Crane Creative - Your Social Media Coach

31/08/2025

Waiting until the last minute to plan Black Friday + Christmas?
That’s how you screw yourself.

Every year I see it… business owners panic in November, slash their prices, post like maniacs, and still end up with leftover stock and zero profit.

You don’t need more chaos. You need a game plan.

That’s exactly what I’m giving you in the Xmas + Black Friday Game Plan Webinar:
📅 Friday 12 Sept, 10am ACST
📍 Live on Zoom
💸 $55 (Academy members free)

👉 Secure your seat now: link in caption.

This is your warning shot. Wait until the last minute… and you’re already screwed.

28/08/2025

You don’t need another freebie.
You don’t need another glass of wine telling yourself you’ll “do it next week.”

You know what you need?
A weekend where you lock yourself away, drop the excuses, and actually get s**t done.

That’s why I created the Unravel & Align Retreat.

No trust falls.
No awkward icebreakers.
No walking through gardens holding hands (unless you really want to).

Just you, me, a bunch of big ideas… and the space to finally birth the offer you’ve been circling for months.

Because let’s be honest, that idea in your head?
It isn’t going to magically launch itself.

This is the weekend where excuses die and offers come to life.

Add in some content creation, a professional photographer and some energy alignment. You will have an offer, made some new friends and be ready to launch that big idea you have been sitting on for so long!

https://crane-creative.mykajabi.com/retreat

23/08/2025

So excited to be coming to Port Augusta.

22/08/2025

This Sunday I’m off to a KPop Demon Hunters sing-along with my daughter (yes, Huntr/x vs. Saja Boys has officially taken over our house).

And honestly… the more I watch it, the more I see how social media feels exactly the same.

✨ Huntr/x = the strategies that actually grow your business: connection, consistency, content with purpose.

😈 Saja Boys = the traps that trip us up: chasing trends, ghost posting, blaming the algorithm, collecting tips but never posting, and screaming “buy now” without value.

Every swipe, every scroll, it’s a takedown.
And if you don’t have the right tools, the Saja Boys win.

That’s why I created the Crane Creative Social Academy, it’s where you level up, fight smart, and finally feel like Huntr/x with socials.

So tell me… are you Huntr/x or secretly a little Saja Boy right now?

20/08/2025

I feel like it has been ages since I’ve been able to lend my skills to a truly grassroots community cause.

So when Lucy Lines reached out about the Limestone Coast Women's Health Collective, I jumped at the chance.

This incredible group of women in Mount Gambier are coming together with one goal: to help the women in their community live longer, stronger, healthier lives.

Next month, they’re hosting their Women’s Health Expo, and the focus is on Heart Health. Let me tell you, after diving deep into the content for this event, I’ve realised just how overlooked (and misunderstood) women’s heart health really is. It’s not only important, it’s urgent.

If you’re in the Limestone Coast region, or know someone who is, I’d love for you to share this with your network. Let’s pack the room and make sure as many women as possible get access to the knowledge, services and support on offer. And it's Free.

👉 Tag your Limestone Coast connections below or share this post forward.

Guest speakers, stalls and activities to ensure you have everything you need to be your healthiest self, with a focus on cardiovascular health - because strong

06/08/2025

Business truth bomb:
You do not need to be on all platforms.

You don’t need to master TikTok, LinkedIn, YouTube Shorts, AND Instagram all at once.

You need to master your message.
Then deliver it where your people actually are.

Start with:
-One core platform
-One lead strategy
-One content rhythm

Repeat that until it works. THEN expand.

Because I’d rather see you post once a week with intention than every day with desperation.

What do you feel about that?

04/08/2025

We’re standing with AI today... exactly where we stood with the internet in the ‘90s.
“It’s just a fad.”
“It’ll kill jobs.”
“It’s too risky.”
“It’s going to ruin everything.”
In 1995, Newsweek ran an op-ed titled:
“The Internet? Bah!”
They said it would never replace libraries or newspapers... and definitely not real-life conversation.
Fast-forward:
The internet didn’t destroy us.
It reshaped us.
In 2004, Facebook launched.
Instagram didn’t exist until 2010.
TikTok? 2016.
The job I do now, social media coach, strategist, content advisor, literally didn’t exist when I was in school.
Now? There are entire industries built around digital marketing.
So imagine what jobs could exist for our kids.
This is the new frontier.
And just like back then, the ones who leaned in instead of pulling away?
They’re the ones who shaped the future.
Now the conversation is about AI.
And again, some are saying:
“AI systems might turn into superintelligences that upend the order of the world.” (AI 2027 Report)
That they’ll “deceive human creators” or “automate all expert-level research.”
Scary? Sure.
But so was online banking in 1997. So was buying a flight on the internet.
Here’s what I believe:
AI isn’t replacing humans; it’s removing friction.
It’s a tool. A mirror. A shortcut to the right kind of work.
If you’re using AI well, you’ll get:
More time
More clarity
More you in your business, not less
And just like the early internet days...
This moment belongs to the curious.

Want to learn more, join me on Friday for my free webinar. https://crane-creative.mykajabi.com/ai-free-webinar

03/08/2025

This weekend, I chose me.

I leaned into deep rest and realignment.

There were meditations, sound baths, oils, a deep dive into shadow work and Human Design (because of course there was)... but also?

A solo night away.

I checked into a hotel. Ate delicious food. Watched trashy Netflix in bed. Slept in. Took my time. Let the late checkout do what it was made for.

And somewhere in that slow space... I felt my nervous system start to breathe again.

I didn’t realise how much I needed that time. Not just wanted it. Craved it, soul-deep.

To have no one needing me. No one asking. No demands. Just space to be with my own thoughts. To fill my own cup before pouring back into everyone else’s.

This is your reminder: You’re not a machine. You’re not built to be always-on, always-doing, always-available.

So here’s your permission slip to step away from the noise and come back to yourself.

Because your body knows. Your energy knows. Your creativity especially knows.

When was the last time you did something just for you?

31/07/2025

If you’re still treating your socials like an afterthought or something you’ll “get to when you have time”… you’re already falling behind.

Socials are no longer a nice-to-have. They are part of the engine that drives your business forward... connecting you to your community, building trust, and (yes) making sales.

But the magic doesn’t come from showing up everywhere and posting everything.

It comes from clarity. Intention. Strategy.

That’s what I help you build… so your content isn’t just filling space, it’s filling your pipeline.

Are your socials supporting your business, or just stressing you out?
Drop a “yep” below if this hit home… or DM me if you’re ready to make a change.