Fiona Latham-Cannon Digital Business Advisor

17/12/2025

Thanks for your very kind words Emma. You’re the real star!

If you’d like to reach out for a meeting with Fiona, just scan the QR code or use the link above and you’ll be able to connect with her and access subsidised government support in the Digital Solutions Program, which is heavily funded by the Australian Federal Government.

https://bit.ly/FionaDB (the link is also in the bio)

17/12/2025

For the Love of Jindabyne 2026 Snow Gums Calendar is now available at Cooma Visitors Centre. Open 9am-3pm

15/12/2025

How’s your business’s digital performance measuring up? It might be time for a quick check in to stay on track! ⭐

🔗 Click link in bio to book a Digital Business Health with me in the heavily subsidised Digital Solutions program provided by .gov.au and

11/12/2025

This message was so wonderful to receive, and I’m really glad to hear the session was helpful and practical for this client. It’s great to know our digital solutions support is making a positive difference. Thank you so much for sharing such thoughtful feedback, it honestly means a lot and is truly appreciated.
If you’d like to reach out for a meeting with Fiona, just scan the QR code or use the link above and you’ll be able to connect with her and access subsidised government support in the Digital Solutions Program, which is heavily funded by the Australian Federal Government.

https://bit.ly/FionaDB (the link is also in the bio)

11/12/2025

10/12/2025

A guided, step-by-step approach that helps you cut through the overwhelm and move forward with clarity and confidence.
👉 Want to learn more? Visit: https://enterpriseplus.org.au/support-for-small-business/

10/12/2025

What is The Clarity Method?
A practical, structured approach designed to give small business owners the clarity and direction they need to move forward with confidence.

Built on decades of experience and more than 50,000 advisory sessions, The Clarity Method helps you:

1. Understand where your business stands
2. Identify strengths, gaps, and opportunities
3. Gain clarity on your next steps
Whether you’re starting out, stuck, or ready to grow, The Clarity Method gives you a clear pathway.

👉 Want to learn more? Speak with a business advisor today. https://enterpriseplus.org.au/business-support/business-advisors/

10/12/2025

Introducing The Clarity Method, a clear, structured approach to supporting small businesses.

Built on decades of experience and more than 50,000 advisory sessions, The Clarity Method helps business owners:
1. Understand where their business stands
2. Identify strengths, gaps, and opportunities
3. Gain clarity and direction
4. Take confident, practical steps forward

👉 Learn more: https://enterpriseplus.org.au/support-for-small-business/

03/12/2025

Small business owners - Do you want affordable digital support before the year ends?
I’m proud to be supporting small businesses in NSW and the ACT again through the Digital Solutions Program with Realise Business.

Round 2 - 'All Access'
Join before 31 December to receive:
4 hours of personalised digital advice with me
A tailored digital roadmap
Unlimited workshops, webinars and online learning
All for $45 + GST, with delivery available until 31 March.

FYI
🌟 Round 3 starts from 31 Jan
[* It's Still Under Tender, Provider Not Yet Allocated *]
Round 3 will offer 5 hours of support for $100 + GST, with free support for businesses demonstrating financial hardship.

If you want the lowest cost and early access to support - Round 2 is the round to secure.

👉 Register now: https://bit.ly/FionaDB
Be sure to choose "All Access" and make your first meeting date/time soon!

26/11/2025

Gen Z Is Reshaping Media Consumption

Australian Gen Zers (16–28) spend more time with digital entertainment than any other generation, logging over 41 hours each week. They’re shifting the landscape by prioritising media that they can create, remix and share themselves. User-generated content (UGC) now outperforms traditional movies and TV for most of them.

Subscriptions: High Uptake, Low Loyalty

Households now hold an average of 3.7 subscriptions, up from 3.3 last year.
Gen Z leads this trend, spending about $101 per month and mostly paying for services themselves.
But they’re not loyal: 51 per cent have cancelled a service in the last six months.

What keeps them subscribed differs by generation:

* Gen Z + Millennials: Early access to new releases and first-run films
* Gen X + Boomers: Discounts and value-driven offers

For Gen Z, control and immediacy matter most.

Social Media Is Changing, Not Shrinking

Gen Z’s social media time has dipped slightly overall, but not across all formats.
Short-form UGC is booming: 59 per cent watch more of it than they did six months ago, and 61 per cent spend more time on UGC than streaming services.

Authenticity and relatability drive engagement. Gen Z interacts with content from their friends and creators more than from brands or traditional publishers.

Advertising Influence Has Shifted

Social media ads have far more impact on Gen Z:

* 75 per cent say they’re influenced by social ads
* Only 13 per cent say the same for TV ads

Ads must feel culturally native, creator-led and story-driven to resonate.

Audio Continues to Grow

Gen Z spends more than 12 hours a week on audio content:

* 8 hours on music
* 2 hours on podcasts

Their multitasking habits support this trend, with 69 per cent consuming media while doing other activities.

What It Means for the Industry

Gen Z doesn’t just consume media ~ they co-create it. Their preferences drive algorithmic trends and shape creators’ output, forming a loop of influence that redefines success in entertainment.

To stay relevant, brands and platforms must:

* Shift from broadcasting to collaborating
* Prioritise interactive and personalised experiences
* Create ads that feel like storytelling, not interruptions

Bottom Line

Gen Z isn’t just influencing the future of media ~ they are the future. Understanding their behaviours is essential for any brand wanting to stay competitive in the evolving entertainment ecosystem.

Source: A Deloitte report reveals the scale of the digital media shift. Gen Zers spend more than 41 hours a week consuming digital entertainment and 61 per cent say they watch more user-generated content than traditional movies or TV shows.
Peter Corbett and Thom Greving
https://www.theaustralian.com.au/business/tech-journal/gen-z-is-dictating-medias-future-heres-what-you-need-to-know/news-story/1d1d25efe5bb58da2019c85be75d335f

26/11/2025

I’m currently taking on new clients through the Digital Business Solutions program with Realise Business, and I’d love to support your business goals. My availability is currently open, and I’m welcoming enquiries.

Urgency Incentive:
Book before 31/12/25 to secure the $45 + GST rate, with sessions able to be taken any time up until 31/3/26.
New year sign~ons will move to a higher rate in line with ASBAS Round 3 program specifications.

My areas of expertise include:
~ Social media marketing & management
~ Digital presence, websites & SEO
~ Branding & customer~centric strategy
~ Google for Business & Google Workspace
~ Canva design & brand kits
~ Grant platforms, research & grant writing
~ IT systems, spreadsheets & communications
~ Gen AI for business
~ Meta Business Suite & Ads Manager
~ Retail, sales & online customer service
~ Business and marketing planning

If you’d like tailored, practical guidance for your business, I’d be happy to support you.
Learn more or book here: Fiona Latham~Cannon ~ https://bit.ly/FionaDB

Strengthen your business potential with Digital Solutions' government-backed program. Get expert-led guidance on digital business. Apply now and take your business online!

23/11/2025

We are looking forward to seeing everyone at the Xmas lights this year.
Opening night is Friday 28, November.
Share to your friends and follow my page.