Photo Biz Xposed

Photo Biz Xposed Pro photographers share exactly how they market, advertise, and promote their wedding and portrait photography business so you can learn and succeed.
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12/10/2025

🎙️ New PhotoBizX Episode is live with Trevor Dayley

Trevor posted on Instagram, and the response was pretty overwhelming — likes, shares, DMs, and comments — from all sorts of photographers!

The concerning thing was the amount of insecurity from so many photographers.

His post was titled: “If I Were the Devil Trying to Ruin a Photographer’s Career.”

After shooting 500+ weddings and being named one of SLR Lounge’s Top 100 Wedding Photographers, Trevor realised the social media grind wasn’t it.

In this interview, we cover:

👉 The mindset shifts that bring more freedom, creativity, and fulfilment
👉 Why vulnerability builds stronger trust with clients and peers
👉 The gratitude habits that turn vendors and venues into long-term advocates
👉 How focusing on relationships (not algorithms) leads to lasting success

If you’ve ever felt burnt out or stuck trying to “keep up,” this one’s going to resonate.

🎧 Listen here:

https://photobizx.com/trevor-dayley-building-a-thriving-photography-business-without-the-social-media-grind

Would love to hear your thoughts on this one! It's different to the usual.

06/10/2025

Imagine turning a simple headshot or branding session into a $14,000 family sale — without ads, discounts, or hard selling.

That’s exactly what Nidhi Dahiya is doing!

To be clear... her AVERAGE was $14k, it's currently sitting at $11K. AMAZING!

In this week’s interview, she shares how she:

👉 Uses one session to create multiple genres (branding, family, headshots)
👉 Handles clients who “can’t afford it” while still leaving them feeling valued
👉 Runs a million-dollar portrait studio — and still works a full-time job
👉 Built everything without spending a cent on Facebook or Google ads

We also dive into the mindset shifts that make five-figure sales feel normal… and how to create that kind of confidence in your own business.

🎧 Listen to the full interview here:

👉 https://photobizx.com/637

Love to hear if you could see yourself blending genres like this — or does the idea of selling a $10K+ package still feel crazy and out of reach?

29/09/2025

🎙 New PhotoBizX Episode is live!

Ever feel like Google Ads are too complicated, too expensive, or just a waste of money?

This week we're joined by Ilana Wechsler of Teach Traffic — she’s managed over $30 million in ad spend.

She now focuses on teaching business owners (including photographers) how to run simple, profitable ad campaigns… without needing an agency.

We dive into:

👉 Why Google Ads still work for local photographers (even with AI search changing things)

👉 The traps of Performance Max campaigns — and what to use instead

👉 Google vs Facebook: which actually brings more bookings (NOTE: Ilana knows and teaches both)

👉 The mindset shift from “cost per click” to “cost per qualified lead”

👉 How to know if it’s your ads or your website holding you back

Ilana makes ads feel clear and doable — and shows how they can be one of the best ways to get quality leads who are already searching for what you offer.

🎧 You can listen here:

https://photobizx.com/ilana-wechsler-simple-google-ad-strategies-that-generate-photography-bookings

Ilana Wechsler is here and available in our group if you have any follow-up questions.

22/09/2025

🎙️ New PhotoBizX Episode is live!

What does it really take to run a profitable photography business as a destination elopement photographer?

This week, I’m joined by Maddie Mae — one of the very first to go all-in on elopements. Since making the switch, she’s photographed over 300 elopements in more than 40 countries… and built a business that continues to thrive.

We dive into:

👉 How she handles travel, seasonal shifts, and stacked shooting schedules without burning out
👉 The SEO, Pinterest, and Instagram strategies that keep enquiries coming in
👉 Why aligning your vision with client expectations is key to long-term success
👉 The trust-building tactics that lead to referrals and repeat bookings

Maddie also shares how she books dream jobs in regions with strict photography rules, futureproofs her marketing with AI + Google Search, and still manages to keep the client experience front and centre.

🎧 Listen to the episode here:

https://photobizx.com/maddie-mae-how-to-run-a-profitable-destination-elopement-photography-business

Curious… after listening... if you could ask Maddie one thing about building a business around elopements, what would it be?

15/09/2025

🎙 New PBX Episode is live!

This week I recorded with Kirstie Mcconnell — and wow, what a story.

You might remember Kirstie from her early days as one of Australia’s first pet photography specialists, or from co-founding the Pet Photographers Club.

Since then, she’s:

👉 Packed up and moved to Italy
👉 Transitioned from pets to luxury family portraits
👉 Built a brand-new business from scratch in a foreign country
👉 Averaged $5k sales with travelling families and tourists
👉 Sent 380+ cold emails to land marketing partnerships
👉 Ranked herself in Google so premium clients could find her online

Now she’s moving back to Australia, starting over once again — this time with the kind of clarity and confidence only hard-won experience brings.

Kirstie shares her coming home marketing strategies to hit the ground running when she land here.

We talk about SEO, partnerships, persistence, pricing, and what it really takes to reinvent yourself (and your business) without losing momentum.

🎧 Listen here:

https://photobizx.com/kirstie-mcconnell-from-pets-to-premium-portraits-reinventing-a-photography-business

Can’t wait to hear your thoughts — and your biggest takeaway from Kirstie’s approach?

08/09/2025

🎧 New PhotoBizX Episode is live with Rebecca Hunnicutt

Rebecca is a family, maternity, and newborn photographer from Portland who’s built an impressive business — and not just from portrait sessions.

She runs school photography, fills her slow season with kids’ photography camps, utilises model call promotions, and keeps her average family sale around USD$1,500.

What stood out to me is how she’s juggling multiple income streams without burning out.

In the interview, we get into:

👉 Why September–December are her most profitable stretch
👉 Why converting school families into portrait clients isn’t as easy as it looks
👉 Model calls done Rebecca's way — as actual model calls
👉 The automation hacks that help her handle a high client volume with ease

If you’ve been thinking about adding schools, camps, or model calls into your mix — or just want to see how another photographer runs a profitable, adaptable, and fun business (as a single mum and the sole breadwinner) — you'll enjoy this one.

🎙 Listen here:

https://photobizx.com/633

18/08/2025

💥 New episode is live — and this one’s for anyone curious about what’s really possible with a pet photography business.

After transitioning to dog photography just two years ago, UK-based photographer Jon Mills has built a thriving brand that turned over just under £200K last year — 95% from Facebook WANTED ads.

We dig into:

– Why moving into a studio was the turning point for IPS and bigger sales

– How discovery calls qualify the right clients and save hours of wasted time

– The no-pressure sales policy that actually drives client confidence (and bookings)

– Facebook ads that keep enquiries flowing without crazy ad spend

– Coffee, dogs and partnerships — the simple, local collaborations creating a win–win opportunity

🎧 Listen here:

https://photobizx.com/630

If you’ve been wondering what can happen when you commit to a niche, price with confidence, and put the right systems in place — this episode will spark plenty of ideas.

Can’t wait to hear your takeaways after listening.

11/08/2025

💥 New episode is live — and if you’ve ever questioned your ability, sanity, creativity or skills as a photographer, this one’s for you.

Patrick Fore has had a well-paying photography role with a huge guitar company with access to all things photography. It sounded like a DREAM job for any creative photographer. Yet chasing the “dream job” burned him out completely.

In this conversation, he opens up about what nearly broke him, what he changed, and why his business — and life — are better than ever.

We get into:

• The burnout signs most photographers miss until it’s too late
• Why walking away from a six-figure salary was the best move he ever made
• How SEO brought clients from a standing start
• The not-so-glamorous truth about unpaid invoices and creative control
• Why personal projects might be the smartest business move you make this year

🎧 Listen here:

https://photobizx.com/629

If you’ve been feeling the strain, stuck in busywork, or wondering if there’s a better way — Patrick’s story could be the reset you need.

04/08/2025

💥 New episode is live — and this one’s for any photographer who’s ever felt stuck trying to follow the rules of what a wedding business "should" look like.

Liam & Dominique Shaw of York Place Studios have built something different to the usual— a successful creative documentary brand, born from street photography and fuelled by trust, clarity, and a serious love for storytelling.

We get into:

– £4K weddings — how they built a business around their vision
– Why fewer weddings led to more freedom, creativity and income
– Their unposed, unscripted approach — and how they make the moment (not just capture it)
– What keeps bookings flowing
– Why ego has no place in a team that actually works

🎧 Listen here:

https://photobizx.com/628

This one will hit home if you’ve been questioning the hustle, craving more meaning, or wondering if there's a different way to grow your wedding business.

28/07/2025

🎧 New episode is live — and Kenny will challenge you with his ideas of what actually works in a photography business.

Kenny Martin (aka The Studio Doctor) has been around long enough to see all the trends come and go.

But it’s his focus on fundamentals — smart promotions, strong client journeys, and steady, consistent, regular profit — that’s helped photographers grow businesses that last.

We get into:

🧭 The 7 client touchpoints that make or break your bookings and sales
📉 Why under-qualifying outperforms over-qualifying leads
💻 Why digital files shouldn’t be offered (or even mentioned) on your price list
đź“ž The old-school marketing tool that still brings results (yep, telesales)
🛍️ How a pram shop promo filled his diary — and how to think like this
📊 The real numbers photographers should be tracking (but usually aren’t)
🧠 Why your sales process before the shoot matters most
⚖️ The power of doing less — but doing it better

If you’ve been questioning your strategy, second-guessing your promos, or feeling the pressure to keep chasing more — this episode is a great reset.

🎧 Listen here:
https://photobizx.com/pbx627-premium-kenny-martin

Let me know what stands out for you — always love hearing your thoughts.

20/07/2025

🎧 New episode is up — and this one’s for anyone who’s ever second-guessed their strategy, especially when it’s actually working.
Susan Renée has been running successful Facebook giveaways for years… filling her calendar, booking return clients, and building a successful business in the process.
Then another coach told her to stop — that giveaways were cheapening her business.
What followed was a tough year, some personal loss, and a whole lot of doubt.
That’s when Susan reached out in this Group, and I connected her with Kim Hamblin.
With Kim’s help, she dove into the numbers, reverse-engineered her ad strategy, and came out the other side clearer, more confident, and ready to back herself fully.
In this episode, we chat through:

💥 Why giveaways still work — when you run them correctly

💥 How Susan’s nurture system turns free leads into repeat clients

đź’Ą What really shifted her mindset and got her excited about her business again

đź’Ą Her plans to reclaim weekends while still hitting income goals
If you’ve ever felt unsure about your offers, ads, or marketing approach — I reckon this one will hit home.

🎧 Listen here: https://photobizx.com/626
Love to hear what stands out for you!

07/07/2025

💥 New episode is live — and this one’s going to hit home for anyone frustrated with Facebook Ads.

Brennan Haelig, founder of the marketing agency Jump Start ROI, shares how to get better results for less, without the smoke and mirrors.

We get into:

– How one photographer's (who you know) session leads dropped from $20 to $3.50
– Brennan’s go-to ad formula that works right now
– The real story on Facebook vs TikTok, Google and LinkedIn for local leads
– How to stop wasting money on ads and build a sustainable way to grow

🎧 Listen here: https://photobizx.com/624

Ever wondered which ads are best for photographers, how to target correctly, how to reduce lead costs, and so much more about ads... this episode is for you.

Keen to hear what you think!

Big thanks to John Glaser for making me aware of Brennan!

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