National Liquor News

National Liquor News The leading trade magazine for independent liquor retailers in Australia.

National Liquor News includes features on industry trends and categories, product information and issues impacting the trade across the country, as well as regular news and profile pages. The magazine also has a team of specialist contributor writers who share their intimate industry knowledge in dedicated features about the various liquor categories. National Liquor News is also a proud co-host of the annual Australian Liquor Industry Awards (ALIA).

Camperdown Cellars reveals the customer-first philosophy, store individuality and strategic focus behind its award-winni...
02/12/2025

Camperdown Cellars reveals the customer-first philosophy, store individuality and strategic focus behind its award-winning success.

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Camperdown Cellars reveals the customer-first philosophy, store individuality and strategic focus behind its award-winning success.

Independent retailers reveal the key drinking trends shaping consumer choices across wine, beer and spirits in 2026.Read...
28/11/2025

Independent retailers reveal the key drinking trends shaping consumer choices across wine, beer and spirits in 2026.

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Independent retailers reveal the key drinking trends shaping consumer choices across wine, beer and spirits in 2026.

The owner of Otter’s Promise shares how he delivers a hybrid retail experience that showcases the diversity of Australia...
27/11/2025

The owner of Otter’s Promise shares how he delivers a hybrid retail experience that showcases the diversity of Australia’s craft beer scene.

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The owner of Otter’s Promise shares how he delivers a hybrid retail experience that showcases the diversity of Australia’s craft beer scene.

Meet James Swan, the manager of Bottlemart Superstore, Eatons Hill Hotel, who reflects on how collaboration, innovation ...
26/11/2025

Meet James Swan, the manager of Bottlemart Superstore, Eatons Hill Hotel, who reflects on how collaboration, innovation and customer-led decisions earn success.

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Meet the manager of Bottlemart Superstore, Eatons Hill Hotel, who reflects on how collaboration, innovation and customer-led decisions earn success.

Skrewball has launched a global-first 200ml hipflask, expanding its peanut butter whiskey offering in ANZ.Read more:
24/11/2025

Skrewball has launched a global-first 200ml hipflask, expanding its peanut butter whiskey offering in ANZ.

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Skrewball has launched a global-first 200ml hipflask, expanding its peanut butter whiskey offering in ANZ.

Liquor Barons’ new campaign sees The Baron venture beyond the bottle shop, championing exploration and community connect...
21/11/2025

Liquor Barons’ new campaign sees The Baron venture beyond the bottle shop, championing exploration and community connection.

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Liquor Barons’ new campaign sees The Baron venture beyond the bottle shop, championing exploration and community connection.

Have you read the November edition of National Liquor News yet? This month’s cover story dives into Jose Cuervo Limonada...
19/11/2025

Have you read the November edition of National Liquor News yet? This month’s cover story dives into Jose Cuervo Limonada, exploring how the brand is refreshing the flavoured spirits category just in time for peak summer trading. Inside, we capture a series of major industry milestones – from Independent Liquor Group (ILG)’s 50th anniversary Family Reunion to Liquor Marketing Group's Members Conference in Prague and Munich, Liquor Legends’ Hamilton Island gathering, and Thirsty Camel Bottleshops 50-year celebration. We also explore the categories powering warm-weather sales, including premium mixers, aperitifs and the booming agave spirits segment, along with an inspiring Retail Unfiltered profile on REH Liquids’ Charlotte Smith. Packed with insights, innovation and community, this issue helps retailers navigate the busiest season with clarity and confidence.

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National Liquor News prides itself on delivering Australia’s liquor industry the most relevant and accurate news across the trade. It includes features on industry trends and categories, product infor

Re-elected and returning directors join ILG’s leadership team as the co-operative celebrates a milestone year.Read more:...
17/11/2025

Re-elected and returning directors join ILG’s leadership team as the co-operative celebrates a milestone year.

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Re-elected and returning directors join ILG’s leadership team as the co-operative celebrates a milestone year.

Kent Street Cellars’ fine wine and spirits manager Jerry Mihalopoulos reflects on his passion for the people and stories...
16/11/2025

Kent Street Cellars’ fine wine and spirits manager Jerry Mihalopoulos reflects on his passion for the people and stories behind every bottle.

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Kent Street Cellars’ fine wine and spirits manager reflects on his passion for the people and stories behind every bottle.

This year’s Retail Drinks Industry Awards recognised outstanding retailers, suppliers and emerging leaders across the li...
15/11/2025

This year’s Retail Drinks Industry Awards recognised outstanding retailers, suppliers and emerging leaders across the liquor retail sector.

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This year’s Retail Drinks Industry Awards recognised outstanding retailers, suppliers and emerging leaders across the liquor retail sector.

Bottlemart’s rising talent Caitlain Siega has been named the Retail Drinks Australia Young Liquor Retailer of the Year.
14/11/2025

Bottlemart’s rising talent Caitlain Siega has been named the Retail Drinks Australia Young Liquor Retailer of the Year.

Bottlemart’s rising talent Caitlain Siega has been named the Retail Drinks Australia Young Liquor Retailer of the Year.

Independent Liquor Retailers is uniting local authenticity with national scale to empower independents for sustainable g...
12/11/2025

Independent Liquor Retailers is uniting local authenticity with national scale to empower independents for sustainable growth.

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National Liquor News launched 39 years ago and is the leading trade magazine for independent liquor retailers in Australia.

It includes features on industry trends and categories, product information and issues impacting the trade across the country, as well as regular news and profile pieces. The magazine also has a team of specialist contributor writers who share their intimate industry knowledge in dedicated features about the various liquor categories. National Liquor News reaches all pockets of the nation’s liquor businesses and also co-hosts the annual Australian Liquor Industry Awards (ALIA). Since its launch 10 years ago, TheShout has attracted overwhelming trade interest. The site is updated each Monday, Wednesday and Friday and is the first to market with liquor industry news, product launches and events.

Pictured: Paul Wootton (Publisher), Deborah Jackson (Editor), Shane T Williams (General Manager Sales), Kea Thorburn (Group Art Director).