
09/10/2025
Ten years on, iconic Oxford Street venue reopens as upscale hotel.
In a city where drinking options were then dominated by pubs and clubs, the Grand Pacific Blue Room was one of the frontrunners of the small bar scene, paving the way for a pinot, pint or Pimms without the pokies.
The long-gone glam bar/restaurant’s home – a curved 1911 former movie theatre at 1 Oxford Street on the corner of South Dowling Street – had been empty since 2015. But it is set to be a Sydney landmark once more, perhaps even a go-to again, with the opening of 25hours Hotel The Olympia behind its Art Deco facade.
The hotel has been a long time coming – the owners have been working on its construction since 2018 and there have been significant delays.
But with its opening on Thursday, Sydney’s east will at last see an Oxford Street icon spring back to life.
The 105-key hotel’s scheme, by Melbourne-based multi-sector architects Woods Bagot (recent hospitality work includes Adelaide Marriott Hotel and The StandardX Melbourne) is set around the building’s picture-theatre past, in particular. The hotel is even named for its cinematic connection, having been the Olympia Theatre in that incarnation. The lobby pays tribute to its history, with a collection of VHS tapes available for guests to play in their rooms.
Inside are room styles titled “Renegade”, for a moody, dramatic aesthetic, and “Dreamer”, with a softer look, the typical categories falling within those decor styles, putting the young and the young at heart who might identify as either of those things firmly in the hotel’s sights.
A significant component of the property is its food and beverage outlets, four in total, three on street level. Open to the public, these are the creations of critically acclaimed London-based Studio Paskin.
While the hotel runs the fourth F&B space, Monica, a rooftop affair, the Paskin operations are the Sydney versions of existing London restaurants The Palomar (Spanish and North African) and the wine bar, The Mulwray. The third space is Jacob the Angel, named after the Neal’s Yard coffee shop in Covent Garden.