22/05/2026
Who else was disappointed by this weekās shocker? 𤯠Sustainability promised to change the fashion industry. With Shein reportedly acquiring Everlane & the Allbirds pivot from eco sneakers to AI, where does that leave us?
Hereās what Iām thinking: It was always about the money, wasnāt it? šµ
For a while there, it seemed like the execs opining sustainability is not a trend, itās the future actually meant it. But when yet another global brand drops its net zero goals or stops talking about DEI (because, Trump obviously), you do wonder.
Recent headlines include Stella McCartney adulterating her eco gloss with a sustainable capsule collection for H&M ā donāt worry, sheās just āinfiltrating from withinā ā and Dutch consumers suing Leviās (coming to the pod soon, ICYMI). The letdowns keep coming.
Now the internet is reeling from a report that Shein plans to acquire Everlane, the San Francisco-based sustainable basics brand built on āradical transparencyā. Shein is, of course, the Chinese ultra-fast fashion giant epitomising murky supply chains and crazy-cheap landfill fashion. They release up to 10,000 styles a day, and have been making headlines of their own over secrecy and the alleged links to forced Uyghur labour...
There are two Wardrobe Crisis eps on this company - Ep 261, Inside Shein, from last season (essential listening - weāve got the undercover person from Swiss NGO Public Eye investigation into working conditions in partner factories), and Ep 153, Hauls! Algorithms! Crazy Cheap! - a revelatory story from Series 7/ 2023, back when we were first getting to grips with their business model.
Having visited Allbirds HQ to interview founders Joey Zwillinger and Tim Brown (for Ep 106 of Wardrobe Crisis) and interviewing Everlaneās fonder Michael Preysman too (ep 93) I have thoughts!
I shared them yesterdayās Guardian - read the rest via the link in bio.
š§Comment āLISTENā for those pods with the founders, both recorded in 2019. And tell me what you think.