29/03/2025
We work with lots of businesses on their social media and content strategies and even though the world of social media is hectic at best, it boils down to 3 simple things....
Attract
Connect
Convert
Attract - creating content to get more eyes on your business. What does that look like? Fun, entertaining, shocking, content that gets shared and saved because it's super relatable or really helpful.
This content can often bring in floods of followers, but remember, it won't necessarily retain them.
Connect - this is where storytelling, team content and authenticity play the biggest role. This content drives engagement, retains followers and builds trust in your business.
Convert - let's be real, we all want more sales and more revenue. But, organic social media is about more than selling. It's where your brand comes to life and you grow a community. Your sales are more likely to come from people who have been following you for a while (hence why Attract and Connect are sooooooo important)
So when we plan content that converts we are really hyper-focused on the people already engaged with your business, and because we use super cool social media software we have tons of data that tells us how they interact with your business, the questions they ask, their pain points and the services or products they comment on the most.
Break your content strategy down into these 3 simple steps.
Watch the change it makes ๐ฅ