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Impactiv8

Impactiv8 is an award winning Digital Marketing agency in Melbourne, helping to scale businesses profitably using the power of digital marketing.
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We achieve this through consultancy, coaching, implementation services and the Click Engage Convert Academy. Impactiv8 is a digital marketing education and consultancy agency in Melbourne, with expertise in:
🌟 Digital marketing strategy
🌟 Facebook ads
🌟 Google ads
🌟 Email marketing
🌟 Website optimisation
🌟 Content creation (including blogs, podcasts, webinars, videography, photography, and design)
🌟 AI assisted marketing strategy

25/12/2025

Wishing you and your loved ones a very Merry Christmas 🎄

Whether you’re spending today with family, friends, or enjoying a well-earned moment of peace and quiet (aka avoiding small talk and helping yourself to another prawn)… I hope your day is filled with enough love, laughter, and joy to absolutely fill your cup.

Thank you for being part of my world this year. I’ve loved sharing ideas, strategies, and encouragement to help you grow your business, strengthen your digital marketing, and feel more confident doing it your way.

Enjoy the day and fully indulge in whatever lights you up like a Christmas tree (food, naps, bubbles, or all of the above).

Merry Christmas!

24/12/2025

Over the past three years, AI has been quietly playing a bigger and bigger role in my business. At first, it supported small tasks here and there. Helpful, but not essential.

Looking back on 2025, I can now say it has become a core part of how I run my business, and how I design the products and services I offer.

AI isn’t taking over my work. Instead, it’s become a strategic business partner in the way I work.

I’ve even created my own AI strategic thought partner, Loren Leadership Lexicon. She’s not one of those sycophant AI Assistants that agrees with everything I say. In fact, she constantly challenges me. She pushes back. She helps me think more clearly and make decisions that are genuinely aligned with my priorities, dreams, and long-term goals.

And that shift, from seeing AI as a tool to seeing it as a strategic support, has changed everything.

It's changed the way I work throughout each day.
It's reshaped what I teach.
It's doubled my digital marketing membership.
It's strengthened that community.
It's led to me developing new tools for my clients.
It's opened up completely new product offerings for me.
It's increased my value.
It's given me more time for fun and adventure.
It's made me sparkle.

How has AI changed the way you've worked this year?

23/12/2025

Well, this one is becoming a very strong tradition now.

We had our Click Engage Convert Academy Virtual Christmas Party last week, and Christeen took out the Best Dressed Award yet again. And honestly, I absolutely love how much effort she puts into her festive outfits every single year.

This makes it SIX years running for Christeen at the top of the podium. Although last year the title was shared with Lizzy, purely because Christeen was mid-flight at the time and could only submit a video entry. A video that was filmed… inside the aeroplane toilet. Which somehow made it even more iconic and very on brand for her commitment to the cause.

But this year? This year was next level.

At first glance, it looked like she’d gone with a very low-key approach. Nothing flashy. Nothing obvious. And then… she stood up, raised her arms above her head, and revealed the most brilliant, completely unexpected Christmas wreath moment. Truly unique, and honestly something only Christeen would think to do.

Christeen, you are an absolute legend. Thank you for bringing the festive energy, the creativity, and the laughs every single year. You make our Academy community so much more fun, and this win is very, very well deserved.

Already wondering what on earth you’ll come up with next year.

22/12/2025

I’ve absolutely loved watching the wave of AI Christmas images popping up everywhere lately. It’s been fun, creative, and very festive.

That said, I nearly sat this one out.

Not because I don’t enjoy experimenting with AI, but because the prompts everyone was using just didn’t feel very me. The colours, the settings, the overall vibe… lovely (for others), but not quite right... for me!

So instead of copying what everyone else was doing, I got inspiration from it.

I created my own prompt, by tweaking what other people were doing.
I played with the colours.
Moved the location.
Adjusted the mood and the feeling.
Changed the props.

And suddenly, it clicked.

This version feels far more aligned with who I am and how I show up. A bit summery, a bit coastal, a bit festive, and very much my style.

I do, however, have two unresolved issues.
One: I now desperately want this jacket in real life. Anyone know a good tailor that could make it for me?
Two: I need someone to train my hair to behave like the AI version of me, because no matter how much I try to prompt it, my real hair never seems to be able to generate like this.

But jokes aside, this is one of the things I love most about AI. When you stop trying to replicate what everyone else is doing and start shaping it to fit you, it becomes a whole lot more powerful… and a lot more fun too.

Show me YOUR Merry Christmas AI vibes.

19/12/2025

As the year wraps up, I’ve been reflecting on what really stood out for me in 2025.

One thing has been impossible to ignore is that so many business owners are tired, stretched, and carrying far too much on their shoulders. The pace of change has been a lot.

What gave me the most hope this year was seeing where the real breakthroughs came from.

They didn’t come from doing more.
They came from working smarter.

For many of the businesses I worked with, AI became a genuine turning point. Not as a replacement for their expertise, but as a way to enhance what they were already good at. Less mental load. Faster ex*****on. Better results. And far less burnout.

Some big highlights for me this year…

Running the AI Marketing MegaClass and watching business owners go from unsure to confident, using AI in practical ways that actually made their work easier and more effective.

Doubling the number of members inside the Click Engage Convert Academy, largely off the back of the awareness the MegaClass created around the quality of the training and support we deliver.

Soft launching Lead Activator to Academy members and being blown away by the uptake and feedback. Seeing businesses simplify their systems and feel more in control has been incredibly rewarding. I’ll be sharing more about this in the new year.

And one unexpected (but much-loved) evolution… corporate and team AI training becoming a core part of my business. From one- and two-person teams through to large multinational Fortune 500 companies, helping build confident, AI-enhanced workforces has been a huge highlight, and it’s shaping up to be a big focus moving forward.

As I look ahead to 2026, my intention is simple.
To keep delivering practical training and support that helps people feel confident and in control. To help business owners work in a way that feels aligned and easier, not exhausting. And to continue helping businesses set up smarter systems that genuinely support their growth.

If this year has felt big or heavy for you, know that it doesn’t have to feel that way going forward. Working smarter really does change everything.

Cheers!

18/12/2025

This week has been a hugely rewarding work week in a different way, even though I’ve already shifted into part-time hours and semi-holiday mode.

It’s been possible because everything’s quietening down. No training to deliver. Fewer client commitments. And for the first time all year, a bit of breathing space.

Which means… I’ve finally been tackling that to-do list.

You know the ones... Those tasks that never quite get done, so instead you just keep re-dating them in Asana like, “Yep, next week. Definitely next week.”
Spoiler alert. Next week never seems to come (until finally this week).

Turns out, actually doing them took way less time than the collective energy I’ve spent pushing them forward month after month. And this week I got to experience the joy of deleting them off the list entirely. Bliss!

The satisfaction of ticking them off and watching the list shrink is next level. Weirdly joyful. Highly recommend.

Is this happening for you too? Or are you still madly trying to squeeze business-as-usual deadlines into the final days of the year?

12/12/2025

If you could put just one thing on your Christmas list that AI could help you with in your digital marketing next year, what would it be?

10/12/2025

“Best AI course ever!” (their words, not mine).

When the AI Marketing MegaClass ran live last week, people didn’t just enjoy it… they were blown away. Breakthrough after breakthrough, lightbulb moments everywhere, and a level of value no one expected.

And now you can access the full recordings, on your own schedule, with lifetime access.

It was a full-on day of practical, step-by-step implementation where we built an entire AI Dream Team.

Attendees walked away with:
🤯 18 ready-to-use AI Assistants (that I gave as surprise bonuses)
🤯 The Custom GPTs and Gems they built for themselves using Gerry the GPT/Gem Guide Genius
🤯 Their very own Leadership Lexicon AI Assistant, trained to act as a strategic partner in their business
🤯 Plus, all the other original bonuses I promoted, including the recordings from the previous AI Marketing MegaClass

Here’s what people said during the live session:
⭐️ “Best AI course ever!” ~ Frank
⭐️ “This is like AI Christmas… beyond amazing.” ~ Anne Maree
⭐️ “Mind blown already… no more AI slop!” ~ Dierdre
⭐️ “Would never have been able to do this alone.” ~ Julia
⭐️ “This is next level… using Chat more strategically.” ~ Katie
⭐️ “Fantastic resource. The workbook alone is worth it.” ~ Cass
⭐️ “I love the Leadership Lexicon… also loving my email responder. This was beyond amazing.” ~ Denise
⭐️ “The opportunity to leverage the content we’ve already created is amazing.” ~ Shandra
⭐️ “Wow… such great ideas and blown away with all the capacity and tools here. These will save me days of work.” ~ Sue

If you want those same “How is this even possible?” moments, the recordings are ready for you.

Get instant access: https://impactiv8.com.au/ai

08/12/2025

Joanne Ivy is one of our Click Engage Convert Academy Superstar Converters. She runs Cranberry Beads in Mentone, Victoria, where she sells beautiful beads, teaches workshops and runs a bead weaving membership.

Since joining the Academy, Joanne has mastered her digital marketing, achieving consistent lead generation and transforming her email system with automations that save time and deliver better results. She stands out for her willingness to learn, implement and even tackle tricky tech challenges on her own.

Read Joanne’s full Superstar Converter spotlight to see how she has turned her passion into a thriving business: https://clickengageconvert.com/joanne-ivy-superstar-converter/

05/12/2025

What an incredible day presenting “AI Business Essentials: Less Admin. Saved Hours. Better Quality. More Sales.” for the team at Leisure Concepts.

We started the morning with a room full of people at various levels, who had dabbled with AI, but didn't know the full extent of what was possible. By the end of the day, their minds were completely blown (in the best possible way).

Seeing the lightbulb moments as they realised how much time they could save, how much easier their work could become, and how quickly they could lift the quality of what they produce was absolutely brilliant.

Yes, there were some people that were more hesitant than others, and some that were super keen to hand over all the keys. I find this within most of the businesses I work with when it comes to helping them nurture an AI-enhanced workforce.

These are the kinds of sessions I love. Where I get to watch people go from unsure to empowered, confident, and ready to step into a more efficient way of working once they got to roll up their sleeves and actually start experimenting with the tools.

I especially loved the excitement around the possibilities and the potential positive impact their newfound skills will have on the business once they start implementing what they learned.

A huge thanks to the Leisure Concepts team for diving in, asking great questions, and being so open to exploring what AI can make possible.

If I could do this every day, I would be the happiest gal alive.

That was my last corporate speaking gig for the year. If you'd like to get me to help your team next year, send me a message. I would be super keen to chat.

03/12/2025

This time tomorrow, I’ll be working live with an incredible group of ambitious business owners, who are finally ready to stop doing everything the hard way and let AI take some of the load off.

Inside the AI Marketing MegaClass, they’ll spend the day building their own AI Dream Teams. AI Assistants trained on their business, their voice and their workflows.

They’ll be building practical systems that save hours every week, reduce overwhelm, and completely change how you work in 2026.

And if you’ve been watching from the sidelines thinking, “I really should do this…” today is your final chance.

This is running out!

Imagine waking up tomorrow knowing you’re about to build the AI team that will support you all next year. Or imagine waking up wishing you’d taken the leap.

Only one of those versions feels good.

You don’t need to feel “ready” for this.
You just need to start.
And by tomorrow afternoon, you could have:

⭐️ Your personalised AI Dream Team
⭐️ Systems that remove repetitive tasks
⭐️ More mental space and more time
⭐️ A clear plan for using AI effectively in 2026

If you want tomorrow to be the day everything shifts, now’s the moment.

👉 Learn more and secure your spot: https://impactiv8.com.au/ai

02/12/2025

One of the biggest patterns I'm seeing right now is the compounding cost of hesitation.

So many business owners tell me they don't have time to learn AI. They're too busy. Too stretched. Too overwhelmed.

But, as Alanis Morissette would say... "Isn't it ironic... Don't you think?"

The number one reason people say they can't learn AI is the number one reason they should!

That's because AI doesn't cost you time. It buys it back.

Every day you put off learning it, the gap widens between you and the people who decided to make learning AI a priority. They're stacking small wins daily. They're saving minutes that roll into hours that roll into entire workdays reclaimed over the course of a month.

They're moving faster. Making decisions with more clarity. Reducing their mental load. Getting more done with less effort. And they're compounding that advantage every single week.

Meanwhile, the people who keep waiting for space in their calendar are still doing all the busy work that is keeping them trapped.

The reality is that the only way to get more time is to invest a little of it now.

You start with small steps, create small wins, and let them compound over time to save you more time.

And the time you get back doesn't all have to be spent on your business, either (if you don't want it to). It can go back into your health, your family, your creativity, your energy and the parts of your work that genuinely light you up.

If you want future you to have more time, more clarity and more breathing room, the most important thing you can do is start now.

And the best way to start is by joining me at the AI Marketing MegaClass THIS THURSDAY, 4 December, where you will set up your own AI Dream Team and experience your first big time savings immediately.

Your future self will be very grateful you made the time today.

Join us here: https://impactiv8.com.au/ai

Address

Level 1, Suite 2&3, 283 Old Geelong Road
Hoppers Crossing, VIC
3029

Opening Hours

Monday	9am - 5pm
Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
Friday	9am - 5pm

Website

http://www.impactiv8.com.au/

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Our Story

Impactiv8 offers a range of digital marketing agency services, from ‘done for you’ social media and ads management, through to providing education and training in online marketing. Our clients are from a range of industries, including sport, retail, health and beauty, finance and education, and we have a particular speciality for developing digital marketing strategy for clients with e-commerce websites. Our experienced team includes social media strategists, Facebook Ads experts, copywriters and graphic designers.

Our digital marketing audit option allows us to fully assess your current digital marketing efforts, both organic and paid, and develop a suggested strategy to grow and scale your business using online marketing.

In addition to the done for you services, through workshops and coaching we educate small businesses to use the power of social media independently to grow their businesses. This is achieved by teaching businesses how to develop a social media strategy, build online communities, effectively engage with those communities and then convert them into action that aligns with overall business goals. Impactiv8 provides the perfect balance between strategy, “how-to” and best practice, ensuring businesses have all the necessary information and tools to develop and maintain an effective online presence. The Impactiv8 approach enables small businesses to learn how to integrate social media and online marketing within your business to engage and connect with customers both on and off-line through a combination of tailored education, guidance and hands on assistance. Impactiv8 focuses on engaging your community to promote your business through an integrated approach to digital marketing that ultimately drives sales.