Ithaka Media

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Ithaka Media helps IT and Cyber focused firms communicate their brand story to rapidly gain the trust of prospects and attract skilled talent, through the power of film and video.

23/05/2025

Ever wondered how video can be used for capital raising?

Spreadsheets alone don’t spark belief—stories do. In under two minutes, the right video can carry your vision, build trust, and make investors feel what the numbers alone can’t.

22/04/2025

Before you hit record, ask yourself—who are you really speaking to?

The answer could be the difference between just another video… and one that truly connects.

17/04/2025

People think they buy with logic—but it starts and ends with emotion.

The brands that make you feel something? They’re the ones we remember.

16/04/2024

Something grand is brewing at the moment.

Over the weekend we were shooting one of the big pillars of Claratti's Video Strategy, soon to be released.

Here are some behind the scenes from the shoot from Nathan Mullally.

Big thanks to Paul for being our actor and to the Spacecubed team for using the boardroom for the shoot.

23/02/2024

What does video have to do with your sales?

In today's digital landscape, film and video have become influential tools throughout the buying process, driving increased sales. At each stage of the customer journey, video's impact is undeniable. Let's explore how:

Top of Funnel: Lead Generation - There is so much noise out there in the digital landscape that the challenge has no become how you can stand out amongst so much content out there.

By emotionally engaging prospects, it draws them into the top of the funnel, setting the stage for increased sales.

Further Down the Funnel: Conversion Magic!

As prospects progress, video becomes even more powerful. Using video on landing pages and websites can skyrocket conversion rates by up to 80%. This pivotal point in the customer journey can lead to phenomenal sales growth that can't be understated.

Humanising a process that can seem so robotic can transform the way that your clients are interacting with your business.

Think how you might be able to elevate that process for your company.

21/02/2024

Collaboration.

The world of film is the ultimate environment to experience the value of teamwork and collaboration.

In this clip, Josh Horneman explores his experience as the producer on a recent film "It Only Takes a Night".

Ever felt the impact of teamwork? Share your thoughts below!

👉Welcome to our latest episode of the Odyssey Podcast and first for Season 4!This Episode we interview Josh Horneman fro...
21/02/2024

👉Welcome to our latest episode of the Odyssey Podcast and first for Season 4!

This Episode we interview Josh Horneman from A Touch of Madness Studios.

Josh is a co-founder of three companies; A Touch of Madness Studios, Illumium, and VentureCast. He always finds himself to listen more than speaking, which explains why he is also a business and professional coach, an addition to being a film producer.

He has been a strong believer in the value of effective communication and focuses on always creating content and stories that the audience feels compelled to share.

In this episode we discuss his experience as an independent filmmaker diving into his recently produced film called 'It Only Takes A Night'.

You can listen to our podcast on your favourite platforms:

Apple/iTunes: https://podcasts.apple.com/…/the-odyssey-podca…/id1468719553
Spotify: https://open.spotify.com/show/2HckvrXqsN8CwAn9qfzxJ3
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly90aGVvZHlzc2V5cG9kY2FzdC5saWJzeW4uY29tL3Jzcw
YouTube: https://youtu.be/2-vieZhymso

You can find out more about Josh through the links below:
linkedin.com/in/joshhorneman
https://www.joshhorneman.com
https://themadness.studio

07/12/2023

What makes you different?

If you've never actually been directly asked this question, your client is still none the less probably thinking it.

In a competitive marketplace, standing out is vital.

I have been through the sites and profiles of literally hundreds of companies both in the realm of Cyber Security and IT, and although it might be obvious to some what makes another company different, to the onlooker (and more importantly your client) this might not be so apparent.

That's where story telling comes in.

Story is what sets an brand a part, even when there service offering is practically identical, and it's this feature we focus on with any video strategy that we employ when we work with our clients.

Comment below if you'd like to learn more.

04/12/2023

Safety.

It is more than a feature – it's a fundamental human desire.

Transforming this need into an emotional bond through your brand's narrative is both essential and challenging for the Cyber Security Industry. But amidst the complexity of cybersecurity, the ability to evoke a sense of security is a strategic game-changer. Let your storytelling not just protect digital realms, but also forge unbreakable emotional connections, driving lasting loyalty and trust.

Curious about the world of visual storytelling? Comment below to learn more.

👉Welcome to our latest episode of the Odyssey Podcast!This Episode is certainly a special one for me, as I've personally...
20/10/2023

👉Welcome to our latest episode of the Odyssey Podcast!

This Episode is certainly a special one for me, as I've personally had the pleasure of working with Andrew for several years on his visual strategy, and got to know him and his company very well. Andrew has grown to not only be a treasured client, but also a valued friend, and it's been remarkable to be a part of his success in business.

Andrew brings 42 years of construction and 23 years of inspection experience to every job, to provide his customers with the best advice on the state of their current or next property and how to maintain it.

Andrew is the owner and principal of ABBC Building Inspectors and has developed a systematic inspection approach over many years of construction and inspection experience.

In this episode we discuss Andrew's wide experience in the building industry and how it culminated in his creation of the company ABBC Building Inspectors, one of the top and most reputable inspection companies here in WA.

You can listen to our podcast on your favourite platforms:

Apple/iTunes: https://podcasts.apple.com/…/the-odyssey-podca…/id1468719553
Spotify: https://open.spotify.com/show/2HckvrXqsN8CwAn9qfzxJ3
Google Podcasts: https://podcasts.google.com/feed/aHR0cHM6Ly90aGVvZHlzc2V5cG9kY2FzdC5saWJzeW4uY29tL3Jzcw
YouTube: https://youtu.be/egdXlZVHErc

You can find out more about Andrew by following the links below.
linkedin.com/in/andrew-booth-principal-of-abbc-building-inspectors-4a26aa47
abbc.net.au

23/08/2023

In the realm of brand storytelling, strategy reigns supreme.

It's the secret ingredient that can't be ignored or overlooked. Here's the crux: production quality alone won't suffice, nor will an engaging plot without a purpose.

I've witnessed the tale of two approaches. On one side, videos with blockbuster-like visuals, yet an empty core – no thought about distribution, no connection, no measurable impact. On the flip side, seemingly simpler productions, yet strategically moulded to resonate, engage, and drive results.

When it comes to visual storytelling and videos, the driving force should always be strategy. How will it lead to results? How will it carve a positive path for your business?

Let's be clear: exceptional storytelling isn't about skipping steps; it's about orchestrating them harmoniously. The symphony of strategy, story, and ex*****on is what conducts success, creating an enduring melody in the minds and hearts of your audience.

Curious about the world of video storytelling? Share your thoughts in the comments!

21/08/2023

Big brands know: keeping customers close is gold.

They don't just chase new leads, they nurture the relationships they've got.

The bigger brands are well aware of this power. Take Apple, for instance. Their product launch events are a testament to the emotional engagement videos can create. Microsoft leverages videos to humanize their products, Google's 'Year in Search' videos evoke shared experiences, and IBM demystifies complex concepts through captivating visual explanations.

And guess what? Video makes this emotional bond-building scalable. You can't chat one-on-one with everyone, but video lets you connect deeply, creating loyalty that sticks. Loyalty that lasts. Video magic for stronger bonds and lasting success.

Curious about the world of video storytelling? Share your thoughts in the comments!

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