26/08/2026
Read the August-September issue of National Liquor News online now!
There’s no shortage of challenges facing liquor retailers, but this issue of National Liquor News shows how retailers and suppliers are responding with innovation, differentiation and a sharper focus on customer experience. Our Cover Story explores Sapporo’s biggest-ever Australian consumer campaign, Prepare for Fugu, which combines major national marketing investment with an attention grabbing retail activation ahead of the key spring and summer trading period. Elsewhere, we examine Liquor Barons’ expansion into South Australia, visit Melbourne’s Drop Shop for our latest Store Spotlight, and hear from Arnhem Bickley about the community-led approach behind Nonnie’s W**e Store. We also launch the W**e Tasting Bench, featuring results from a blind tasting of more than 150 Shiraz and Shiraz blends, alongside insights into the category’s future growth opportunities. Plus, with Father’s Day and the Footy Finals approaching, we share merchandising ideas, category insights and new products to help retailers capitalise on these two major trading occasions.
You can read the latest edition of National Liquor News online now:
National Liquor News prides itself on delivering Australia’s liquor industry the most relevant and accurate news across the trade. It includes features on industry trends and categories, product infor