Sherpa Stories

Sarah has worked within Marketing and Corporate Communications since arriving in Australia in 1995. Prior to her arrival, she graduated, trained and worked in Ireland. More recently, Sarah graduated from SAE Byron Bay with a Diploma in 'Interactive Digital Media' and a Certificate IV in 'Business Management'. Sherpa Relations is delighted to announce that small-business legal advice is now availab

le, to include contracts, commercial conduct, consumer rights, agency and partnership. As seasoned publicist and marketing practitioner, she has completed an array of tasks within social media, technology, beverage, finance, retail, pharmaceutical, health & nutrition, entertainment, youth & consumer and publishing. As her experience and knowledge has grown so has her achievements and understanding of the role a marketing practitioner undertakes within this very fast paced and competitive industry. Sarah is results orientated and driven… and a social butterfly! She has a long list of contacts, across media, advertising and related services, a proven expertise and specialised skills to meet the many challenges faced by companies within the diverse and ever-changing world of marketing and e-marketing today. Skills in -short:

o Manage promotions, advertorials, TVCs, print and electronic advertising, media planning and media buying across all advertising mediums specific to a target audience
o Edit and write in-house and external newsletters, alerts, magazine and news articles, websites content and advertising materials specific to a target audience
o Develop press releases, media alerts, photo calls, case studies, thought leadership pieces and by-lined articles
o Develop and implement social media strategies using Facebook, Twitter and influential websites
o Event Management
o Develop websites in Dreamweaver CS6
o Graphic design; including logos, brand campaigns, using Photoshop CS6 and Illustrator CS6. o Update and manage websites using Sitefinity and Dreamweaver
o Research, plan, develop and implement marketing strategies
o Create and implement marketing and media matrixes
o Manage clients, staff, budgets and time-lines
o Assess and manage sponsorship and fundraising opportunities
o Develop newsworthy stories and pitch to media and clients
o Manage celebrities, events, conferences, educationals, media famils, media road trips, media junkets and new product launches
o Manage media interviews and photo opportunities


Organisations Sarah has worked with:

Byron Vibes, Byron Bowls, Westpac Life Savers Rescue Helicopter, Cycle for a Better Future, Uniqpotdesign, Tim Stokes, Bondi fm café/bar, Bondi Social, Tan Temple, Barons Brewing Company, Vodka O, Bottoms Up, Max Garage Fashion Emporium, Bega Cheese, Hoover, Godfreys, GSK, Herron, SourceFire, RSA Security, Photon Group, Legion Interactive, Blue Sky Frog, returnity, Patchlink, DDB Sydney, AMP Capital Shopping Centres, Gateway, Laser Corp, Canon and Advance Micro Devices (AMD), Meat & Livestock Australia (MLA), Horticulture Australia Limited (HAL), American Express, Seagram; (ABSOLUTE Vodka), ISC Spike, Health World, Christies Auctioneers, West Cork Steel, Waterford Crystal and The Bank of Ireland. Twinings Tea, Ovaltine, Gatorade, Mangoes, Pears and Apples, Nurofen, Herpes Awareness Week, Fudge, Ray Bans, Sara Lee Bakeries, Dr. Seuss Australasian Exhibition, USANA Health Sciences, Woolworth’s WISH Gift Card, BH Fine Foods, The Sunday Telegraph, Sony Ericsson, Pacific Magazines on FAMOUS, NSW Cervical Screening, The Cancer Institute, Grundig Australia, Inghams and Oporto. O’Reilly’s Rainforest Retreat, Steve Miller Productions and Anthony McKeon Artist