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Sane Social Media

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Farrer, ACT
Sane Social Media

Award Winning Business that's passionate about helping Dental and Cosmetic Clinics practice owners grow their clinics! Running a medical practice isn’t easy.

Multi-Award Winning Digital Medical Marketing That Delivers. We make growing your clinic, practice, or healthcare brand simpler, smarter, and more sustainable with healthcare marketing that works. Patient care, compliance, staff management. It’s a full plate before marketing even enters the picture. That’s why we partner with clinic owners, healthcare professionals, and surgeons to bring in a stea

dy stream of high-quality patients, month after month. Our proven marketing system is not only effective, it’s fully compliant with AHPRA and TGA guidelines. We combine strategic campaigns with clever automation to attract leads and lighten the load on your team. Let’s make growth easy again.

10/07/2025

Giving Back to an Industry That’s Given Us So Much

When we first launched our custom GPTs for clinics, they were designed to solve a problem no one else could.

Now, we’re making that technology accessible to every medical aesthetic clinic in Australia, at no cost.

Just head to https://mycopilot.au, answer four simple questions, and get:

- Audience research
- A fast-action growth plan
- Compliant content ideas tailored to your services and voice

No credit card. No catch. Just support.

This is how we give back. Because we believe every clinic deserves marketing that’s ethical, effective, and easy.

Ready to meet your Copilot?

06/07/2025

Why AI Alone Won't Save You, But Partnership Will

You've probably heard this before: “Just use AI, it'll do it for you.”

Here's the truth: AI is smart, but it's not strategic.

It won't know your voice unless you train it. It won't know AHPRA unless you teach it. It won't understand the fears and dreams of your ideal client unless you build that knowledge in.

That's why we don't sell AI. We partner with clinics to build custom GPTs that work like brand-safe, compliance-conscious team members.

Then we give you a version of that same tech, for free: https://mycopilot.au.

Because it takes two.

Your expertise + AI’s speed = consistent, compelling, and compliant content.

03/07/2025

“I Feel Like I Knew You Before I Picked Up the Phone”

That sentence?

It’s music to a clinic owner’s ears.

Because it means your marketing worked.

It wasn’t just seen. It was felt. It built trust before you even spoke. And that’s the difference between transactional clinics and transformational ones.

Here’s the truth: people don’t buy services. They buy certainty. They buy stories. They buy you.

And that’s exactly why you need to be the face of your clinic.

In a market saturated with injectables, skin treatments, and laser technology, the one thing that makes your clinic truly unique is the humans behind it.

You. Your team. The energy you bring. The care you give. The way you make people feel.

When potential patients see your face, hear your voice, and learn your values, they begin to build a relationship with you. Long before they ever book.

📌 That’s what turns browsers into bookings.
📌 That’s what builds loyal patients.
📌 That’s what keeps your diary full, even in slower seasons.

If your marketing feels cold, clinical or generic, it’s not because you’re doing it wrong. It’s because you’ve left yourself out of the picture.

You don’t need a million views. You need a handful of the right people to see you and say:

“This is someone I can trust.”

Start showing up. Start sharing. Start leading with your face and your story.

Because when people feel like they already know you, you’re no longer one option of many. You’re the obvious choice.

01/07/2025

The Compliance Cliff That No One Talks About

Every aesthetic clinic owner faces the same silent fear:

“What if I post something that gets me fined, or worse, deregistered?”

The truth? Most clinics are expected to follow five AHPRA guidelines, as well as the latest updates on non-surgical cosmetic procedures and the TGA’s rules on the advertising of prescription-only medicines.

And yet, you're still meant to be creating “engaging content” every day.

It’s exhausting. That’s why we use AI not to replace you, but to support you.

Our clients get a custom GPT trained on their services, location, brand voice, and regulatory requirements. It researches audiences, drafts content, and helps build a compliant content strategy that works while you treat.

And if you’re not ready for that level of support, you can start for free: https://mycopilot.au

It’s time to make marketing feel manageable again.

29/06/2025

You've read the updates. You know the rules. And yet, your draft folder is filled with content you're too scared to post.

What if the wording is wrong? What if the TGA sees it as a breach? What if AHPRA audits your clinic?

You're not alone.

Even the most experienced clinic owners are feeling paralysed by compliance.

That’s precisely why we created a custom AI GPT for every client we work with, and why we now offer a stripped-back version of this service free through https://mycopilot.au.

With your AI Copilot, answer 4 quick questions and you'll:

- Get to know your target audience and what they’re searching for
- Receive a fast-action strategy based on your services and location
- Create content that reflects your voice and respects the rules

It's not about replacing you. It's about supporting you.

You don't need to hustle harder. You need a smarter way forward.

27/06/2025

Running an aesthetic clinic isn't just about beautiful results. It's about safe practices, high standards, and, increasingly, knowing your way around more than five sets of guidelines.

AHPRA's advertising standards, the new advanced cosmetic procedures documents, TGA rules, and state-based legislation like Queensland's poisons regulations.

The problem? These documents are dense, complex, and ever-changing.

Even compliance experts are struggling to keep up with the updates released in 2025. That's not just a headache, it's a risk. And it's eating into time you could be spending serving clients or growing your clinic.

That's why we built https://mycopilot.au.

It's a free tool that lets you create a custom AI Copilot for your clinic in under five minutes.

Your AI will know the rules, research your ideal clients, and even draft content that's captivating and compliant.

You don't have to do this alone.

📌 Try it today: https://mycopilot.au

11/06/2025

🦷 Feeling overwhelmed by digital marketing?
You're not alone. And you're not without help.

I recently joined Julie Parker on her Practice Success Podcast to unpack something game-changing for Australian healthcare clinics:

🎧 Episode #154: The New AI Tool Helping Clinics Stay Compliant and Grow (listen here: https://www.buzzsprout.com/1778128/episodes/17298037

In this episode, we dive into:
✅ Why most healthcare marketing feels like guesswork
✅ The real risk of non-compliance (and how to avoid it)
✅ How My Copilot is simplifying content creation and helping practices scale with confidence

If you’ve ever worried about staying compliant and standing out online, this episode offers a real solution. No fluff. No fear. Just strategy that works.

🚀 What’s My Copilot?
It’s your clinic’s AI-powered marketing crew.

🩺 Built for Aussie clinics.
⚙️ Backed by compliance.
📈 Designed to drive real growth.

Whether you’re struggling to show up online, drowning in content creation, or paralysed by AHPRA rules, Copilot can help you:

✔ Attract more high-quality patients
✔ Stay fully compliant with every post
✔ Save hours each week on marketing
✔ Finally feel in control of your clinic’s growth

We built it to replace overwhelm with clarity. To take healthcare marketing from “too hard” to “done for you”.

🎯 Want to see how it works?
Visit https://mycopilot.au
Or message me directly. I’m happy to walk you through it.

And huge thanks to Julie Parker for the opportunity to share this with her audience. Your support of the healthcare industry is unmatched 💙

26/05/2025

I'm absolutely thrilled to share that I'm a finalist in the 2025 Rroar Awards, Hustle + Heart category! 🧡

This award recognises businesses that lead with grit, purpose, and a deep commitment to their mission. It honours those who’ve chosen to do business differently, combining strategy with soul, and results with real impact.

That’s what we do at Sane Social Media. Every campaign, every client, every decision is powered by both hustle and heart. And to have that recognised? It’s incredibly humbling.
Congratulations to all the powerhouse finalists, you can view them here:

https://www.roarawards.com/finalists

Let’s keep building bold businesses that lead with heart.

16/04/2025

Let’s Talk About That ‘Empty Book’ Feeling”

You know the one.

When clients cancel. Or worse, don’t rebook.

When you’re checking your calendar more than your skincare fridge.
The feeling that maybe it’s you, even though you know you’re damn good at what you do.

Here’s the truth: it’s not your talent. It’s your marketing.

Most clinic owners were never taught how to promote themselves. And with AHPRA and TGA rules? It’s a minefield.

That’s why I created The Aesthetic Clinic Marketing Guide, to show you how to grow your business, attract aligned clients, and stay compliant every step of the way.

💡 It’s free. It’s practical. And it’s made for Aussie practitioners like you.
👉 Link in bio!

You don’t have to hustle harder—you just need the right strategy.

14/04/2025

Let’s bust a myth: AHPRA compliance isn’t what’s stopping your marketing. It’s your superpower. You just haven’t learned how to use it yet.

Most clinic owners believe compliance is a restriction. A list of “don’ts” that kill creativity and make marketing harder.

But I see it differently.

When done well, AHPRA-compliant marketing builds trust. The kind of trust that attracts higher-quality clients who stick around longer and refer their friends.

It’s not about shouting the loudest.

It’s about being the clearest, the most credible, and the most confident.

And yes, there are words to avoid.

But there are so many more ways to tell your story powerfully, ethically, and persuasively.

Because when your message is right, people lean in, even with the rules.

If you’re tired of playing small because you’re scared of saying the wrong thing, let me show you a better way. Book a strategy call today.

10/04/2025

There’s something special about stepping into a clinic you’ve been supporting from the sidelines.

Recently I headed up to Integrated Dental Health in Katoomba and wow, what a breath of fresh Blue Mountains air!

We’ve been working together for a while, but meeting the team face-to-face was next level.

✨ Seeing how the practice runs behind the scenes
📸 Capturing real, authentic visuals with photo + video content
💬 Sitting down for storytelling that’s both personal and powerful

Because let’s be honest, stock photos and generic bios don’t cut it anymore. What your future patients want to see is you. The real people behind the brand. The faces they’ll trust with their care.

And when we can bring that humanity to the forefront ethically, AHPRA-compliantly, and strategically... that’s when the magic happens.

Massive thanks to the Integrated Dental Health team for welcoming me in and letting me tell your story through a new lens. Can’t wait to share the final content.

If your clinic marketing still feels a bit flat or disconnected, maybe it’s time to show up in front of the lens. Let’s create content that connects. Message me to chat.

11/12/2024

What an incredible moment to remember! 🌟

Receiving the Brave Award at the 2024 Women With Altitude Awards feels like a celebration of everything this journey has been about—bravery, resilience, and the passion to make an impact.

When I first set out to help businesses harness the power of social media, I never imagined the transformations we’d achieve for clinic owners. It’s been a journey of learning, growth, and unwavering dedication.

To everyone who has supported me, cheered me on, and believed in what we do at Sane Social Media—thank you from the bottom of my heart. ❤️

The awards night was a truly special evening, surrounded by extraordinary women lifting each other up and celebrating every win.

I couldn’t be more inspired as we step into 2025. Let’s make it a year to embrace creativity, chase big dreams, and live boldly as our truest selves! 💙

Cate

Address

Services Available In:
Farrer, ACT
2607

Opening Hours

Monday	9am - 5:30pm
Tuesday	9am - 5:30pm
Wednesday	9am - 5:30pm
Thursday	9am - 5:30pm
Friday	9am - 5:30pm

Telephone

0401718454

Website

https://sanesocialmedia.com/

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Growth Solutions for Healthcare and Hospitality

Lying awake at night worrying about business growth? What you need is a regular, consistent stream of new business so you can grow and scale.

We combine social media marketing and advertising to drive high quality leads into your business. And we create messenger chatbots to deal with your new enquiries, to reduce administrative overload. 😀

This system becomes a 'tap' that can be turned on whenever new clients are needed, and adjusted to allow managed growth in your business.

Here’s what people say about us: