and has the desired impact for their audience.
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It's always a good idea to start the design process with a clear goal, but sometimes the process itself helps create greater clarity for you.
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If you're holding back with creating branded marketing designs or templates until you're "established enough" or crystal clear on your plan, just know that business is ever changing, and sometimes a 'pla' is better than not starting at all.

30/11/2022

"It's not what you do, but how you do it."💫
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This came up in a conversation about customer service today, and it applies so well to the way we market our businesses too.
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You started your business because you saw an opportunity in the market. You have a passion for what you do, and your own unique perspective.
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Too often I see incredible businesses with marketing designs thrown together - they look generic and say nothing about their unique approach and how it helps the client.
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Side note: I've also seen beautiful branding miss the mark, so this is not an attack on DIY or cost-conscious designs.
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Marketing designs are communication tools for speaking with and attracting the clients you want to work with.
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If you offer a similar service to 5 other businesses, what is it that makes you stand out?
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It's HOW you do it and who YOU are.
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If your personality and unique approach isn't shining through your marketing designs, you might find yourself constantly fielding price objections, comparisons, or crickets in your inbox.
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👉🏼 When you create designs that clearly illustrate who you are and your unique approach - watch how you start attracting the right people.

28/11/2022

Goals direct your focus ✨

True in life, and true in marketing your business. When you have goals for your marketing content and designs, your clients can focus too.
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Have you ever found yourself aimlessly throwing graphics together for a social post or presentation for a client, where your goal was actually to check the task off your list, instead of creating a quality message or client experience?
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Sometimes the task lists get a bit too long and it happens, we've all done it.
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This question comes up whenever I'm working with new clients. Maybe you want a sign, an ebook design, a set of social graphics, but what is the purpose? Is it a wayfinding sign, a sign to call attention to a service you offer, or simply to decorate an empty wall?
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In context of our lives, we know how well lack of clarity works. "I'm going to the bar, want me to get you something?" "Yes please" ... brings back water instead of wine.
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The same is true of communicating with your clients through your business designs. If you don't have a goal behind the designs, your clients won't feel clear about your message.
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When you consider the goal first, everything changes. ✨

Aestive Design Studio

21/03/2023

16/03/2023

13/03/2023

07/03/2023

11/01/2023

09/01/2023

23/12/2022

19/12/2022

14/12/2022

07/12/2022

30/11/2022

28/11/2022

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Monday	9:30am - 4pm
Tuesday	9:30am - 4pm
Wednesday	9:30am - 4pm
Thursday	9:30am - 4pm
Friday	9:30am - 4pm