04/10/2023
Dynamic QR codes Vs Static QR codes π€
QR codes have become an integral part of the modern business's promotional, information and marketing material, from business cards to capability statements, to websites, check-ins, tickets, menu's, flyers and beyond πππ
The inclusion of a QR code to promote your business has endless possibilities, seamlessly sharing information by transporting your customers directly to a page, document, website, review site, survey, social channel to name but a few, all via a simple image accessed with your device's camera/app or scanner π±
But did you know, not all QR codes are the same! There are two main types of QR codes, these are 'Static' & 'Dynamic'. While static QR codes are free to create, they do have their limitations, therefore below are the 5 main reasons why we recommend using dynamic QR codes for your projects πππ
Dynamic QR codes offer several advantages over static QR codes:
1οΈβ£ Editable Content: Dynamic QR codes allow you to change the content they link to without changing the QR code itself. This flexibility is useful for updating information like URLs or contact details.
2οΈβ£ Enhanced Tracking: You can track and analyse the performance of dynamic QR codes, including how many times they've been scanned, when, and where. This data can help refine your marketing strategies.
3οΈβ£ Multiple Actions: Dynamic QR codes can perform various actions, such as opening a webpage, sending an email, or adding contact details to a phone. Static QR codes typically perform a single predefined action.
4οΈβ£ Improved Security: Dynamic QR codes can incorporate security features like password protection or expiration dates, making them more secure for sensitive information.
5οΈβ£ Branding and Aesthetics: Dynamic QR codes often offer customization options, allowing you to incorporate your brand's colours and logo. This makes them more visually appealing and aligned with your brand identity.
These benefits make dynamic QR codes a versatile tool for marketing, business, and information sharing. Therefore, if you are looking to utilise a QR code for your business, get in touch with Digital Destination today to discuss your requirements π»