TreeTrunk Digital

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14/05/2026

We worked with Synthesis Organics on a long-form brand film exploring their philosophy, values, and connection to nature.

Built around calm pacing, sound, and visual storytelling - bringing product, ritual, and atmosphere together in one piece.

13/05/2026

There's one video strategy mistake I see more than any other in small marketing teams.

And it's not choosing the wrong platform. It's not bad production quality. It's not even inconsistent posting.

It's building your entire content strategy around what you want to say, instead of what your audience needs to hear.

It looks like this: you sit down to plan content. You brainstorm things that feel relevant to you — a new service, a team update, a case study you're proud of. The calendar fills up. You film it. You post it.

And then six months later you look at the numbers and nothing is really moving.

The reason is that none of that content was designed around the audience's actual journey. It was designed around the organisation's internal priorities.

The fix is to start every content session with three questions:
- What is our audience struggling with right now?
- What belief is stopping them from taking the next step?
- What do they need to see or hear to trust us enough to act?

When every video answers one of those questions, your content has a purpose. And purposeful content performs.

Would love to know — does your team plan content from the inside out or the audience backwards? Honest answers welcome.

If you’ve ever struggled to get buy-in for video…this is why. And here’s how to fix the conversation. Save this before y...
12/05/2026

If you’ve ever struggled to get buy-in for video…this is why. And here’s how to fix the conversation. Save this before your next leadership meeting.

12/05/2026

For every marketer who has ever walked out of a leadership meeting feeling like video is a battle you can't win, this one's for you.

The reason your leadership team doesn't prioritise video usually isn't that they don't believe in it. It's that you're having two completely different conversations and neither side knows it.

You're excited about reach, engagement, and creative content. They're focused on pipeline, acquisition cost, and revenue upside. Until those two things connect, video will always feel like a "nice to have" to the people who hold the budget.

The shift is simpler than you'd think:

Instead of "we want to grow our LinkedIn presence" — try "video is how we're going to build trust with prospects before they ever speak to sales."

Instead of "we want more Instagram followers" — try "consistent video content is how we keep customers emotionally connected between campaigns."

Strategy is the bridge between what you want to create and what your leadership team needs to see. Without it, video stays in the marketing corner. With it, it becomes a business priority.

Has this been your experience? Would love to hear how others have navigated this conversation.

The teams that overthink strategy never start. The ones who simplify it - post every week. Save this and fill it in toda...
08/05/2026

The teams that overthink strategy never start. The ones who simplify it - post every week. Save this and fill it in today.

08/05/2026

Unpopular opinion: most marketing teams don't need a better video strategy. They need to actually write one down.

I speak to small teams every week who've been "working on" their video strategy for months. Meanwhile they're posting inconsistently, filming without a clear purpose, and wondering why it's not gaining traction.

Here's the truth: a strategy that fits on one page and gets used beats a 40-slide deck that sits in a folder.

Five things. One page. Done in an afternoon:

Who you're making video for
What you want them to think, feel or do
Which platforms (pick two, not five)
How often you can realistically show up
How you'll measure whether it's working

If your team doesn't have this written down, that's the only strategy conversation you need to have this week.

Does this resonate? Drop a comment. I'd love to know where you're at with your video strategy right now.

07/05/2026

A product walkthrough we made for PTP Aquacore - showing setup and how the water-based design creates instability for training.

Simple, clear, and focused on how it actually works in practice.

Most small marketing teams think it’s all or nothing with video. It’s not. The hybrid model changes everything. Save thi...
07/05/2026

Most small marketing teams think it’s all or nothing with video. It’s not. The hybrid model changes everything. Save this if you’re building your video strategy.

07/05/2026

Quick question for the marketers in here:

Are you trying to do ALL your video in-house? Or have you given up and handed it all to an agency?

Because there's a third option most teams don't consider and it's the one that actually works when you're small and under-resourced.

It's called the hybrid model. You film the everyday stuff yourselves (talking heads, behind the scenes, quick updates) and bring in external support for the content that really needs to land (campaigns, case studies, brand storytelling).

It keeps your costs predictable, your output consistent, and your team from burning out.

Happy to share how we help set this up — drop a comment or send me a message.

Hi everyone, I wanted to share something I’m doing over the next 45 days.I run a video content agency working, and one t...
06/05/2026

Hi everyone, I wanted to share something I’m doing over the next 45 days.

I run a video content agency working, and one thing I keep seeing is the same problem showing up over and over: small marketing teams who want to do video properly but don't have the budget for a full agency or the capacity to do it all themselves.

There's a smarter way to approach it and I'm going to be sharing it all here — practical frameworks, real examples, honest takes on where teams go wrong and how to fix it.

Starting this week I'll be posting regularly across Facebook, Instagram and LinkedIn.

If you know a marketer or comms person who's struggling with video, feel free to tag them or share this.

Really looking forward to the conversations this starts. See you in the feed.

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