19/11/2025
KAPWA worked with Compare Club and Clemenger BBDO to design and develop a bespoke illustration system for Compare Club’s brand relaunch. The challenge was to create a unique, ownable and expandable illustration style for the Compare Club world, which celebrated individuality across the extremely diverse everyday heroes of Australia - the John and Jane Smiths of our country. The illustrated design system had to span all media channels, from character design for TVCs and national outdoor campaigns; to illustrated icon systems for digital.
KAPWA worked with Clemenger to take the Compare Club team on an extensive design journey to define a characterful visual system which pushed all the right buttons for the brand, strategically and creatively.
CREDITS
Technique: Branded Illustration System and 2D Character Animation Campaign
Client: Compare Club
Agency: Clemenger BBDO
Production Company: KAPWA Studioworks
KAPWA with AIM Creative Studios
Creative Director: Robertino Zambrano
Head of Production: Dulce Aguilar
Co-Directors: Christoph Sarow, Robertino Zambrano
Production Coordinator: Maristelle Tandog
Junior Director: Aki Clayton
Producer: Tiago Ribeiro
Project Manager: Daniela Carvalho
Storyboard & Animatic: Christoph Sarow
Illustration: Christoph Sarow
Additional Illustration: Cristina Neto, Daniel Roque
Animation Supervisor: Christoph Sarow
Animation: Alexandre Sousa, Rúben Dantas, Padelis Paradisis, Cristina Neto, Ana Farinha, Ana Iutes
Motion Design: André Cunha, Jorge Ramos, Daniela Carvalho
Sound
By Rumble Studios
Voice Director: Ralph Van Dijk
Voice Talent: Jean Kittson