Wakeford Digital

22/11/2025

All the moves 💃 Shame about the result, but good to be back behind the lens for Hobart Hurricanes today as the women continue the awesome start their 2025 campaign!

05/11/2025

From an average of page 5 in Google search to page 1... how good 📈

The SEO landscape is changing with the continued emergence of AI, however the fundamentals still remain the same; so it's pleasing to see results like this for one of our local clients.

The graph shows the average search position of their website for tracked keywords going from 42 (think page 5 and beyond) to an average of 4 - which is tucked nicely onto page one.

The result? From 0 visits a month to over 40 and climbing.

It's a great time to think about digital strategies that can help your business as 2026 approaches - happy Thursday!

21/10/2025

That's a wrap to (close to) a week on Hamilton Island, capturing the Finsure Inspire Summit for 2025 🏝️

Fantastic group of attendees who had an action packed itinerary of speakers, street parties, boat trips and stunning dinners.

With a bit of video editing to get out the door, looking forward to sinking the teeth into this one for the participants to look back on their few days in a stunning part of Australia.

(Special thanks as always to Sonya, Jules and the FCM team for the opportunity and always great to team up with Ben on another project!)

03/10/2025

Just an overhead view of Hobart for your Friday - a complete 360 degrees!

30/09/2025

Mindblowingly cool 😎 Sora 2 recently announced and… well watch the video and see.

18/09/2025

Chatting with a few photography clients lately and it had us searching for some photographer website inspo 💡

Here's some of our favourites, with a very simple colour palette coming through and letting the images do the talking.

It can be really easy to overlook words on these more visual website - architecture, photography, videography - for bigger visuals, which is important; but SEO and getting found via search are also important considerations to think about.

--

(Sources: 1. https://sites.google.com/view/free-wordpress-templates/?website-template-website, 2. https://au.pinterest.com/andreavernitsky, 3. https://medium.com//how-i-built-a-photography-website-in-one-evening-no-tech-headaches-just-results-fc5f04265d88)

17/09/2025

New drone days are always exciting, with DJI releasing the Mini 5 Pro today.

Was only speaking with a colleague last week about how it's tricky to travel with a drone for work, so the Mini 5 Pro looks a great option for videographers out there.

DJI Mini 5 Pro features a 1-inch CMOS camera, nightscape omnidirectional obstacle sensing, a gimbal with 225° of flexible rotation, and upgraded ActiveTrack ...

07/09/2025

Did you know that AI-generated overviews now show up in about 12.8% of all searches? 🤓 You've no doubt seen Google's AI overview appear more and more when you search... but what does this mean for Hobart business?

Ultimately, the change is reshaping how locals find businesses, making it essential for small enterprises to adapt.

Our latest blog post explores the strategies you need to optimise your website for AI search - covering strategies like how to establish topical authority, address common questions, and keep your content relatable and local.

Is your business ready for the AI revolution?

Sep 02, 2025 - Google’s AI Overviews are rewriting the rules. This guide shows small businesses in Hobart how to stay visible with smart, practical SEO that works for both people and AI.

29/08/2025

On most marketing forum at the moment, allllll the rage is AI overviews and how to rank for these 🤓 so we wanted to break it down a little to help Hobart business owners get their head around this new concept...

To start, you're likely asking "What even is an AI Overview?"

You may have noticed in Google searches recently that an AI overview appears first, above any map pack and organic search results.

Why does this matter?

Each of these results contain a link - and it's no surprise that the higher your website, or link, appears in a search result; the more clicks and visits you get.

As such, appearing in these AI overviews is an important new focus for local businesses looking to drive traffic specifically through search engines.

The question is, how do you rank better for AI Overviews?

We're working on a longer content piece for this, however in the mean time, the team at AHREF's recently put together a bit of a list including:

- Content freshness
- Content relevance
- How well you align your content with user search intent
- Strong brand authority + trust
- Having mentions on external platforms (Reddit, YouTube, forums, review platforms, Google maps) because users use them to validate info from AI overviews

In short, having regularly updated content is important and relevance generally means being specific. Mentions is also an interesting one and seemingly where a lot of the focus in the marketing world is going.

Ultimately, there's no definitive way to optimise for AI... yet. But from our client work, covering off on all bases definitely helps earn some winners.

Need some help with SEO for your business website? Feel free to reach out via a DM or our website - always happy to help.

Happy Saturday ✌️

21/08/2025

Who in the world is 'Jason'? 🥸 Why are we talking about him so much this morning?

Instead of Jason, this quick Friday tutorial runs through how you can use JSON in ChatGPT to generate your own icons and illustrations in any style you like.

Just give it a precedence image, generate the JSON code, edit as need and bam - you've got an output that matches the same style, lighting, look and feel.

20/08/2025

Through a considered website setup, Davies Urology ranks position 1 organically for search results for 'urologist hobart' 📈

It's been great to work with Nick on some more recent updates including the Urolift and Robotic Surgery services that's offered by the clinic.

https://www.daviesurology.com.au/