Photo Biz Xposed

Photo Biz Xposed Pro photographers share exactly how they market, advertise, and promote their wedding and portrait photography business so you can learn and succeed.
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15/12/2025

🎧 New PhotoBizX Episode – Ben Potter

This one’s been a long time coming.

And it's going straight to my "Best of 2025" list!

I’ve known Ben for years, and I’ve watched him quietly build one of the most systemised and profitable portrait studios by implementing what he learns, testing ideas and measuring results.

In this episode, Ben breaks down:

Why he walked away from Facebook ads

How community fundraising became his most reliable lead source

What actually changed when he stopped guessing and started trusting the numbers

Why strong offers and smart systems beat hustle every time

There’s no hype in this conversation.

No silver bullets.

Just clear thinking, real numbers, and decisions that compound over time.

If you’re feeling stuck with lead gen, pricing, or trying to scale without creating more stress for yourself — this one’s a ripper!

👉 Listen here:
https://photobizx.com/647

I’d love to hear any takeaways from this one!

01/12/2025

New Episode Is Live — And This One’s Perfect for Photographers Relying on (or wanting more) Referrals.
Stacey Brown Randall is our guest — and if you’ve ever wondered why some clients rave about you but don’t actually send anyone your way… this episode is going to be a BIG help.
Stacey is the go-to when it comes to referrals, but what I love is she doesn’t teach scripts, awkward asks, or gimmicky “refer a friend and get $10 off” tactics.
She goes much deeper...
👉 How your clients feel during their experience with you… and why that feeling is what drives real referrals.
In the interview, Stacey shares:

– Why great photos don’t automatically equal referrals
– How to spot “referral hot zones” inside your client journey
– The tiny touch points that make clients feel genuinely looked after
– Why subtle referral seeds work better than straight-up asking
– And the clever way to respond when a client says, “I’m going to refer everyone to you!”
This is one of those episodes where you’ll start re-thinking parts of your client experience — in a good way.
🎧 Listen here:
https://photobizx.com/stacey-brown-randall-the-referral-system-every-photography-business-needs
When you’ve listened, I’m keen to hear… what’s one tweak you’d make to your client experience after hearing Stacey?

24/11/2025

New Episode Is Live! 644: Bruce Vincentiis – Inside the World of Luxury Hotel Photography.
This week’s episode is something completely different — and, one of the most fascinating conversations on a genre I knew nothing about.
Bruce Vincentiis isn’t a wedding or portrait photographer. He’s a luxury hotel photographer based in Southeast Asia… and he taught himself everything through YouTube videos in internet cafés while travelling. True story!
Today, he’s shooting for brands like Marriott, Accor, Hyatt and more — and what he shares about relationships, consistency, workflow, and breaking into a competitive niche is pure gold for ANY photographer, no matter what you shoot.
A few things we dive into:

How he got his first hotel clients

Why relationships outrank gear, portfolio and pricing

The staging + preparation that makes or breaks a hotel shoot
What big brands actually look for in a photographer — not what I thought!

The post-production mindset that separates amateurs from pros
Even if you never plan to photograph a hotel in your life… you’ll walk away with a stack of business and mindset insights you can apply to your business.

🎧 Here's the link:
https://photobizx.com/pbx644-Premium-Bruce-Vincentiis/

10/11/2025

🎧 New Episode! 642: Danilo & Sharon Vasic – From €50 Weddings to a Million-Euro Photography Business
This one’s wild…
Danilo and Sharon started out shooting weddings in Serbia for €50.
Today, they’re photographing multimillion-euro celebrations across Lake Como, the South of France, and beyond — with a business that’s booked out a year in advance.
They're starting price for photography... €50,000! 🤯
In this interview, they share:

• How they turned their fashion background into a luxury photography brand

• The mindset shift that made it possible to work confidently with high-net-worth clients

• Why preparation and presentation are just as important as the photos themselves

• The system that filters 900 enquiries (yes, 900 enquiries per year!) into 20 dream weddings a year

• And how they built a million-euro business without losing the love for what they do
It’s a rare, honest look inside the world of high-end destination weddings — and what it really takes to get there.
👉 Listen here:
https://photobizx.com/642
Curious — what’s the first thing you’d change in your own photography business if you wanted to attract higher-value clients?

03/11/2025

🎙️ New Episode: Jason Guy — From Painting Houses to $200K Bo***ir Photography Business.

When a repetitive strain injury ended his career as a painting contractor, Jason Guy picked up a camera — and accidentally found the bo***ir niche.
Today, he runs a $200K-a-year bo***ir business, photographing just four clients a month and doing everything himself — from first email to final album.
In this episode, Jason shares:

👉 How he attracts health-focused, motivated clients without relying on censored ads

👉 Why his transparent sales process builds trust and bigger orders

👉 The simple offline marketing tool that keeps his calendar full

👉 And how he turns nervous first-timers into confident, fans and great referral sources
This one’s honest, practical, and packed with perspective — no hype, no hustle, just a refreshing look at what success can look like for a photographer.
🎧 Listen here:
https://photobizx.com/jason-guy-how-4-clients-a-month-became-a-200k-photography-business

27/10/2025

Must Listen Episode: How Headshot Photographer Yaneck Wasio Built a $600K Studio.
This one’s going to shift the way you think about headshot photography — probably business in general.
Yaneck runs a $600,000-a-year studio out of Orange County, and what impressed me most wasn’t the money — it was how simple his systems are.
In this episode, we dig into:

📸 The lead magnet that books him 4–5 sessions every day

🏢 How one free shoot turned into a $150K corporate client

💡 Why consistency (not creativity) keeps his big clients coming back

🔁 The automated follow-up that moves leads from “interested” to “booked”

🧠 And the mindset shift from being a photographer… to running a photography business
The part that hit me hard — he’s not chasing work, he’s building systems that attract it.
🎧 Here's the link:
https://photobizx.com/pbx640
Once you’ve heard it, I’d love to know — which of his strategies do you think could make the biggest difference in your business?

20/10/2025

🎙️ New Episode: 639 — Natalie Martin

When your dad is Kenny Martin (aka The Studio Doctor), you’d think portraits and high-volume sales would be in your DNA.

But Natalie Martin had other ideas…

She’s built a thriving £3K+ per wedding business — doing things completely differently: no digital files, albums first, and zero discounting.

In this chat, she shares how she:

– Attracts couples who value her instead of price-shopping

– Turns inquiries into bookings through genuine connection

– Stays under the VAT threshold while still running a six-figure business

– And keeps her passion for weddings alive after hundreds of them

It’s honest, refreshing, and full of little mindset gems that’ll make you rethink how you sell and price your own work.

🎧 Listen here →
https://photobizx.com/natalie-martin-3k-wedding-photography-bookings-by-leading-with-albums-not-digitals

After you’ve listened — I’d love to know…

👉 Would you ever take the digital files out of your packages like Natalie has? Or does that idea make you nervous?

12/10/2025

🎙️ New PhotoBizX Episode is live with Trevor Dayley

Trevor posted on Instagram, and the response was pretty overwhelming — likes, shares, DMs, and comments — from all sorts of photographers!

The concerning thing was the amount of insecurity from so many photographers.

His post was titled: “If I Were the Devil Trying to Ruin a Photographer’s Career.”

After shooting 500+ weddings and being named one of SLR Lounge’s Top 100 Wedding Photographers, Trevor realised the social media grind wasn’t it.

In this interview, we cover:

👉 The mindset shifts that bring more freedom, creativity, and fulfilment
👉 Why vulnerability builds stronger trust with clients and peers
👉 The gratitude habits that turn vendors and venues into long-term advocates
👉 How focusing on relationships (not algorithms) leads to lasting success

If you’ve ever felt burnt out or stuck trying to “keep up,” this one’s going to resonate.

🎧 Listen here:

https://photobizx.com/trevor-dayley-building-a-thriving-photography-business-without-the-social-media-grind

Would love to hear your thoughts on this one! It's different to the usual.

06/10/2025

Imagine turning a simple headshot or branding session into a $14,000 family sale — without ads, discounts, or hard selling.

That’s exactly what Nidhi Dahiya is doing!

To be clear... her AVERAGE was $14k, it's currently sitting at $11K. AMAZING!

In this week’s interview, she shares how she:

👉 Uses one session to create multiple genres (branding, family, headshots)
👉 Handles clients who “can’t afford it” while still leaving them feeling valued
👉 Runs a million-dollar portrait studio — and still works a full-time job
👉 Built everything without spending a cent on Facebook or Google ads

We also dive into the mindset shifts that make five-figure sales feel normal… and how to create that kind of confidence in your own business.

🎧 Listen to the full interview here:

👉 https://photobizx.com/637

Love to hear if you could see yourself blending genres like this — or does the idea of selling a $10K+ package still feel crazy and out of reach?

29/09/2025

🎙 New PhotoBizX Episode is live!

Ever feel like Google Ads are too complicated, too expensive, or just a waste of money?

This week we're joined by Ilana Wechsler of Teach Traffic — she’s managed over $30 million in ad spend.

She now focuses on teaching business owners (including photographers) how to run simple, profitable ad campaigns… without needing an agency.

We dive into:

👉 Why Google Ads still work for local photographers (even with AI search changing things)

👉 The traps of Performance Max campaigns — and what to use instead

👉 Google vs Facebook: which actually brings more bookings (NOTE: Ilana knows and teaches both)

👉 The mindset shift from “cost per click” to “cost per qualified lead”

👉 How to know if it’s your ads or your website holding you back

Ilana makes ads feel clear and doable — and shows how they can be one of the best ways to get quality leads who are already searching for what you offer.

🎧 You can listen here:

https://photobizx.com/ilana-wechsler-simple-google-ad-strategies-that-generate-photography-bookings

Ilana Wechsler is here and available in our group if you have any follow-up questions.

22/09/2025

🎙️ New PhotoBizX Episode is live!

What does it really take to run a profitable photography business as a destination elopement photographer?

This week, I’m joined by Maddie Mae — one of the very first to go all-in on elopements. Since making the switch, she’s photographed over 300 elopements in more than 40 countries… and built a business that continues to thrive.

We dive into:

👉 How she handles travel, seasonal shifts, and stacked shooting schedules without burning out
👉 The SEO, Pinterest, and Instagram strategies that keep enquiries coming in
👉 Why aligning your vision with client expectations is key to long-term success
👉 The trust-building tactics that lead to referrals and repeat bookings

Maddie also shares how she books dream jobs in regions with strict photography rules, futureproofs her marketing with AI + Google Search, and still manages to keep the client experience front and centre.

🎧 Listen to the episode here:

https://photobizx.com/maddie-mae-how-to-run-a-profitable-destination-elopement-photography-business

Curious… after listening... if you could ask Maddie one thing about building a business around elopements, what would it be?

15/09/2025

🎙 New PBX Episode is live!

This week I recorded with Kirstie Mcconnell — and wow, what a story.

You might remember Kirstie from her early days as one of Australia’s first pet photography specialists, or from co-founding the Pet Photographers Club.

Since then, she’s:

👉 Packed up and moved to Italy
👉 Transitioned from pets to luxury family portraits
👉 Built a brand-new business from scratch in a foreign country
👉 Averaged $5k sales with travelling families and tourists
👉 Sent 380+ cold emails to land marketing partnerships
👉 Ranked herself in Google so premium clients could find her online

Now she’s moving back to Australia, starting over once again — this time with the kind of clarity and confidence only hard-won experience brings.

Kirstie shares her coming home marketing strategies to hit the ground running when she land here.

We talk about SEO, partnerships, persistence, pricing, and what it really takes to reinvent yourself (and your business) without losing momentum.

🎧 Listen here:

https://photobizx.com/kirstie-mcconnell-from-pets-to-premium-portraits-reinventing-a-photography-business

Can’t wait to hear your thoughts — and your biggest takeaway from Kirstie’s approach?

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