OMD Australia

OMD Australia OMD Australia's ambition is to deliver Performance with Integrity for our People and Partners.

OMD Australia is a proud part of the OMD global network, the world's largest leading marketing and communications agency. A people-obsessed, outcomes-focused business that applies evidence and data-driven insights, combining empathy and inclusion, to drive performance and growth. Ranked #1 in global billings (COMvergence 2021), OMD Worldwide is home to 13,000+ media professionals spanning 130+ cit

ies in 100+ countries. Since launching in 2000, OMD Australia has grown to become Australia's largest media and communications agency, with 660+ staff in six offices in Sydney, Melbourne, Brisbane, Adelaide, Perth and Hobart. Our ambition is to be known for Performance with Integrity for our People and Partners. Performance delivers growth, we build businesses, brands and careers. Integrity is the equitable relationships we have; centred on having the right conversations, delivered with complete transparency. We don’t settle for the status quo, we are constantly evolving whilst unlocking pathways for our people and partners to achieve purpose. OMD Australia is ranked #1 in billings by independent research companies RECMA and COMvergence (2021). We are driven by understanding our clients' challenges to become trusted business advisors that deliver solutions beyond media. OMD is renowned in market for our culture and people-first philosophy. We are proud to have ranked #7 in the 2022 'Great Place to Work' list, the only Australian business to rank in the top 50 for 14 consecutive years.

Our Melbourne team hosted a fun Mexican family-style fiesta dinner party, bringing everyone together for top-tier food, ...
27/06/2025

Our Melbourne team hosted a fun Mexican family-style fiesta dinner party, bringing everyone together for top-tier food, laughs, and great company!

Big thanks to our culture committee The Voice and Melbourne Senior Leadership Team for organising such a great event.


Charles Xu (OMD Diverse Director) has been named on the AdNews Champions of Change Power List and we couldn’t be prouder...
27/06/2025

Charles Xu (OMD Diverse Director) has been named on the AdNews Champions of Change Power List and we couldn’t be prouder. 🙌

A driving force of DE&I at OMD and across the industry, Charles leads with purpose, championing real inclusion and pushes for progress every day.

Congratulations, Charles. You inspire us all with the impact you continue to make. This recognition is well deserved. 🌟

Our Co-CEO Sian Whitnall hit the stage with TikTok at Cannes Lions International Festival of Creativity 🎤✨ Joining leade...
24/06/2025

Our Co-CEO Sian Whitnall hit the stage with TikTok at Cannes Lions International Festival of Creativity 🎤✨

Joining leaders from TikTok, Kantar and Infosum, Sian and the panel unpacked how evolving behaviours, cultural shifts and smarter data are reshaping what real value means today.

From attention to intention, Sian shared how OMD is helping brands stay relevant, how to collaborate with audiences and act in real time. Because value isn’t just delivered, it’s co-created💡

Thank you to our valued partners at TikTok for this great discussion.

We are so excited to be shortlisted in this year’s MFA Awards across five categories with three of our game-changing cam...
23/06/2025

We are so excited to be shortlisted in this year’s MFA Awards across five categories with three of our game-changing campaigns!

🏅 Macca’s Squid Game Meal – Dare to Play? with Akcelo for McDonald’s
OUTCOMES: Brand Impact
EX*****ON: Best Integrated Campaign
EX*****ON: Innovation

📢 Six & Out Second Innings: On Tour with Macca’s for McDonald’s
EX*****ON: Best Content Amplification Strategy

🌆 Australia’s Most Ambitious Outdoor Campaign! with Bear Meets Eagle on Fire and +61 for Telstra
CHANNEL EXCELLENCE: Best Use of Outdoor

Congratulations to our OMDers, clients and partners, we’ll be cheering on when the winners are revealed in September!

A big win for OMD and McDonald’s at the Festival of Media Global Awards! Our ‘Macca’s Squid Game Meal – Dare to Play?’ c...
20/06/2025

A big win for OMD and McDonald’s at the Festival of Media Global Awards! Our ‘Macca’s Squid Game Meal – Dare to Play?’ campaign has taken home BRONZE for Best Communications Strategy.

Congratulations to our brilliant team and partners at McDonald’s and Akcelo. We are so excited and proud to have this work recognised on the global stage!

Our Co-CEOs Laura Nice and Sian Whitnall have been named in this year’s B&T Best of the Best Media Agency Leaders list, ...
20/06/2025

Our Co-CEOs Laura Nice and Sian Whitnall have been named in this year’s B&T Best of the Best Media Agency Leaders list, alongside Kristiaan Kroon (COO, OMG ANZ) and Mark Jarrett (CEO, PHD Australia)!

Laura and Sian’s co-leadership continues to shape OMD’s momentum, driving growth for our clients and elevating our exceptional talent, whilst setting a new standard in what true partnership can achieve.

Huge cheers to Laura, Sian, Kristiaan and Mark 🥂

OMD has been named the Cannes Lions Media Network of the Year, for the second consecutive year! 💥And we’re not done… Tel...
20/06/2025

OMD has been named the Cannes Lions Media Network of the Year, for the second consecutive year! 💥

And we’re not done… Telstra and Bear Meets Eagle on Fire with +61 and OMD dominated Film Craft with:

🏆 Grand Prix – Better on a Better Network

🥇 Gold – Better on a Better Network (Production Design)

🥇 Gold – Donkey (Direction)

🥈 Silver – Donkey (Production Design)

🥉 Bronze – The Shoemaker (Production Design)

McDonald’s, OMD and Akcelo were also shortlisted for a Media Lion for:

Macca’s Squid Game Meal – Dare to Play! (Audience Insights)

Huge congratulations to our incredible teams, clients and partners. This is a very proud moment for Australian OMDers and our global network 🙌

Big news for one of our own 👏Congratulations to Danica Berjanovic (Account Director), who has been named a finalist in t...
23/05/2025

Big news for one of our own 👏

Congratulations to Danica Berjanovic (Account Director), who has been named a finalist in this year’s Mediaweek Next of the Best Awards in the Media Planner and Buyer category!

Danica’s curiosity, leadership and precision media smarts continue to shine through in every campaign, and this nomination is a true reflection of the impact she makes.
We’re so proud to see her recognised among the best and brightest in the industry.💥

Helen Guard (Managing Partner) joined the lineup at this year’s Meta Festival Australia 🌟During a fascinating panel disc...
08/05/2025

Helen Guard (Managing Partner) joined the lineup at this year’s Meta Festival Australia 🌟

During a fascinating panel discussion on Defining Moments: Make your Mark on Culture, Helen shared OMD’s award-winning Telstra Free Calls to Santa (powered by AI) campaign, which successfully tapped into cultural moments to foster meaningful connection and drive impact whilst leveraging technology.

With 'Building the future of human connection' as the overarching theme, Meta Festival brought together leading voices across AI, culture and creativity to explore how technology is shaping tomorrow’s brand landscape.

It’s Christmas all year round with our Telstra and OMD Create teams!They brought home two shiny new trophies from the Fe...
06/05/2025

It’s Christmas all year round with our Telstra and OMD Create teams!

They brought home two shiny new trophies from the Festival of Media APAC Awards for Telstra’s Free Calls to Santa:

🥈 Silver – Best Use of Technology
🥉 Bronze – Best Campaign for a Holiday or Celebration

Huge congrats to our amazing OMDers for bringing festive magic to life!

Our Co-CEOs Sian Whitnall and Laura Nice joined Dan Krigstein for season two of the Unfiltered podcast by The Growth Dis...
01/05/2025

Our Co-CEOs Sian Whitnall and Laura Nice joined Dan Krigstein for season two of the Unfiltered podcast by The Growth Distillery, featuring fascinating chats with Dynamic Duos.

During the episode, Sian and Laura talk about shared leadership, evolving identity, and building a business without a blueprint. They unpack what it means to lead with trust, stretch beyond structure, and shape a culture that empowers.

If you’ve ever wondered what co-leadership could look like, this one is for you.

🎧 Watch or listen now via the link in bio!

Big news! Our work with McDonald’s for ‘Macca’s Squid Game Meal – Dare to Play?’ has been shortlisted in two categories ...
28/04/2025

Big news! Our work with McDonald’s for ‘Macca’s Squid Game Meal – Dare to Play?’ has been shortlisted in two categories at the Festival of Media Global Awards!

🎯 Best Communications Strategy
🎨 The Creative Use of Media Award

A huge shoutout to our incredible OMD team and partners at McDonald’s and Akcelo, we couldn’t be more excited that your bold ideas and smart media thinking are being represented on the global stage.

Address

Eveleigh, NSW

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Telephone

+61296922000

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