Obsidian Marketing Solutions

Obsidian Marketing Solutions Call Gina 0409 496 838. We support small business with AFFORDABLE Social Media Marketing Solutions.
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Gina has worked extensively in front-line business management for over 20 years. Executive and GM roles in the Tourism and Business Development sectors have allowed her to develop a sound knowledge of successful business management practices, including effective marketing and promotion. In 2018, Gina combined her passion for promoting and supporting small business, and established Obsidian Marketi

ng Solutions and ventured into the Digital Marketing Space as a professional Facebook Strategist. Gina honed and developed her organic social media strategies and applied them across the various industries of Obsidian’s client base, managing diverse business pages such as plumbing, electrical, earthmoving, real estate sales, skincare products, concreting, fencing, property management, the legal industry, bookkeeping … even a political campaign! The results have been very successful for her clients and her business continues to grow:
“I felt there was a need for small business to access affordable marketing solutions, that actually WORK. I had heard SO many nasty stories about small businesses being promised lots of things and taken for lots of money by professional marketing people, with very little or no return for the business. I felt there were too many ‘professionals’ in the marketing industry taking shameful advantage of small business owners’ lack of marketing knowledge. Selling them an awesome sales pitch with lots of marketing buzz words, and making lots of unrealistic promises that were simply designed to make the marketing company profit, not support the said small business. I am very familiar with 'bottom lines' and fully understand that small business needs value for money for their marketing investment, not empty promises.”

Along with page management, Gina also conducts small group workshops and provides affordable one-on-one mentoring options for small businesses wanting to manage their own social media. She has successfully helped many, many businesses take control of their own marketing, with a strong focus on brand awareness and long-term organic strategies to build a genuine audience:
“I could see there was a massive gap in the Social Media Marketing Industry, which seems to primarily focus on ‘paid strategies’ (Facebook ads, sponsored posts, Google ad words etc). ORGANIC strategies, however, are an incredibly successful way of building genuine audiences that turn into customers who stick around for the long term. This is crucial for repeat business and on-going referrals needed for long-term sustainability of small local businesses. I identified that there is also a lack of quality education/training available for those businesses wanting to learn the organic strategies. Many ‘social media workshops’ will offer the attendee only enough to get them to sign up for something and seem to serve more as a sales platform for the marketing company, than as a learning opportunity for the attendee.”

Gina has a unique ‘straight-talking’ approach to her marketing that her clients respond well to, and she is very results-focused for her clients’ businesses, so a great outcome is achieved by everyone.

Wow, just wow… What an incredible vibe at the Logan City Local Business Awards. A legitimate celebration of Logan Busine...
23/09/2025

Wow, just wow…
What an incredible vibe at the Logan City Local Business Awards.

A legitimate celebration of Logan Businesses being duly recognised for their hard work & dedication to our Logan Business Community.

A huge shout out to all the finalists and a massive congratulations to the winners.

The selection criteria for these awards was to be applauded 👏👏 and genuinely recognised the growth, community engagement and real commitment of local businesses through valid, factual and measurable standards.

I would absolutely & totally encourage any and every local business owner to enter these awards next year!
Local Business Awards

Of course, we had a few winners amongst our tribe … congratulations to our beautiful Tiani from OMGrazing AU for taking out the Specialised Business Award and to Luke from Checkmate Pest Control for the big one … Logan City Business Person of the Year 🏆

So grateful to have been there tonight cheering my local business colleagues on 🙌

23/09/2025
Fantastic evening on Friday night, celebrating all things Logan Business at the Annual Logan Business Business Distincti...
20/09/2025

Fantastic evening on Friday night, celebrating all things Logan Business at the Annual Logan Business Business Distinction Awards.

It was awesome to join a few of my clients, MSJ Plumbing and Don't Cut Yourself on the night and a hearty congratulations to Logan Chamber of Commerce on a great event.

Some amazing & inspiring business owners in the room, it was a privilege to be there 🫶



📷 Photo credit to KWP Studios Flagstone

Winners are Grinners! So proud of these guys tonight, taking out two awards at the Logan Business Distinction Awards. I ...
19/09/2025

Winners are Grinners!
So proud of these guys tonight, taking out two awards at the Logan Business Distinction Awards.

I have been working with MSJ Plumbing for over 6 years now, in fact they were my very first clients.

Congratulations to Matt & Sonia and the whole team for this recognition and thank you for letting me share your business journey 🏆
Gina

A fly-through lunch on the run today with the beautiful 📸 Ms Crystalane Shine  📸 Got to check out the new 107 Coffee Ter...
18/09/2025

A fly-through lunch on the run today with the beautiful 📸 Ms Crystalane Shine 📸
Got to check out the new 107 Coffee Terminal & Tex-Mex Bar Jimboomba.

Great spot for a bite if you are in the area!

Gina 🌻

Lunch at my favourite cafe 🫶Defenders Soul Kitchen
09/09/2025

Lunch at my favourite cafe 🫶
Defenders Soul Kitchen

The secret sauce to my business isn’t just great marketing strategies ... it’s the relationships I have with my clients....
05/09/2025

The secret sauce to my business isn’t just great marketing strategies ... it’s the relationships I have with my clients.

🙏I’m definitely one of the lucky ones.
Every single one of my clients is genuinely awesome.
These connections have been built over years of working and growing alongside each other.

When I started Obsidian Marketing Solutions, I had one very strict business policy:
no
working
with
d!ckheads
anymore.

Proud to say that policy is still in place today 😉
Set your vibe, find your tribe ...

📸Thank you Crystalane Sunshine for this gorgeous shot!
Gina 🌻

Xtermin8er Termite and Pest Control

Sawdust, hardhat & boots today …
04/09/2025

Sawdust, hardhat & boots today …

These guys rock my world 🤟Amazing people doing amazing things in our community 🫶
01/09/2025

These guys rock my world 🤟
Amazing people doing amazing things in our community 🫶

30/08/2025

Oh wow - this news is totally epic! I am so proud to have worked along-side Matt & Sonia and the MSJ Plumbing for the last 6 years - in fact they were my very FIRST client.

This acknowledgement is truly well deserved - I have seen first hand the commitment of Matt & Sonia to not only grow their business, but to implement strong work practices and ethics within their business.

This has taken years and years of sacrifice, dedication, commitment, resilience and tenacity. They have have come such a long way.
Congratulations to you both and to the whole team!!!

Gina ###

Little cutie I met on site today … supposed to be shooting my client working … but couldn’t resist getting a selfie with...
29/08/2025

Little cutie I met on site today … supposed to be shooting my client working … but couldn’t resist getting a selfie with this gorgeous girl 🫶

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Flagstone, QLD
4280

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Black Obsidian has been used for thousands of years as a powerful protection stone. To release & repel negativity through truthful reflection - promoting grounding through acceptance.

Due to its glass like formation from volcanic lava, the black obsidian was used by ancient civilisations on every continent as arrowheads, spearheads & cutting tools. The BLACK OBSIDIAN ARROWHEAD is still revered and honoured in many cultures today.