Guilty

Guilty Melbourne based production company specialising in all things Guilty. The official page of Melbourne based production company Guilty.

Like and be in on everything from casting call outs to latest film premieres, behind the scenes shots and insights into the process of just how we decide which beers to end a shoot with.

24/10/2025

BTS on our recent
Getting the cast and crew in the mood ⚡️🎸⚡️

We are excited to announce, two special screenings of Abebe Butterfly Song ✨Sunday 21 Sept, 3:10pm — Thornbury Picture H...
11/09/2025

We are excited to announce, two special screenings of Abebe Butterfly Song ✨

Sunday 21 Sept, 3:10pm — Thornbury Picture House

Tuesday 23 Sept, 6:45pm — Cinema Nova, Carlton

George & David will perform live at both sessions, followed by a Q&A.

An intimate story of music, friendship and endurance—come share it with us.

🎬 TONY ROGERS' TOP TEN — PART 1 🎬It’s impossible to sum up Tony Rogers’ career in 10 ads — but we gave it a red-hot crac...
28/08/2025

🎬 TONY ROGERS' TOP TEN — PART 1 🎬
It’s impossible to sum up Tony Rogers’ career in 10 ads — but we gave it a red-hot crack anyway.

With a signature blend of comedic realism, brilliant casting, and characters you don’t forget in a hurry, Tony’s work has helped define the tone of Australian advertising (and occasionally derail it in the best way possible).

So we’re celebrating the ads that built the myth — a two-part dive into some of his most iconic, inventive, and unforgettable commercial work.

⚡️ Part 1:
"The Boys" BONDS (Clemenger BBDO Melbourne)
"Sunnies" AAMI (Ogilvy Melbourne)
"FWEE for FWEE" HBA INSURANCE (Clemenger BBDO Melbourne)
"Headphone Havoc" EBAY POSTIES (CHEP Sydney)
"Kebab" VB (George Patterson Bates)
⚡️ Part 2 coming soon

From Fwee for Fwee to Sushi, from Bonds “Boys” to Rhonda.

Enjoy the ride.

Director. Cinematographer. Visual storyteller with a camera in one hand and intuition in the other.Before stepping behin...
30/07/2025

Director. Cinematographer. Visual storyteller with a camera in one hand and intuition in the other.

Before stepping behind the lens as a director, Christopher Tovo built an award-winning career as a commercial photographer — and you can see it in every frame. Whether he’s shooting legends like Rod Laver or tradies in the trenches, Chris brings a rare depth and humanity to his work. His visuals don’t just look good — they feel honest.

Swipe for Tovo’s Top 5 picks — a collection of powerful, beautifully crafted stories from the last decade:

Tennis Australia - Closer
VB - Solar
Fuso - All Day
DePaul University
T'Gallant - Free To Be

AWARDS:
Finalist – One Show NYC
Grand Clio – "Mark of a Champion"
MADC – Best Director & DOP (AEG Series)

Tovo’s work is rooted in honesty, craft and connection — from Melbourne streets to international sets. Every piece is a conversation. Every subject, seen.





GUILTY SECRET'S #001Every crew has a breaking point.Ours just happens to be about… 4:17pm.Right when energy dips and pe...
24/07/2025

GUILTY SECRET'S #001
Every crew has a breaking point.
Ours just happens to be about… 4:17pm.

Right when energy dips and people start staring blankly into middle distance, the Guilty potato cake makes its entrance — hot, crispy, golden, morally questionable.

It’s not official policy.
It’s not on the call sheet.
But it’s tradition.
And honestly? It saves lives.

(Maybe not medically, but definitely emotionally.)

Here’s to the 4pm deep-fry.
Long may she reign.

From Tasmanian Salmon to the Afterlife, from Outback Tom to Old Spice — Guilty director Edwin McGill has carved out a si...
15/07/2025

From Tasmanian Salmon to the Afterlife, from Outback Tom to Old Spice — Guilty director Edwin McGill has carved out a singular voice in commercial filmmaking: surreal, bold, and just the right amount of unhinged.

Swipe through his Top 5 spots (so far):

1️⃣ BYD Shark – “Outback Tom” (Taboo)
2️⃣ Tassal – “It Must Be Tassal” (Havas Host)
3️⃣ Old Spice – “Pool Party” (Wieden+Kennedy)
4️⃣ Willed – “Dead Easy” (Hard Hat)
5️⃣ McCain – “Hut” (Cummins & Partners)

Internationally awarded.
Once handed a trophy by Judi Dench and Lou Reed (true story).
Started with the short film Booth Story (Raindance, London).
Best known for his viral Old Spice campaign with Wieden+Kennedy (10M views in days).

🎥 His thing?
Surreal comedy, standout characters… and pointing at things.

Drop some appreciation for Edwin in the comments below 👇

Address

Cremorne, VIC

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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