SO Studio

28/09/2025

Most people stop at visuals when they think about “branding.” But your brand isn’t just what people see, it’s what they feel and remember.

That’s why I build brands from the inside out. Identity → Expression → Experience.

Not hype. Not surface. Real foundations that last.

⚡ Curious what your brand really needs? Ask me about my Brand in a Day sessions.

07/09/2025

Honestly… I haven’t paid much attention to this account. It’s been sitting here while I’ve been busy building brands for everyone else (and a couple of my own).

So let’s play a game: I’ll be dropping in with branding tips, ideas, and inspo with a cultural twist, and see what this space turns into. No big plan, no pressure… just me, balancing a 9–5, single mum life, another business, and still obsessed with building brands.

Because a strong brand isn’t about playing it safe, it’s about creating a feeling people can’t shake. The brands you love? It’s never just their logo. It’s the energy, the mood, the culture they bring. That’s the difference between surface and presence.

✨ Follow along for branding insights… or just cool inspiration. Either way, let’s see what we can create.

brand = the feeling people remember when you’re not in the room

24/08/2025

🖤🖤🖤

17/08/2025

💡 I see so many talented people ready to share their gifts, but stuck at the very first step; how do you actually put yourself out there?

📲 Whether we love it or hate it, social is the way forward. The shift is happening and showing up with valuable but authentic content is the only way to cut through and leave a lasting impression.

As a creative building my own path, I get it. It’s not just about talent ; it’s about shaping a brand, finding your voice, building an audience, and having the right tools to be seen.

I’ve been exploring how to bring all of this together in a way that helps other like-minded creatives launch with confidence.

Curious, if you could have support in just one area (branding, website, social, visuals, design or content on tap)… which would make the biggest difference for you?

16/12/2023

04/11/2023

👏

03/10/2023

The Power of Authenticity in Brand Development

In today’s ever-evolving business landscape, authenticity has become the secret sauce for building a compelling brand. Authenticity isn’t just a buzzword; it’s the cornerstone of trust and connection with your audience.

When developing your brand, it’s essential to embrace authenticity in every facet of your journey. Here’s why:

1. Genuine Connection: Authenticity allows you to connect with your audience on a deeper level.

2. Trustworthiness: Authenticity breeds trust.

3. Differentiation: In a crowded marketplace, authenticity sets you apart.

4. Consistency: Authenticity isn’t a one-time effort; it’s a commitment to being true to your brand’s essence.

5. Storytelling: Authenticity provides rich storytelling material.

6. Transparency: Be open about your processes, ingredients, and business practices.

7. Customer-Centric Approach: An authentic brand genuinely cares about its customers. Listen to their feedback, address their concerns.

8. Adaptability: Authenticity doesn’t mean being stagnant. It means being true to your core values while evolving to meet changing market demands.

Remember, authenticity isn’t about perfection; it’s about being real and sincere in your brand’s representation. It’s a journey that requires self-awareness, honesty, and a commitment to staying true along the journey. 🚀

18/09/2023

Wise words!😉

05/09/2023

Design wields immense influence in our daily existence, shaping our interactions with the world and evoking emotions we might not even realize. From the ergonomic contours of our smartphones to the aesthetic appeal of our homes, design permeates our surroundings. It simplifies complex tasks, enhances user experiences, and communicates messages through visuals. Whether it's a well-designed website that guides us effortlessly or a thoughtfully arranged public space that fosters community, design's power lies in its ability to blend form and function, elevating the mundane into the extraordinary and enhancing our quality of life. 😎