14/10/2026
You’re probably not losing patients to your competition. You’re losing them to indecision. When a patient walks out of your clinic saying, “I’ll think about it,” we often assume they’ve rejected the treatment plan or they’re going somewhere else. But quite often, they haven’t said no at all. They simply haven’t decided.
In this episode, I explain why podiatrists need to become better at helping patients move from uncertainty to action. I share my own experience of nearly buying a Weber BBQ, even at 10% off, and how a simple follow-up conversation from the store might have helped me decide.
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