Mude

Building the brands that people prefer. Mude is a creative agency specialising in brand, video, and digital.

04/09/2025

Too often, identity gets reduced to a set of parts: a colour palette, a font system, a logo lockup. But identity isn’t your style guide ... not really. Those are tools. What matters is how you use them. That’s where creative direction lives: in brand expression, tone, vibe, and energy. Identity is the personality and soul of the brand.

Take Supreme and Uniqlo. Same raw materials: red, white, a nod to minimalism. But they couldn’t be further apart. Supreme flirts with minimalism, then hits you with a maximalist punch. Uniqlo is restrained, consistent, functional. On the surface, their style guides might look alike but they’re drawing from completely different cultural codes, with completely different brand intentions.

01/09/2025

We often meet companies sitting in a form of brand purgatory. The business has matured, maybe the product’s sharper, the team’s more experienced, the ambition’s grown bolder; but the identity still feels like an artifact from an earlier stage. A little of what they used to be, a little of what they hope to become,and a whole lot of guessing in between. The branding might be costing opportunity, reputation or pricing power.

But it’s not always about a disconnect between the brand and the business. Sometimes, it’s about vitality. The brand is just … dull. Brands lose energy when they aren’t nurtured, when they’re left to sit in a kind of strategic stasis. And vitality — the thing that makes a brand feel culturally awake — needs to be maintained. It doesn’t need constant reinvention every year, but it does need thoughtful stewardship. Neglect it, and it starts to wilt.

20/08/2025

first live recordings after last months top 10 Netflix series “Building the Band”.

Formed under the experiment of the TV show, the four-piece came together with guidance from judges including Kelly Rowland, Nicole Scherzinger, and the late Liam Payne in what became his final TV project.

Working with we produced a run of stripped-back live recordings while all four of them were together in Australia.

Big ups to our team at Mude, and recorded by , MD by , mixed by

18/07/2025

Release day for dear fried of the Mude team and loved working on the branding and creative for his debut single ‘Self Defence’.

is one of Australia’s most respected songwriters — crafting hits for Guy Sebastian and working chart-toppers across Korea and Japan — Ned built his career behind the scenes, a comfortable distance from the spotlight. Now, backed by 3Keys Records and armed with a collection of unreleased songs, he’s stepping forward, finally placing himself at the centre of his own story.

One of the brand’s quiet signatures is the wordmark itself, the ‘Houston’ line beneath his first name is set in his mum’s handwriting. It’s her maiden name, and a subtle tribute to the person who gave it to him.

We deliberately centred Ned’s visual storytelling around his hometown of Canberra. While his career has seen him constantly on the move — writing in studios across Stockholm, Nashville, Korea, and beyond — this release felt distinctly personal and needed to be anchored to his origins.

Address

21 Queen Street
Glebe, NSW
2037

Website

http://www.mude.com.au/

Alerts

Be the first to know and let us send you an email when Mude posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Want your business to be the top-listed Media Company in Glebe?

Be more.

At Mude, we believe in always striving to be more. To be different and memorable in a significant way. Everything we do, every concept we create, every design we’re part of, is driven by a desire to be remembered. To create something that has impact or influence in the hearts and minds of people it touches.