
08/07/2025
Throughout the development process of building Dr. Melissa’s business branding, we realised an opportunity to further highlight her specialist Fertility experience and approach to patient centred 'continuity of care’ through appropriate and intentional website imagery.
Melissa knows that falling pregnant isn’t always easy, but for each of her patients this is a very individual, often complex and emotional journey.
Through a website imagery refresh, we aimed to present a warm, welcoming and caring presence for Dr Melissa Luckensmeyer and her team, that would make patients feel at ease as they navigate a new chapter entering one of life’s most precious moments.
Photographer: Elouise
Art Direction: Creative Emporium
Dr Melissa Luckensmeyer