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Fempowered social

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Geelong, VIC
Fempowered social

On a mission to bring back the 'social' in social media!

I'm here to help your business connect with your community through fun and slightly irreverent content creation.

12/12/2025

DAY 18 OF 100 // Let's talk about the elephant in the room: Pretty content doesn't pay bills 💰

I know this is controversial. I know the Instagram aesthetic girlies are gonna be mad. But someone needs to say it.

Your perfectly curated feed with matching colors and aesthetic photos is BEAUTIFUL. But is it converting?

Because I see it all the time:
- Stunning feeds with 5K followers
- Perfect aesthetics with zero engagement
- Beautiful content with no DM inquiries
- Gorgeous posts that don't translate to revenue

Meanwhile, accounts with "chaotic" feeds and mismatched aesthetics are fully booked because their content is STRATEGIC.

The difference?
Pretty content is created to look good.
Conversion content is created to DO good.

I'm not saying aesthetics don't matter. They do! Brand consistency is important.

But if you're spending 3 hours making your post pretty and 3 minutes on your caption strategy... we need to have words.

Your caption is where the conversion happens.
Your message is what drives action.
Your CTA is what books the client.

Pretty is the cherry on top. Not the foundation.

So ask yourself: Is my content pretty? Or is it profitable?

Drop a 💰 if you're ready to focus on conversion over perfection.

09/12/2025

DAY 15 OF 100 // Tools I actually use for content (and the ones I regret buying) 📱

Because you don't need $2,000 in tools to create good content.

WHAT I ACTUALLY USE:
✅ Canva ($17.99/month) - All my graphics and carousel designs
✅ CapCut ($100/year or $8/month) - Video editing, captions, everything
✅ Notion ($20/month) - Business strategy
✅ Claude ($33/month) - research and data validation
✅ Google Pixel (already own it) - All my filming + running my business on the go
✅ Kmart ring lights - Better lighting
✅ My Content Planning System ($47) - Strategy and planning

Total monthly cost: ~$79
Total one-time investment: $47

WHAT I REGRET BUYING:
❌ That $1400 content course that contained no new information
❌ Fancy ring light that broke after 6 months
❌ Multiple apps for "trendy" templates and presets
❌ 6 different planning apps before I made my own

Here's what I've learned: Your STRATEGY matters more than your TOOLS.

I've seen people with $5K in equipment get 50 views. And people with iPhones get 500K views.

The difference? One has a system. The other just has stuff.

Good planning starts with good system. Get mine today by commenting "fempowered".

07/12/2025

DAY 13 OF 100 // Your Instagram Insights are literally a GOLDMINE and most people never look at them 📊

Real talk: I created content for almost a year without checking my analytics.

I just posted and waited.

Guess what? That doesn't work.

Once I started actually LOOKING at my data, everything changed:
- I learned which topics my audience saved most
- I figured out when they were actually active
- I discovered which formats drove the most engagement
- I stopped guessing and started KNOWING

The biggest surprise? The content I thought was "meh" was actually my highest-performing. And the content I spent hours on? Crickets.

Your data tells you the truth. Even when it's uncomfortable.

Now I review my Insights every few days. Takes me 10 minutes. And it completely shapes my content strategy.

That's why I built analytics tracking into my Content Planning System - because you can't improve what you don't measure.

Which metric do you pay most attention to? Or are you (like past me) ignoring them completely? 👀

06/12/2025

DAY 12 OF 100 // Things I wish I knew before I started creating content 💭

If I could go back and tell 2020-me these things, I would've saved YEARS of frustration:

1️⃣ Perfection is the enemy of posting
That Reel sitting in your drafts for 3 weeks? It's not helping you there.

2️⃣ Your analytics are your best friend
Stop guessing what works. Your data literally tells you.

3️⃣ Consistency beats virality
One viral post doesn't build a business. Consistent value does.

4️⃣ You don't need fancy equipment
I film everything on my Pixel. Your strategy matters more than your camera.

5️⃣ Content is a long game
If you're not seeing results in week 1, that's NORMAL. Keep going.

The biggest lesson? Content creation gets easier when you have a SYSTEM.

I wasted several months figuring this out so you don't have to.

What's one challenge you wish you could wave away with a magic wand?? Share yours in the comments 👇

05/12/2025

DAY 11 OF 100 // Content creation isn't about having more time. It's about having a better system 👩🏽‍💻

I used to think I needed MORE hours in the day to create content consistently.

Turns out, I just needed a better SYSTEM.

Systems > Time
Strategy > Hustle
Planning > Panic

You don't need to find more hours.
You need to use the hours you have more strategically.

That's what my Content Planning System does - it gives you back TIME by giving you a PROCESS.

If you could simplify one area of content creation, what would it be? 👇

02/12/2025

Your Reel views are low because of strategy mistakes, not because you're bad at content 🙊

I see this ALL the time: Amazing business owners creating content that gets crickets. Not because the content is bad, but because the STRATEGY is off.

The good news? These are all fixable.

I went from Reels getting 100 views to Reels getting 5,000+ views by fixing these exact mistakes. And I'm going to tell you exactly how I did it.

The biggest shift? I started using my ANALYTICS instead of guessing what would work.

Instagram literally gives you a roadmap of what your audience wants to see. But most people never look at their Insights.

Once I started tracking:
- Which hooks stopped scrolls
- What topics got saves
- When my audience was active
- What captions drove engagement

Everything changed. My views went up, my engagement went up, and my strategy became data-driven instead of hope-driven.

That's why I built analytics tracking into my Content Planning System. Because you can't improve what you don't measure.

Don't know how to find your analytics? DM me and I'll send you a video showing exactly where to access them and how to read them.

PS: If you're tired of low Reel views, my system walks you through exactly how to fix each of these issues. $47 for the complete system. Link in bio.

29/11/2025

Real talk: I almost quit being a social media content creator 🫠

Every Sunday I'd have this pit in my stomach knowing I had to "figure out" what to post every week for myself, and my clients. I'd spend HOURS scrolling for inspiration, flipping through random notes, overthinking every post, and still ending up with mediocre content.

My weekends were gone. My creativity was drained. My business was suffering because I was spending all my energy on content instead of running my business.

That's when I built this system.

Not because I'm some content genius. But because I was desperate for a better way.

Now? A month's worth of content takes me 6-8 hours a day. I know exactly what I'm posting and why. My engagement is higher. And my weekends are actually mine again.

The system isn't magic - it's just strategic. Everything you need in one place so you're not starting from scratch every week.

✓ Content prompts when you're stuck
✓ Content pillars and themes to keep you focused
✓ Planning templates that work
✓ Analytics tracking that's simple
✓ Canva designs ready to customise

I built it for $47 because content tools shouldn't cost more than your mortgage.

If you're tired of Sunday content panic, this is for you: https://fempoweredsocial.myflodesk.com/content-system

How many hours per week are you spending creating your content? Tell me in the comments 👇

27/11/2025

DAY 3 OF 100 // These 5 content myths are literally keeping you stuck 🛑

I spent MONTHS believing this garbage advice before I finally tested what actually works.

Myth #1 had me posting daily even when I had nothing valuable to say.
Myth #4 gave me serious comparisonitis, wondering if it was the reason my competitors were getting more clients (it wasn't).
Myth #5 had me spending my entire weekends on content.

Here's what changed everything: I stopped following "content rules" and started following DATA.

My data told me:
✓ My audience engages MORE when I post 3x/week (not 7x)
✓ Quality content gets saves (the metric that actually matters)
✓ Strategic content converts (random content doesn't)

Now I work smarter, not harder. And you can too.

Which myth have you been believing? Tell me in the comments so we can unlearn it together 👇

PS: Everything I mentioned about my system? It's real. I built it out of frustration with overpriced tools that don't actually help. $47. That's it. Link in bio if you're ready to stop working so damn hard.

31/07/2025

I don't have time to post on socials!

If I had a dollar for every person who admitted it to me, I could offer content creation for free (wouldn't that be amazing!).

While I can't do that, what I CAN do is show you exactly how I do it without spending hours on strategy and ideas generation. I'll even show you how to repurpose your content so you don't have to reinvent the wheel each quarter.

Join me for my workshop where I'll walk you through the steps to create your own content creation framework, using both AI and adding your own personal flair, because there is no point creating content if it isn't unique to you and your brand!

📆 Friday 8 August
⏳ 11.30am to 12.45pm
📍 The Sands Torquay
🧾 $10 per person includes tea, coffee, nibbles + bonus content framework template so you can start creating as soon as you get home!
🔗 Booking link in bio or comment 'overwhelm' and I'll DM you the booking link

Limited spots so book in now to avoid missing out!

This event is part of the 2025 Geelong Small Business Festival, proudly delivered by the City of Greater Geelong in partnership with the Geelong Chamber of Commerce.

18/07/2025

Thrilled to be hosting my first ever workshop here in Geelong, as part of the Geelong Small Business Festival! Doubly excited to be part of it alongside familiar faces such as Pink Ocean Virtual Solutions, Brand New Day Studio, and Dième Agency 🫶🏽

The most common theme I hear when it comes to content creation is lack of time and lack of ideas, so my workshop will help you tackle both of these problems!

I'll share how to create a framework and system so you can quickly generate ideas that are unique to YOU, without needing to 'research' online (I see you doomscrolling 😂) and feeling like you're just copying everyone else.

And at the end of it, I'll give you my own personal system all set up for you, ready to use - how good is that?!

Tickets are $10 and include tea, coffee, water and nibbles, plus positive good vibes all round ✌🏽 https://tidycal.com/fempoweredsocial/content-overwhelm

This event is proudly part of the Geelong Small Business Festival, brought to you by the City of Greater Geelong in partnership with the Geelong Chamber of Commerce.

10/07/2025

The #1 thing I always hear when I tell people I create social media content for a living?

"omg I'm so bad at it, I haven't posted for so long"

And girl, you're not alone. Creating content takes time - time you don't really have when running a business full time!

That's why I'm running this workshop as part of the Geelong Small Business Festival, teaching you how to create your own content system so that you can be consistent on socials without spending hours on content.

There are only 20 spots available so book in here to save yours: https://tidycal.com/fempoweredsocial/content-overwhelm

Date: Friday 8 August
Time: 11.30am to 12.45pm
Venue: The Sands Torquay
$10 per person

Each ticket includes nibbles and refreshments, as well as a bonus gift from me at the end! 🫶🏽

Spread the word, tell your friends.

And if you're not in Geelong, but would love to learn this too, comment below or send me a DM and I can offer you a private 1:1 session online, on the house!

01/06/2025

Bloody brilliant influencer marketing!!

Address

Geelong, VIC

Opening Hours

Monday	10am - 3pm
Tuesday	10am - 3pm

Website

https://fempoweredsocial.com/__fempowered-instagram-guide/, https://www.fempoweredsocial.com/

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