
05/09/2025
Ever feel like your brand colours just aren’t working?
Maybe they look nice when you see them side by side, but on your designs they feel… Off. Messy. Amateur. 🫠
Here’s the truth: your colours are not just there to look pretty. They set the tone for how people experience your brand (and they should be easy to work with!)
If your palette doesn’t align with the vibe you want to project, your message won’t land. Your ideal client won’t resonate as much as they could.
That’s why I follow this 5-step process when building palettes for branding projects (and what I teach inside DTG). It keeps colours both strategic and creative, so they look good AND work hard for your brand.
Swipe through to see my exact process 💜
What’s your biggest challenge with colour palettes?
Ask me your colours questions in the comments 👇🏼