20/02/2025
The key to a successful paid media campaign is understanding your audiences’ diverse online behaviours, and tailoring a strategy to match.
Our media team are experts in CALD (Culturally And Linguistically Diverse) Media, which allows our clients to connect and communicate with multicultural Australian audiences in meaningful ways.
By implementing a highly targeted strategic approach across platforms like Weibo, WeChat, Multicultural Premium networks, Yeeyi and Little Red Book, our team are helping retail and property brands effectively reach key demographics like Chinese and Southeast Asian buyers.
Recent campaigns, such as ’s Miele promotion, have proven just how impactful CALD media can be in targeting specific audience segments, with engagement rates reaching up to 72% above benchmarks.
Successful campaigns also include placements for clients by .sg, by and .
Ready to connect with Australia’s thriving multicultural market? Contact us today to start your next successful campaign.