Shoelace Creative

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Australia
Brunswick, VIC
Shoelace Creative

We are a Creative Agency operating across Australia, specialising in end-to-end production.

18/09/2025

We’re still buzzing from our 3-day photo and video shoot with the National Film and Sound Archive. Here’s a look behind the curtain at a few of our favourite shots from the project.

Our goal was to create a comprehensive library of accessibility, marketing and venue hire assets.

This required capturing and meticulously staging shots with talent to bring specific scenarios to life.

This is what a true creative partnership looks like – collaboration, precision, and a shared commitment to creating high-quality, impactful content.

10/09/2025

Pouring money into social media ads and getting crickets in return? 🦗

It's a frustrating feeling. But often, the problem isn't your product or service, it's your ad strategy. A few small (but common) mistakes can be the difference between a campaign that flops and one that flies.

We see these costly errors all the time. So, we've broken down 3 of the biggest mistakes you might be making with your ad budget.

Swipe through to see if you're guilty of any of these. ➡️

If you're ready to stop the guesswork and build campaigns with the right objectives, precision targeting, and creative that converts, that's what we do.

Send us a DM, and let's get you a real return on investment.

08/09/2025

We're not blushing, you're blushing... but seriously, we have an absolute blast working with the incredible team over at the Australian Pharmacy Council 😍

04/09/2025

🌿 We are thrilled to announce that 'Keeping Pace' has been selected for the Canberra Short Film Festival, documentary category! Can't wait to see it on the big screen. 🎬 👀

01/09/2025

Ever committed to the bit so hard you started a fake business? We have. 😂

For our recent venue hire shoot with the awesome team at the National Film and Sound Archive of Australia, we needed a pretend company to be our "client." So, we created ‘Horizon Group’.

We went all in. Our design team whipped up a logo, a full PowerPoint presentation, and even a pull-up banner to make the staged conference look like the real deal.

Swipe to see our Film Crew capturing the Horizon Group in action! It’s this next-level attention to detail that makes a shoot truly special.

Huge thanks to the NFSA for letting us get this creative!

29/08/2025

16 agents. 2 days. A whole lot of great Canberra stories. 🎬

We loved partnering up with .com.au to capture fun, fast-paced interviews for their "90 Seconds with an Agent" social media series.

It was two days of awesome conversations and plenty of laughs. Our main job (besides making everything look smick) is making people feel comfortable enough to be themselves on camera, and this project was a perfect example of that in action.

Huge shoutout to all 16 Canberra agents who brought their property A-game.

Thinking about a video series for your own team? We'd love to make it happen, drop us a line to start making results driven content.

22/08/2025

Picking favourites is tough, but we couldn't resist sharing some highlights from one of our favourite shoots.

A little while back, we had the pleasure of working with the Australian Pharmacy Council (APC) to build a comprehensive image library from the ground up. The mission was to create a huge bank of clean, professional, and authentic photos to tell their story across all their platforms.

We believe the best corporate photos come from making people feel comfortable and confident in front of the lens. This shoot was all about capturing genuine moments in a relaxed atmosphere.

Swipe through to see 7 of our top shots from the day! 👉

12/08/2025

We are incredibly proud to present our independently produced short documentary, 'Keeping Pace'. This is the story of Josh Lindenthaler and the life-changing power of organ donation. We set out to work on some internal creative projects that the Shoelace team were passionate about, where we could help tell some important stories while developing our craft. We shot this in the dead of Canberra winter 2024. We battled with freezing conditions, sick crew members and near death scooter crashes while filming this. We want to emphasise the importance of organ donation and thank Josh for letting us help tell his story.
🎬 🚵 💛

06/08/2025

Our forthcoming short film is the story of Josh Lindenthaler, who received a life-altering second chance after a heart transplant.
DonateLife

04/08/2025

Delivering a story-driven video that our client "didn't even dream was possible" is exactly what we live for.

So this feedback from .io founder Jock, means the absolute world to us 😍🎥

01/08/2025

You might think you know what’s coming... but life is unpredictable.

19/02/2025

We are very proud to share our latest brand story for Mobble. Shoutout to the Lawrence family for allowing us to spend the day with them. Our mission was to share the story of how an initially simple idea, is now transforming the landscape of farm management. 🧑‍🌾📱🎬

Address

Brunswick, VIC
3068

Website

http://www.shoelacecreative.com/

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