Photo Biz Xposed

Photo Biz Xposed Pro photographers share exactly how they market, advertise, and promote their wedding and portrait photography business so you can learn and succeed.
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07/07/2025

💥 New episode is live — and this one’s going to hit home for anyone frustrated with Facebook Ads.

Brennan Haelig, founder of the marketing agency Jump Start ROI, shares how to get better results for less, without the smoke and mirrors.

We get into:

– How one photographer's (who you know) session leads dropped from $20 to $3.50
– Brennan’s go-to ad formula that works right now
– The real story on Facebook vs TikTok, Google and LinkedIn for local leads
– How to stop wasting money on ads and build a sustainable way to grow

🎧 Listen here: https://photobizx.com/624

Ever wondered which ads are best for photographers, how to target correctly, how to reduce lead costs, and so much more about ads... this episode is for you.

Keen to hear what you think!

Big thanks to John Glaser for making me aware of Brennan!

30/06/2025

🎙 New Episode Out Now! Brianna Shrader shares everything about her recent marketing campaign after taking Laurie Brown’s 40 Over 40 Masterclass.

Brianna just wrapped up her Stories of Motherhood Gala — and if you’ve seen the 2-minute highlight film her PR team produced, you know how incredible it looked!

But it wasn’t all smooth sailing.

Brianna emailed me to say:

“Well... I did it!!! There were a lot of things against me when I kicked this campaign off, and I learned a LOT. It didn’t pan out to be the big money-maker I’d hoped for, but I’m already planning next year. Through everything I learned and all the material I have from it, I know round two will be even more successful.”
That’s exactly why I asked Brianna back on the podcast.

Because this is the reality most photographers face — the lessons, the resilience, and the real behind-the-scenes of a campaign that didn’t hit every metric, but still built an incredible foundation.

In this interview, Brianna shares:

✅ How she turned a challenging campaign into a powerful learning experience
✅ Why she chose motherhood over a proven 40 Over 40 offer
✅ Her PR strategy and that $7,500 sponsorship
✅ Why connection matters more than perfection
✅ How to adapt a proven template into something that feels authentic for you
✅ And plenty more you can use to build your own passion-fuelled, profitable project

👉 Listen here: https://photobizx.com/brianna-shrader-behind-the-scenes-of-a-40-over-40-campaign/

I know you’ll find Brianna’s story as motivating as I did — love to hear your thoughts and see your questions after you get a chance to listen

23/06/2025

💥 New episode is live — and this one will hit home for anyone feeling overworked, stretched, or just done doing everything yourself.
Sara Monika shares how outsourcing helped her reclaim a ton of time and how to get set up with your own VA.
We get into:

– The 3 signs it's time to outsource (and what it’s costing you if you don’t)
– How Sara went from 15-hour days to part-time hours and more income
– Her workflow with a VA and editor — simple, clear and scalable
– The ethical side of outsourcing (including how and why she works with editors in the Philippines)
– The mindset shift that changed everything for her and her business

🎧 Listen here: https://photobizx.com/622

If you’ve been resisting outsourcing or are unsure where to even start — this episode will change that.

Love to hear your thoughts on this one.

15/06/2025

🎧 New Episode is Live: 620 – Lewis Fackrell: The Hybrid Advantage and Why Couples Want Photo and Video Together
This one’s for you if you’ve ever wondered how to offer both photo and video without burning out, overcomplicating things, or turning into a full production house.⁠
Lewis shares how he’s built a simple, streamlined business that delivers both — and why his clients love it... and so does he!
He’s shooting solo, creating emotional edits, upselling without the push… and getting real results.
No big team. No pressure tactics. Just smart systems, a great client experience, and a clear understanding of what couples actually want.
We covered everything from:

✅ The upsell strategy that actually works
✅ Why “hybrid shooter” means nothing to clients (and what to say instead)
✅ How he captures both photo and video solo
✅ The tech setup that keeps things simple
✅ and yep… the camper van turned editing suite 🚐
Can’t wait to hear what you take from this one — and how you might apply it in your own biz.

Here’s the link to listen: https://photobizx.com/620
Love to hear what resonates with you!

09/06/2025

🎧 New Episode is Live: 620 – Lindsay Baca: From Burnout to Booked Out Photographer
This one’s a beauty — and not just because Lindsay’s work is stunning (seriously… go check out her site if you haven’t already).
⁠.
What really got me was her story. From juggling three brands to going all-in on one niche, rebranding, raising (doubling!) her prices, and building a $240K+ business — all while parenting two young kids and keeping her sanity.
⁠.
She’s simplified, refined, and grown a business that fits her life.
No studio. No team. Just a great system, a great client experience, and doing what she loves.
We covered everything from:

✅ the mindset shift that changed everything
✅ how showing products early leads to bigger sales
✅ the SEO moves that got her found
✅ turning clients into print-buying superfans
✅ and yes... why there’s a treadmill under her desk 😅
Can’t wait to hear what you take from this one — and how you might apply it to your own biz.
Here’s the link to listen: https://photobizx.com/620
Love to hear what resonates with you!

26/05/2025

🎧 New Podcast Episode: Marcus Anthony — Offers, Not Products: Rethinking How You Sell Photography.
What if the reason your leads aren’t converting… is because you’re selling the wrong thing?
In this week’s episode, Marcus Anthony is back — and he's completely rethinking how photographers sell.
Spoiler: it’s not about packages, print credits, or products. It’s about building irresistible offers that speak directly to what your clients actually want.
We dive into:

✨ How Marcus hasn’t picked up a camera in over 15 months — and why that’s helped his business grow

📍 His pop-up studio model (no long-term leases, fast launches in new cities)

📊 The only numbers he tracks: cost per lead, conversion rate, and average sale

🎯 Why “being generous” in your offers can lead to more profit, not less

👥 How he trains photographers to shoot in his style and stay on-brand
💡 And what he’s doing to make the business run without him
This one will challenge the way you think about business!
🎙 Listen to the full interview here: https://photobizx.com/618
Love to hear what hits home for you in this one... especially if you are for or AGAINST giveaways 👇

19/05/2025

🎧 New Episode Just Dropped!
I’ve got a ton of time for this week’s guest — Tom Trevatt — who first reached out back in 2021 looking for guidance and a few recommended interviews.
Fast forward to now… he’s built a multi-six-figure headshot photography business in central London, landed a $200k contract with a global law firm, and has big plans for what’s next.
This is a good one if you’re curious about:

— What it really looks like to go from part-time to fully booked
— Making money and building a life you actually want
— Studio decisions, pricing strategy, burnout, Google ranking and more
👉 Listen here: https://photobizx.com/617
Love to hear your thoughts on this one! Some fantastic insights in Tom's story and journey.
And huge thanks to Tom for coming on and being so generous with everything he shared... and for how late he stayed up to record this. 😬

12/05/2025

🎙️ New Podcast Episode is Live!
If you’ve ever thought real estate photography was about turning up and snapping some wide-angle shots… this one might shift your whole perspective.
Just released a chat with Dave Koch, a Utah-based real estate photographer who’s built a smart, profitable business—without burning out or undercharging.
We cover:
✨ Solving problems on the spot
💰 Fewer shoots, better clients, smarter pricing
🌅 Knowing the real value of a twilight shoot
🧠 Running your business like… a business
👊 And backing yourself, even when impostor syndrome creeps in
Dave was super generous with what he shared—and whether you photograph homes, weddings or dogs, there’s a stack of gold in here around pricing, positioning and running your business like… well, a business.
🎧 Have a listen and let me know what stood out to you.

https://photobizx.com/616

05/05/2025

🎧 New Podcast Episode – 615: Blair deLaubenfels
“Your portfolio is everything.”
That’s where this conversation starts—and we go deep.
Blair DeLaubenfels is someone who’s actually in it with photographers right now.
She runs World’s Best Wedding Photos, curates some of the industry's strongest portfolios, and helps photographers attract the clients they actually want to work with.
In this episode, we talk about:

Why your first image can win or lose a client in seconds
How the industry has shifted (and what’s still working)
What it really takes to attract high-end or elopement clients
Why your words matter just as much as your photos
And how to stay relevant without losing your voice in the noise

There’s no fluff in this one. And trust me when I say this will be worth a listen, no matter the genre you focus on. You do not need to be a wedding photographer to get a ton from this episode!

🔗 Listen here: https://photobizx.com/615

Would love to hear what stood out for you after you’ve had a listen 👇

🔥 How to Sell Like a M**o – New Live Training for Photographers 🔥If you’ve ever said “I hate selling”... this one’s for ...
04/05/2025

🔥 How to Sell Like a M**o – New Live Training for Photographers 🔥
If you’ve ever said “I hate selling”... this one’s for you.
No sleazy tactics. No pushy scripts.
Just a real-world sales process that works — taught by a working photographer who's doing this every day.
(Yep, the same legend behind “Advertise Like a M**o” – Richard Grenfell is back.)
This live 2-part training is made for photographers who want to:
Feel confident on sales calls (even if you hate the phone).
Sell more, without sounding salesy.
Set up your shoot to sell more images before you even pick up the camera.
Handle objections, talk pricing, and walk clients through the sale with ease
🗓 Session 1: Thursday May 15 @ 8am AEST

🗓 Session 2: Thursday May 22 @ 8am AEST

🎥 Replays available if you can’t make it live

💵 Just USD$397 (price doubles after the live calls)

🙋‍♀️ 100% Money back guarantee!

🎁 Register early and get “Advertise Like a M**o” FREE (normally USD$197) or another fantastic Masterclass.
👉 Head here for all the details and to grab your spot: https://learn.photobizx.com/sell-like-a-mofo/
If you want to sell more without selling your soul — this training will be perfect for you.

28/04/2025

🎙️ New Episode is Live! 🎙️
614: Charles Moll – Building a Sustainable Wedding Photography Business with Purpose and SEO
In this week’s episode, I’m chatting with Charles Moll — a full-time photographer who’s built (and rebuilt) his business.
We dig into:

✨ How smart SEO and a strong brand kept enquiries coming, even after two big moves

✨ Why he focuses on fewer weddings, better clients, and a high-touch experience

✨ The simple touches that build real trust — and lead to bigger bookings

✨ What it actually looks like to grow a sustainable, purpose-driven business
Charles is shooting, building, growing, tweaking and learning — no courses, mentoring or training.
🎧 Here's the link: https://photobizx.com/614
Would love to hear what stands out for you once you’ve had a listen. 👇

🎧 New episode is live: 613: Walid Azami – Calling Out the Fakes in the Photography Industry 📸This one’s a bit different...
21/04/2025

🎧 New episode is live: 613: Walid Azami – Calling Out the Fakes in the Photography Industry 📸
This one’s a bit different.
If you’ve ever felt put off by the noise in the photography education space—the flashy marketing, recycled advice, or “mentors” who haven’t booked a client in years—this conversation will be right up your alley.
In this episode, we talk about:

👀 Spotting the difference between real mentors and polished marketers
🤖 Why AI-generated courses are missing something important
💬 What real community looks like (and how to build yours)
📷 How to grow a career without chasing trends or cutting corners
Hopefully, his is one of those chats that leaves you thinking—in the best way.
Would love to hear your thoughts.

👉 https://photobizx.com/613

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