Crane Creative - Your Social Media Coach

29/05/2026

Not sure about you, but I have been seeing lots of Father's Day Ads!
I am pretty sure that that is not until September... Until I googled the US in June.
So here is your Reminder when running ads. KNOW YOUR AUDIENCE! KNOW YOUR REGION.
https://crane-creative.mykajabi.com/1on1coaching

23/05/2026

Congratulations to for winning the Industry Awards for Best Annual Event.

I feel so lucky to work with such passionate owners.

21/05/2026

Consistency over hacks. Clarity over chaos. Results come from showing up, not from shortcuts.
If you've been waiting for the thing that finally makes it click, the right agency, the right platform, the right moment, I want you to hear this gently: there isn't one. And that's actually good news. Because it means the businesses winning aren't luckier than you. They just stopped looking for magic and started doing the unglamorous, consistent, quietly powerful work of showing up. The unglamorous stuff? That's where the gap is.
That's exactly what we work on inside the Academy.

1on1 Coaching : https://crane-creative.mykajabi.com/cranecreativesocialacademy

17/05/2026

It’s giving someone finally deleted the meeting notes and said the actual thing.

Post less. Mean more.

Honestly, that is most of the strategy right there.

Not because strategy doesn’t matter. It absolutely does. But if your content needs six layers of explanation before anyone understands what you are trying to say, we may have wandered too far into the Canva fog.

Say the thing. Make it useful.
Make it sound like a person wrote it.
Then go have a coffee.

09/05/2026

Mother’s Day always feels a little bigger once you become a mum yourself.

You understand more. You see more. You realise how much of motherhood is love in the tiny things... the showing up, the worrying, the holding it together, the getting it wrong and trying again, the quiet sacrifices no one really sees at the time.

I’m so grateful for my mum. For the love, the lessons, the patience, the support, and probably a million things I didn’t fully understand until I had Tilly.

And being Tilly’s mum is one of the greatest, wildest, most stretching privileges of my life. It has cracked me open in ways I didn’t expect, taught me more about love than I thought possible, and made me realise that motherhood is never just one thing.

It’s beautiful. It’s hard. It’s messy. It’s tender. It’s exhausting. It’s everything.

So today I’m sending love to the mums, the grandmothers, the mother figures, the women missing their mums, the mums missing their babies, the people finding today complicated, and the ones quietly doing their best.

There is room for all of it today.
Happy Mother’s Day.

08/05/2026

PSA for every business owner running Meta ads right now.

There is a scam doing the rounds and it is convincing enough that people are falling for it.

It arrives looking like a legitimate partner request from Meta. It is not. It's designed to get access to your Business Manager and everything inside it, your pages, your ad accounts, your pixel, your data.

Do not click the link. Do not approve the request. Go directly into your Business Manager and check from there.

And while you're in there, when did you last actually look at who has access to your account? Old agencies, people who've left the business, connections you don't recognise anymore.

Most business owners have no idea what's sitting inside their Meta account. That's exactly the kind of thing this scam is designed to exploit.

If you want someone to go through your setup properly, that's what the Meta Control Check is for. One session, $499, and you walk away knowing exactly where you stand.

Message me for the link. And share this if you know someone who needs to see it.

03/05/2026

Spoil the mum in your life with an Anlaby High Tea and House and Garden Tour near the Barossa Valley. Book Now.

01/05/2026

Most people don’t come into the Academy because they need more information. They come in because they’ve reached the point where nothing actually feels straightforward anymore.
They’re posting, they’ve tried ads, they’ve followed advice from people they trust… and somehow it still feels like a guessing game.
It creeps in more than anything.
That constant second-guessing, where every decision starts to feel heavier than it should.
You open Instagram, and instead of just doing the thing, you’re thinking about what you should be doing, what you might be missing, and whether this is about to be another waste of time or money.
That’s the part that needs fixing.
Because inside the Academy, it’s not about throwing more information at you.
It’s about helping you actually understand how and why things work, so you can make better decisions in your own business.
So your content gets clearer because you know what you’re trying to say.
You stop overthinking every post because you understand what matters and what doesn’t.
And you build the confidence to actually execute without needing someone else to tell you what to do next.
So if you’ve been doing all the things and still feel stuck in your own head about it… this is exactly why you need to join.

Join for $99/month and transform your digital marketing skills with joy and expertise. Let's make your learning experience not just educational but fun.

30/04/2026

I got this email from Meta this morning, and just kind of went… oh, for f*cks sake.

Because I know exactly what’s about to happen.

They’re going to start adding people to

Business Managers automatically in 30 days. Like… cool idea in theory, but have you ever actually looked inside your Business Manager?

Because most of them are a bin fire.

There’s always someone in there who shouldn’t be, or someone missing who should be. Sometimes it’s set up under the wrong person, or no one actually knows who owns it.

And now Meta’s like “don’t worry, we’ll help.”

Mmmmm.

I’ve been doing this long enough to know that “help” usually just highlights the problems that were already sitting there.
,
And the thing is… You don’t notice any of it until something stops working, or you try to run ads and nothing talks to each other, or you get locked out of your own stuff. And then it’s a whole thing.

I’ve had way too many conversations that start with “something’s not right, but I don’t know what,” and it’s always this.

So yeah… not sexy, not fun content, not a cute reel, but this is exactly why I bang on about the backend.

If you saw that email and just ignored it… fair. If you don’t know who has access or if it’s set up properly, that's fair. That’s literally what I help fix.

It is time you get yours fixed. We go in, look at everything, clean it up, and make sure it’s actually yours.
https://cranecreative.com.au/meta-control-check