
24/09/2025
David Kaity - Property Selling Consultant will join me on the show In Good Company with Lisa Evans 89 7FM Perth.
We will be chatting about Decoding real estate agent marketing spin
Spring has sprung, and in the property market it’s traditionally the most active season, as buyers and sellers emerge from their winter hibernation.
For sellers, choosing an agent often comes down to who’s most visible on billboards, bus shelters, and for sale signs in their local area.
Agent ads will often claim they’re an area’s top-selling agent, but should you choose an agent to sell your property based on that claim to fame?
Not in my view. Industry awards reward agents with the highest number of sales and not the highest sale prices, and those agents usually prioritise quicker turnover rather than achieving the highest sale prices.
Engaging an award-winning top-selling agent is no guarantee you’ll get the best possible price for your property; in fact, the opposite may be true.
So, what criteria should you use when choosing an agent to sell your home?