Chutzpah Creative

14/07/2025

The more deeply you understand your work, the harder it becomes to explain it.
You skip the 'obvious' stuff. You default to jargon. You spiral into complexity, trying to cover every nuance.
But your audience? They’re still at the beginning. They need the version of you who remembers what it was like not to know.

This is what cognitive science calls the curse of knowledge, and most experts have it!

In this latest blog, here's what we're breaking down:

✅ The three traps that keep your content stuck
✅ 5 simple shifts to create more connected content
✅ A permission slip to start where your audience actually is

If content has been feeling hard lately, click below:

Hey there, smart cookie. We need to talk about that brilliant brain of yours and why it might be sabotaging your content creation efforts. Grab your favourite beverage and let's dive into this together, because what I'm about to share might just change everything about how you approach your content.

05/05/2025

New look. Sharper edge. Same gutsy heart.

Chutzpah Creative just got a bold refresh - not just in how we look, but in how we lead. It’s a reflection of who we really serve: experts and small business owners who want to show up with clarity, confidence, and a little chutzpah of their own.

Because branding isn’t about being louder, it’s about being truer.

If you’ve been feeling stuck on how to show up online or second-guessing your message - I see you. And I’ve built this next chapter for you.

Welcome to the new era of Chutzpah Creative.
We’re just getting started.

22/07/2024

When you aim to boost your website's SEO, it's common to think keyword stuffing is the best path.

But here's the thing — this might not get you where you want to go.

So, try this:
1️⃣ Write in-depth, informative articles that address user intent
2️⃣ Optimise your site's loading speed and mobile responsiveness
3️⃣ Build quality backlinks through genuine outreach and collaboration

Curious to learn more? Check out our latest blog post "Beyond Keywords: The New Era of SEO That Puts Users First"

19/07/2024

17/07/2024

Ever wonder why some ads seem to read your mind? Welcome to the world of micro-moments!

Here's a nugget of marketing wisdom: Google has identified four critical micro-moments in a customer's journey...

1. I-want-to-know moments
2. I-want-to-go moments
3. I-want-to-do moments
4. I-want-to-buy moments
Smart marketers don't just create content - they craft experiences that align with these moments. It's about being there with the right information exactly when your customer needs it.

For example:

* "I-want-to-know" → Informative blog posts
* "I-want-to-go" → Local search optimisation
* "I-want-to-do" → How-to videos
* "I-want-to-buy" → Easy-to-use online purchasing
*
By targeting these micro-moments, you're not just marketing - you're solving real-time needs. And that's how you turn browsers into buyers.

Which micro-moment do you think is most crucial for your business?

15/07/2024

Ever wonder what goes on in a content strategy session?

At Chutzpah, it's always a flurry of activity!

- Jotting down wild ideas 💡
- Mapping out user journeys 🗺️
- I'm playing devil's advocate (someone's gotta do it!) 😈
- And possibly, one team member always fueling our creativity with coffee and cookies 🍪

It's not always pretty, but it's always fun. This is where the magic happens, folks!
We believe the best ideas come from collaboration, debate, and yes, a sugar rush.

What does your creative process look like? Share in the comments - bonus points if you include snacks! 🍕🥤

12/07/2024

Want to get more eyes on your social media posts? We've got you covered with these 5 quick tips to improve your engagement:

1️⃣ Use more video content - Videos get 59% more engagement than other post types!

2️⃣ Ask questions in your captions - Encourage your followers to comment and share their thoughts.

3️⃣ Post at optimal times - For most businesses, that's between 9-11am on weekdays.

4️⃣ Embrace user-generated content - Sharing customer photos builds trust and encourages more engagement.

5️⃣ Experiment with Stories - They're great for behind-the-scenes content and quick updates.

Try these out and watch your engagement grow! 📈
Which tip are you excited to try first? Let us know in the comments! 👇

30/06/2024

We're thrilled to announce the launch of the new Belong Here website! We've been working hard with the wonderful team at Belong Here to create something truly special. It's been an exciting journey of creativity and collaboration.

✨ Here's what you can look forward to:

>> A user-friendly content management system that makes updates a breeze

>> Beautifully designed property listings that showcase each home at its best

We'd love for you to take a look around the new site.

Click the link below to explore:
www.belonghere.me

27/03/2024

Staying ahead of the content marketing curve is key to engaging your audience in the new year. 🔍Our latest blog post dives into the top 5 content trends to watch in 2024, including:

🤖 The rise of AI-powered content creation and optimisation
📊 Hyper-personalized content for targeted audience segments
🎥 Interactive video and live formats for higher engagement
♻️ Ethical, sustainable content practices for socially-conscious consumers
🎙️ The continued growth of podcasts as a powerful content medium

Check out the full insights and actionable tips in the link below.

What content trends are you most excited about in 2024? Let us know in the comments! 💬

In 2024, content marketing is evolving with several key trends shaping the industry: Emphasis on personalised content tailored to specific audience segments, increasing utilisation of AI for content creation and optimisation, integration of interactive formats for higher engagement, and a growing fo

22/03/2024

Think about content repurposing like this - you're taking what you've already crafted, giving it a little makeover, and setting it loose on a variety of platforms or channels.

It's a clever move that takes your content on a grand tour, spreading its magic far and wide by showing up in different formats, on different stages. And here's the best part, by giving your content a little shake-up, you're welcoming new followers to the party, boosting your SEO through backlinks and social shares, and squeezing every bit of juice out of your current content.

It's like hitting the content efficiency lottery! Click on the link below to learn more about how you can repurpose your already existing content.

In a world where every scroll reveals a new piece of content vying for attention, standing out amidst the digital noise has become the ultimate challenge for content creators. But what if there was a way to amplify your message without constantly reinventing the wheel? Enter the realm of content rep

22/03/2024

Back to work after a month in Melbourne! Missing my daily flat white at this gorgeous cafe - AU79 ☕️❤️✨

Thinking about content creation for business, but let's keep it casual, shall we?

Think of it like being your own barista, whipping up content that's as satisfying as your morning cup of joe.
It's all about picking up the best beans, mixing it up just right, and serving it with love.

Because just like a great coffee kick-starts your day, killer content gives your brand that extra buzz it needs to stand out in the crowd.

Ready to plan out your content for the next month?

Email [email protected] 📧

28/02/2024

🎥 Instagram Reels offers a dynamic way to share your unique perspective and creativity. Its bite-sized format allows for easy consumption, and the potential for virality is high! 🚀

However, it's not without challenges. Crafting engaging content within a limited time frame can be tough. Also, the algorithm can be unpredictable, leading to variability in views and reach.

So it's a bit of a gamble, but with great potential rewards!

Every Reel is a new chance to captivate your audience.