SO Studio

SO Studio SO STUDIO | Story-led brand design
Where identity meets innovation. Cinematic storytelling for brands that feel. ⚡Design 🎬 Motion ✣ Al

I’m Sarah O’Connor, a Creative Director obsessed with building brands that cut through the noise. SO STUDIO is where I bring together raw portraits, brand identity, and web design to help founders, artists, and creatives shape brands with culture and edge. I believe a brand isn’t just a logo. It is the feeling people remember, the energy they connect to, and the story they share. My work blends de

sign with attitude so the brands I create don’t blend in; they stand out. Through bold identity systems, raw visual storytelling, and web spaces that feel human, I build brands that empower people to own their voice and stand out in their own unique way.

Ending the year as myself. I’m Sarah.
30/12/2025

Ending the year as myself.

I’m Sarah.

17/12/2025

AI didn’t make real things more valuable by default.

It made judgement visible.

When creation becomes instant,

the work moves elsewhere.

Into restraint.

Into taste.

Into knowing when to stop.

Tools create options.

Decisions create meaning.

Most people are busy generating.

Very few are choosing.

02/11/2025

Something’s been brewing behind the screen 👀
A new kind of brand storytelling is coming, powered by creativity, AI, and your brand identity.
Let’s just say… this next chapter changes everything.
Where storytelling gets personal again.
Welcome to the next era of SO Studio.
This isn’t just content, it’s creation and creative freedom, redefined.

Most people stop at visuals when they think about “branding.” But your brand isn’t just what people see, it’s what they ...
28/09/2025

Most people stop at visuals when they think about “branding.” But your brand isn’t just what people see, it’s what they feel and remember.

That’s why I build brands from the inside out. Identity → Expression → Experience.

Not hype. Not surface. Real foundations that last.

⚡ Curious what your brand really needs? Ask me about my Brand in a Day sessions.

Honestly… I haven’t paid much attention to this account. It’s been sitting here while I’ve been busy building brands for...
07/09/2025

Honestly… I haven’t paid much attention to this account. It’s been sitting here while I’ve been busy building brands for everyone else (and a couple of my own).

So let’s play a game: I’ll be dropping in with branding tips, ideas, and inspo with a cultural twist, and see what this space turns into. No big plan, no pressure… just me, balancing a 9–5, single mum life, another business, and still obsessed with building brands.

Because a strong brand isn’t about playing it safe, it’s about creating a feeling people can’t shake. The brands you love? It’s never just their logo. It’s the energy, the mood, the culture they bring. That’s the difference between surface and presence.

✨ Follow along for branding insights… or just cool inspiration. Either way, let’s see what we can create.

brand = the feeling people remember when you’re not in the room

🖤🖤🖤
24/08/2025

🖤🖤🖤

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Surfers Paradise
Bundall, QLD
4217

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