19/12/2025
The Pretty Way didn’t start in my business.
It started in the back seat of my dad’s car.
School holidays, weekends, wherever he was going - I went too. We always stopped for a bacon butty and a massive mug of tea at the Mill Café in Nottingham, and then we’d head off… the pretty way.
Which meant scenic routes, winding roads, unnecessary detours, and yes, the day he drove onto a ferry that him and my step mum absolutely did not need. We were late. Frequently. He worked for himself, so time was more of a suggestion than a rule. That part, I did NOT inherit.
What I did inherit was this: most meaningful things don’t happen in a straight line.
Business rarely follows the neat motorway route. There are twists, pauses, unexpected turns, and moments where life intervenes, whether you planned for it or not. Going the Pretty Way doesn’t mean being slow or careless. It means noticing what matters, adapting when things change, and building something that actually fits your life.
If your business feels loud, rushed, or like you’re sprinting down a motorway that no longer feels right, the Pretty Way might meet you exactly where you are.
This week’s blog unpacks the whole story (including the ferry):
What The Pretty Way Means Inside a Business
Link in bio or head to https://www.rfr.bz/f617ea9
If you enjoy storytelling that’s funny, human, and always carries a business lesson, you’ll probably like Stories from the Dotty Side - my twice-weekly newsletter where I share the weird, the wonderful, and the moments that quietly shape how we work.
If you’ve got a story of your own that brings your business to life, I’d love to hear it.
