
10/06/2025
Unique promotional pathways:
Em teaches Marketing at Industri, enlists to guest lecture on branding, ends up accidentally promoting new album OUT FRIDAY.
Australian PR & Events Company Australian PR Company
Brunswick, VIC
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And before you ask, yes, the name is inspired by the excellent Tarantino flick about audacious babes driving sweet cars and seeking violent revenge on devious super villains. Isn't that how everyone gets their business name?
Originally started as Deathproof PR in 2011, the company was the culmination of lofty dreams conceptualised over a share house kitchen table. After founders Bec Reato and Emily Kelly jumped ship on their record label jobs to give self employment a crack, the industry called immediately, lending them work on huge arena tours (Avenged Sevenfold, 2011), niche punk rock releases (Northlane, 2011) and soon someone even let them run Soundwave’s on-site publicity for it’s mammoth 2013 tour. Though at the time seasoned PR professionals, they still giggled like tipsy schoolgirls when they met James Hetfield.