eTourism

eTourism eTourism Digital Marketing The eTourism Difference

At eTourism we believe a Resorts website should be the centrepiece of its online distribution channel.

We believe a Resorts website should sell more accommodation than any other channel! If it doesn't, then we would love to work with you to fix this. eTourism is a Hotel and Resort marketing company offering pay-per-performance strategies to assist your accommodation business generate more direct online reservations. We have proven results backed by a guarantee to provide our services free of charge

if we do not reach our target. eTourism provides website design, search engine marketing, resort photography, video production, social media marketing and online reservation systems (eTourism Online) to some of Australia's most successful properties. Don't trust your website strategy to a company without tourism experience, we have been in the tourism industry for over 10 years, building, fixing and managing hundreds of Internet marketing strategies for properties just like yours.

🚨 Paying too much commission to OTAs like Booking.com & Expedia?You’re not alone. Hotels, resorts, serviced apartments, ...
01/05/2025

🚨 Paying too much commission to OTAs like Booking.com & Expedia?

You’re not alone. Hotels, resorts, serviced apartments, and motels across Australia are leaking revenue every day — and most don’t even realise it.

That’s why we created The Direct Booking Checklist — a 4-page marketing audit tool designed to help you:

✔️ Pinpoint where your website is leaking bookings
✔️ Stop OTAs from hijacking your brand name in Google
✔️ Optimise your marketing for more direct reservations

Whether you manage 10 rooms or 100+, this checklist gives you a clear view of what’s working, what’s missing, and what needs fixing.

📥 Download your free copy here:
👉 https://discover.etourism.com.au/checklist-download

Use it as your roadmap to take back control and start turning more website visitors into paying guests.

19/04/2025

Rebuilding your website? It’s like waving a flag at Google: “Hey! We’ve upgraded — come take another look.”

Google rewards freshness.
New structure.
Better speed.
Mobile-first design.
Updated content.

When you rebuild the right way, Google doesn’t just notice — it re-evaluates your whole site.

That means new rankings.
More traffic.
More direct bookings.

Still running the same site from 3+ years ago? You’re invisible.

🎥 Watch how to trigger the algorithm → https://discover.etourism.com.au/website-design-webinar-replay-7888

16/04/2025

If your site isn’t mobile-first — you’re bleeding bookings.

Google doesn’t care how your website looks on a laptop.
It ranks you based on how your site performs on a phone.

And with 68% of hospitality traffic now on mobile, your guests don’t just want mobile-friendly — they expect it.

Old-school, desktop-first websites?
They’re getting buried.

👉 Your website needs to be designed, structured, and optimised for the mobile user — or you're invisible.

16/04/2025

“Structure Follows Strategy — Not Design.”

Most websites are built backwards.
They start with colours, logos, and layouts...
But skip the thing that actually drives bookings: search intent.

Rebuilds start with keyword research.

🧭 Who’s your ideal guest?
🔍 What are they searching for?
📈 Where’s the search volume?

Then — and only then — do we build the pages.

We group search terms into clusters like: → Broadbeach accommodation
→ Broadbeach family accommodation
→ Broadbeach serviced apartments
Each with its own page. Each with targeted content.

That’s how you stop confusing Google.
That’s how you climb the rankings.
That’s how your website turns traffic into direct bookings.

16/04/2025

“We Stopped Blogging… and Lost Rankings.”

A client paused their content strategy.
Why? “We thought we’d done enough.”

Wrong move.

Google updates its algorithm constantly.
And if your site isn’t active — publishing, evolving, staying fresh — you get punished. Quietly. Brutally.

✅ No updates?
✅ No new content?
✅ No eyes from Google.

Your traffic drops. Your rankings fade. Your bookings dry up.

This isn’t optional.
You either feed Google or it forgets you exist.

🎥 Watch the full webinar replay → https://discover.etourism.com.au/website-design-webinar-replay-7888

Out celebrating 18 years of marriage at The Little Truffle.
15/04/2025

Out celebrating 18 years of marriage at The Little Truffle.

15/04/2025

Traffic Doubled. Bookings Jumped. Here’s How…

New website launched.
12 months later? Traffic went from 1,300 to 3,000/month.

This isn’t a fluke.
We didn’t just “make it look pretty” — we rebuilt it to target the right guests with the right search intent.

When you know your guest…
When your site is structured to rank…
And every click is guided toward the booking engine...

You don’t need more ads.
You need a site that does its job.

🎥 Watch the full breakdown → https://discover.etourism.com.au/website-design-webinar-replay-7888

🚀 Another property has just made the smartest move in accommodation marketing.Welcome Ballina Byron Islander Resort — th...
14/04/2025

🚀 Another property has just made the smartest move in accommodation marketing.
Welcome Ballina Byron Islander Resort — the latest to partner with us on Boost Direct, our performance-based strategy built to drive more direct bookings and reduce reliance on OTAs.

This means no guesswork, no bloated retainers — just a strategy engineered to deliver results, or we don’t get paid. We're excited to help them unlock more revenue, increase owner returns, and finally have marketing that’s accountable.

Guaranteed increase in direct bookings? Watch this space 👀


Website
ℹ️ : https://www.ballinabyronislanderresortconferencecentre.com.au/

26/02/2025

💬 Do online reviews really matter? 100%—your future guests are checking them before they book!

📊 The stats don’t lie:
✔️ 97% of hotel guests read reviews before booking
✔️ Guests read an average of 9 reviews before making a decision
✔️ 77% are more likely to book if the owner actively responds

💡 Positive reviews seal the deal, but guest trust starts with your engagement. Responding to reviews isn’t just good practice—it’s a direct booking strategy.

Want to learn how to leverage reviews for more direct bookings? Watch the full webinar now ⬇️

🔗 https://discover.etourism.com.au/reputation-replay-page

🚀 NEW WEBSITE & DIRECT BOOKING STRATEGY LIVE: KOKO BROADBEACHAnother property taking back control! Koko Broadbeach is no...
11/02/2025

🚀 NEW WEBSITE & DIRECT BOOKING STRATEGY LIVE: KOKO BROADBEACH
Another property taking back control! Koko Broadbeach is now live with a high-converting website and a performance-driven Boost Direct strategy to increase direct bookings and reduce OTA reliance.

💡 The Problem: OTAs hijack your brand, take a 15%+ cut on every booking, and leave you fighting for control.
✅ The Solution: A website designed for conversions, a content strategy that ranks, and a social media presence that drives brand-owned bookings.

As part of Morris Property Group, Koko Broadbeach now has:
🔹 A high-performance website built for direct bookings
🔹 Facebook & Instagram launched to attract and engage guests
🔹 Content marketing & SEO strategy to dominate organic search

💰 Why it matters: Every direct booking means higher returns for property owners and higher margins for you.

Is your property still giving OTAs free rein? Let’s change that. 🚀

📍 Check out the new website: https://www.koko-broadbeach.com.au/

🌞 Excited to Launch Currumbin Sands’ New Website! 🌞We’re thrilled to kick off our Boost Direct digital marketing strateg...
04/11/2024

🌞 Excited to Launch Currumbin Sands’ New Website! 🌞

We’re thrilled to kick off our Boost Direct digital marketing strategy for Currumbin Sands with the launch of their brand-new website! Designed to drive direct bookings and increase visibility, this site captures the relaxed, beachside charm of Currumbin Sands on the Gold Coast.

Here’s what we’ve achieved so far:

📸 Beautiful, professional photography that showcases the unique atmosphere of Currumbin Sands.
💬 SEO-optimised content to engage potential guests and enhance organic reach.
📈 Dedicated SEO and social media management to keep the property front and centre online.
✨ Reputation management to highlight guest experiences and foster trust.

Find out why Currumbin Sands chose eTourism for their direct digital marketing strategy and see how we’re helping them become a go-to destination on the Gold Coast!

🌟 Thrilled to Launch The Village at Burleigh’s New Website! 🌟We’re excited to kick off our Boost Direct digital marketin...
31/10/2024

🌟 Thrilled to Launch The Village at Burleigh’s New Website! 🌟

We’re excited to kick off our Boost Direct digital marketing strategy for The Village at Burleigh with the launch of their brand-new website! Designed to drive more direct bookings and increase visibility, this site reflects the charm of this perfectly located property on the Gold Coast.

Here’s what we’ve achieved together so far:

📸 Professional photography capturing the unique character and appeal of The Village.
💬 SEO-optimised content to connect with potential guests and drive organic traffic.
📈 Comprehensive SEO and social media management to keep them front and centre online.
✨ Reputation management to showcase the guest experience and build lasting trust.

Find out why The Village at Burleigh chose eTourism for their direct digital marketing strategy and see how we’re helping them become a favourite holiday destination on the Gold Coast!

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Gold Coast, QLD

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 5pm

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