SoundCartel

🎤🎧 SoundCartel is a full-service audio content and podcast production agency SoundCartel is Australia's leading producer of audio content for businesses.

We produce high quality podcasts, audio magazines, audiobooks and other audio-related communications for some of Australia's largest brands. Our team of journalists, writers, producers and editors are highly experienced and bring knowledge, expertise, enthusiasm and polish to every production. Since 1984, we have produced the highly recognised Business Essentials monthly audio magazine which offer

s regular updates on all the essentials of business life. We produce the Chartered Accountants Business in Focus audio series for Chartered Accountants Australia & New Zealand. We also produce Chartered Accountants Tax in Focus, which provides subscribers with a cost-effective and flexible means of keeping staff and business up to date with the latest developments in taxation. From our recording studio, we also provide video production services to help business communicate their message.

12/12/2025

Sound has the power to move us, sometimes more than words alone ever could.

In this video, Nicole shares how music shapes emotion in a way nothing else can.

When you combine the right music with strong storytelling and thoughtful sound design, you create something deeper: an immersive, emotive, and memorable listening experience that stays with your audience long after the episode ends.

If you're looking for more guidance on choosing and using music effectively in your podcast, our newest blog post breaks it all down: “How to Choose the Right Music for Your Podcast.”

Read it for practical tips, clear strategies, and examples you can apply right away.

Your sound should do more than fill space; it should elevate the story.

08/12/2025

Brands often obsess over sound design, talent, or recording quality but overlook one of the most powerful tools for engagement: the call to action.

Andrew Davies (Asia Pacific Broadcasting Union; formerly ABC Audio Studios & Radio National) shared a timeless truth with Nick Schildberger and Nicole Goodman on Podcasting Essentials:

“If you want your audience to do something, don’t make them go through four steps to do it.”

Brands only get one clear moment per episode to inspire action. And the best-performing shows honour what Andrew calls the one-shot rule: one CTA, delivered clearly, simply, and with purpose.

Your CTA isn’t a throwaway line. It’s how you turn listeners into participants, advocates, and customers.

At SoundCartel, we work with organisations across Australia to create podcasts that cut through the noise—shows built on sharp storytelling, deliberate audience strategy, and the kind of structure that keeps listeners coming back (and taking action).

If you’re a brand or thought leader ready to build something meaningful and measurable, we’d love to help you shape your next podcast.

05/12/2025

We get so many questions about podcast music, and it seems to be where a lot of people get stuck. Do you pick something upbeat? Minimal? Corporate? Emotional? And where do you even find music that’s safe to use?

We put together a simple, practical guide that breaks it all down: how to choose the right track, where to find it, and how to use music throughout your show so it actually helps your storytelling instead of getting in the way.

If music is one of the things holding your podcast back, this will make your life a lot easier.

Read the full post here: https://soundcartel.com.au/blog/podcast-music/

01/12/2025

“Branded podcast” doesn’t have to be a dirty phrase.

Some people hear it and imagine a corporate machine crushing indie creativity… but that’s not the full story.

The truth?

When brands create original, entertaining, audience-first content, everybody wins.

At SoundCartel, we tell brands to stop thinking “branded podcast” and start thinking “original podcast.”

Because when you build something unexpected, creative, and genuinely valuable, you attract more than just your existing audience…You build a real audience.

Do that, and you’ll stand out.

You’ll grow faster.

And listeners will actually thank you for it.

Ready to create something original? Let’s talk!

28/11/2025

As the year winds down, it’s time to stop putting your podcast idea on hold.

If you’ve been sitting on a message, a story, or expertise worth sharing… this is your sign.

2025 is going to reward the voices who show up consistently — the experts who build trust, teach generously, and create a platform that positions them as the go-to in their industry.

Podcasting is one of the strongest authority-building mediums you can invest in.

And you don’t need a studio, a script, or endless free time. You just need the right team.

At SoundCartel, we help thought leaders and brands turn ideas into strategic, high-quality podcasts that elevate their visibility, credibility, and reach. If you’re ready to finally bring your show to life, or level up the one you already have, we’d love to help you get started.

Let’s talk: https://soundcartel.com.au/book-a-free-strategy-call/

Your future listeners are already waiting.

23/11/2025

Blogging is quick. It’s useful. It’s SEO-friendly.

But when it comes to impact, connection, and brand visibility, podcasting wins.

In 2025, Australian listeners are consuming more podcast content than ever, and brands are taking notice. Podcasts allow you to share long-form stories, build real intimacy, improve communication skills, and create evergreen content that can be repurposed across your entire marketing ecosystem.

And interestingly? We’re seeing many businesses shift from webinars to podcasts because engagement and listener follow-through are dramatically higher.

If you want to cut through, build authority, and stay relevant in the modern content landscape, podcasting isn’t just an option; it’s your competitive advantage.

21/11/2025

New on the SoundCartel blog: Why podcasting has become one of the most powerful drivers of business growth today.

If you’ve ever wondered why some brands seem to attract opportunities effortlessly while others struggle to get noticed… the answer often lies in how they communicate.

In this article, we break down the strategic role podcasting now plays in authority-building, content expansion, internal communication, and long-term business development.

If you’re exploring how audio can elevate your brand, team, or thought leadership, this one’s worth a read.

👉 Read the full blog here: https://soundcartel.com.au/blog/podcasting-to-drive-business-growth/

16/11/2025

Many podcasters skip the hefty cost of a professional studio and turn their home office, spare room, or even a cosy closet into a recording space.

But the challenge? Most of these spaces aren’t built to manage reverb, echoes, and outside noise.

Unfortunately, sound loves to bounce off hard surfaces like tiles, glass, or wooden floors.

To keep your audio clean, record in smaller rooms filled with soft furnishings. Add rugs, curtains, cushions, or anything that helps absorb sound. And if you want to go a step further, pick up soundproofing panels or a mic isolation shield.

If DIY soundproofing isn’t your thing, you can always come into our SoundCartel studio.

It’s equipped with broadcast-quality mics, acoustic treatment, and all the gear you need for a professional-sounding podcast, without the setup headaches.

Whether you record at home or in the studio, we’ll make sure your audio sounds crisp, clear, and ready to impress your audience.

14/11/2025

For major brands investing in podcasting, the format you choose can make or break your impact. While interviews are a safe bet, they rarely deliver the deep connection today’s audiences crave.

That’s why leading brands are embracing storytelling. Narrative podcasts go beyond conversation; they immerse listeners in your brand’s world, transforming values and messages into experiences that stick.

We’ve seen global companies use story-driven series to move beyond awareness and into influence — turning passive listeners into advocates.

If your brand’s podcast sounds good but isn’t moving people, it’s time to tell a story worth remembering.

Learn more about why storytelling is the smartest move for branded podcasts: https://soundcartel.com.au/podcasting-for-brands/

Address

106, 12 Cato Street
Hawthorn East, VIC
3123

Telephone

+61398828333

Website

https://soundcartel.com.au/

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Our Story

SoundCartel is a leading full-service audio content and podcast agency.

Based in Melbourne, we have more than 35 years’ experience bringing stories to life with the power of audio.

We produce, deliver and measure the very best audio and podcast content, quickly and professionally, working closely with our clients throughout the process.

At a time when words couldn’t matter more, SoundCartel is the agency for an audio-first world.