Crane Creative - Your Social Media Coach

Crane Creative - Your Social Media Coach Your Social Media Coach
Meta Business Manager Fairy I'm Katharine, founder and creative director of Crane Creative.

I am a mum on a spirited daughter with an insatiable thirst for knowledge about social media. I live in regional South Australia and work with clients all over the world to help them use social media effectively for their organisation or business. I love people more than anything else - which is why my coaching sessions are always filled with heart!

2025 has been the Year of the Snake.Big shedding. Uncomfortable growth. Skin that suddenly does not fit any more. The ki...
11/12/2025

2025 has been the Year of the Snake.

Big shedding. Uncomfortable growth. Skin that suddenly does not fit any more. The kind of year where the energy has felt full on from every direction.

For a while I thought it was just peri and a big season in business. I was losing a week every month to pain, fatigue and feeling like I had been hit by a truck. You can write that off for a little while, but when that “one week off” keeps repeating, you suddenly realise you are losing a big chunk of your life to simply surviving it.

My body kept saying “this is not you.”

Scans finally gave it a name... severe adenomyosis. It was relief and grief all at once. Relief that I was not imagining it. Grief that I had pushed through for so long.

We started with the conservative path. In August I had a Mirena put in. On paper it sounded like a smart move. In my body, it sent my anxiety through the roof. Panic attacks, a racing heart, that wired but exhausted feeling that never quite let up. I knew in myself that something still was not right.

I am very aware that this is the part where a lot of people get brushed off. I have been lucky. My team listened. They took my symptoms seriously, they heard me when I said “this is not normal for me” and they worked with me to find a way forward. I also know that not everyone gets that experience and that is a whole other conversation we need to keep having.

Today I am having a hysterectomy... the ultimate shedding of my uterus ( you I am all or nothing) and a big line in the sand for my health and my energy.

This year has felt heavy and intense, but I can already feel 2026 sitting just off stage. Lighter. Faster in a good way. Less slog, more momentum. More space to do the work I am actually here to do, without my body pulling the handbrake every few weeks.

As I head into surgery today, this is the question I am sitting with... and maybe it is one for you too: what are you no longer willing to carry with you into 2026?

09/12/2025

Your Meta accounts are worth more to your business than your office printer, but most people treat them like a side hobby.

Earlier this year I met Mariah from when her Meta accounts were giving her absolute grief.

What started as “can you help me fix this” turned into a much bigger conversation about digital assets, who actually owns what, and how quickly things can fall apart when your Meta Business Portfolio is not set up properly.

Mariah invited me onto the Content Queen podcast to unpack it all. We talk about why your page, Instagram, ad account and pixel are business assets, what happens when everything is tied to the wrong people, and the simple checks you can run now to protect your portfolio before something breaks.

If you have that little voice saying “I actually have no idea who really owns our Meta stuff” this episode is for you.

Go have a listen to the episode here: Apple: https://apple.co/2O5xwE0
Spotify: https://spoti.fi/34S7efc

Then, when you are ready to get your own Meta Business Portfolio sorted, book a Business Portfolio Audit with me here https://crane-creative.mykajabi.com/BusinessManagersafetyCheck

Digital Marketing Wrapped 2025.A summary of the year none of us were prepared for and all of us pretended to understand....
08/12/2025

Digital Marketing Wrapped 2025.
A summary of the year none of us were prepared for and all of us pretended to understand.

Short form took over our brains.
Email made a comeback.
AI tried to replace us.
Meta updated itself more than we updated our websites.

Somehow… we still got results.
Somehow… people still converted.
Somehow… we’re doing it again next year.

Here’s to surviving the chaos with coffee, Canva and pure delusion.
Bring on 2026.

I don't know about you. But I am wondering where the colour is going from the world!Last years colour was literally beig...
04/12/2025

I don't know about you. But I am wondering where the colour is going from the world!
Last years colour was literally beige. This year is basic.
I do get the meaning, but personally I think we need some colour and joy. What are your thoughts on the colour of the year?

03/12/2025

Have you sent out your cut off dates for 2025?

Half Hour Nano SessionThe Clarity Reset is a 30 minute session designed to stop the overthinking and give you fast, focu...
28/11/2025

Half Hour Nano Session
The Clarity Reset is a 30 minute session designed to stop the overthinking and give you fast, focused direction. Perfect if you want to understand what’s going wrong, what to do next, or how to get unstuck… without needing a full coaching package. This is not deep training. This is not a full strategy overhaul. This is a quick, powerful clarity hit so you can move forward with confidence.
$49.00 AUD (50% Saving)
https://crane-creative.mykajabi.com/offers/P69jor4z/checkout

26/11/2025

What are you selling? A product or a feeling?
Let's get some clarity on that for you with my coaching and training bundles.

When you work with me, you are not funding a glamorous lifestyle.There is no private jet waiting out the back.No Maldive...
25/11/2025

When you work with me, you are not funding a glamorous lifestyle.
There is no private jet waiting out the back.
No Maldives holidays.
No wall of designer handbags. Just a couple of well loved Kmart ones I should throw away now I think of it.
When you buy from me, you are choosing to back a real family business.
You help keep things humming here at home.
You help cover school runs and therapy appointments for a kid who needs a bit of extra support.
You give me the space to be present for my daughter on the days she needs it most.
And to be clear, I am not doing this on my own. Matt works bloody hard too.
We are a team doing our best in this season, with the kid we adore and the chaos that comes with it.
I do not run this business for the glamour. (I do like getting glammed up, but that's different)
I run it because I love it.
Coaching lights me up.
Watching someone get real, grounded clarity still gives me goosebumps.
So when you join the Academy, book a 1:1, or grab a Black Friday bundle, you are not just buying a thing.
You are getting my brain, my heart, and years of experience poured into your business, and you are backing a real family at the same time.
Real people. Real life. Honest work that keeps our world turning.
Thanks for being part of it.

If you want to be part of it all.

If you grew up in ag, you probably had a childhood photo like this… tiny, covered in dirt, and convinced you were helpin...
21/11/2025

If you grew up in ag, you probably had a childhood photo like this… tiny, covered in dirt, and convinced you were helping.
I was in the vineyard from the time I could barely walk.
Rubbing watershoots? Not really.
Getting under Mum and Dad’s feet and “helping”? Absolutely.
The farm dogs we always by my side. Or cat.
I learnt to drive a tractor before I learnt to tie my shoes.
I helped plant vineyard rows in my early teens.
I moved sheep down dirt roads with my stick I also used as a microphone.
And I learnt my two times tables draughting sheep in the yards.
Those early days shaped everything I do now.
They’re why I love working with regional businesses.
They’re why I get ag.
Happy National Ag Day to everyone who started young in the dust, the vines, the paddocks and the chaos.
What were you “helping” with as a kid?

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Kapunda, SA
5373

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+61488233160

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Can we tell you a secret?

Right, here it is. We’re not gonna lie - we looovvvveeee the socials. And online marketing. A lot. So if you don’t, that’s ok because we’ve got plenty to go around. (Hmmm maybe that’s not such a secret?!)

Whether you want to increase your reach and engagement here on Facebook, or over on Instagram, Twitter, Pinterest, LinkedIn or any combo of these, give us a shout.

We’ll happily step in to give you the marketing edge you need, without needing to employ your own marketing team.

The land of social media is an ever-evolving and somewhat slippery beast and our fearless leader, Katharine Crane, loves keeping her finger on the pulse. And on the 20 tabs that are open at any one time.