Crane Creative - Your Social Media Coach

24/08/2026

What can your $10 actually do for women’s mental health?

On Friday 4 September, we’re getting together at Com Viet in Kapunda for a Liptember Lunch.

Tickets are $65 and include lunch, a Pink Mojito or glass of wine, and a $10 donation to Liptember.

That $10 might not sound enormous on its own. But when we all put our $10 together, then add it to thousands of donations being raised across Australia, it helps fund women-specific mental health research, advocacy, education and support programs.

And the need is very real.

Right now, 1 in 2 Australian women are experiencing mental health issues. Almost 1 in 4 are experiencing severe psychological distress, and nearly 1 in 3 say the cost of care is stopping them from getting help.

So come and have lunch with us. Eat beautiful food, enjoy a drink, have some honest conversations and help us turn a table full of $10 donations into something much bigger.

Friday 4 September
Com Viet, Kapunda
$65 per person
Includes lunch, a Pink Mojito or glass of wine, and a $10 Liptember donation

Com Viet Lunch for Liptember - At Com Viet
https://crane-creative.mykajabi.com/offers/4oJU2auf/checkout

20/08/2026

Guys, I made something. I made something to help my brain.

It's called Held. Family App.
Making the invisible load visible

Stop carrying the whole household in your head. Held begins before the calendar and makes the invisible load visible. Join the waiting list.
https://familyheld.app/

Every ADHD household has at least one very safe place.

It is home to permission slips, birthday invitations, receipts, spare keys and that one important thing you specifically put there so you wouldn’t lose it.

Unfortunately, nobody knows where the safe place is.

This is why Held lets you take a photo, forward the email or say it out loud while it is still in front of you.

Because “I’ll remember where I put it” has had enough chances.
Join the waiting list.

https://familyheld.app

19/08/2026

It is like a game of whack-a-mole.
You think those pesky little fake emails and Dm's from fake accounts have stopped. But like all good things, they do not last, and they are back.
This is your PSA to be vigilant. Don't click on the things; if it looks suss, it probably is.
Want to make sure your personal and business accounts are set up correctly? You know what you should do.

17/08/2026

Your real photo can now be labelled as AI content.
Use Canva’s Background Remover on a photograph you took yourself, and the file may carry information showing that AI was used during editing.
Meta detects that signal and may add “AI info”.
Now Claude is introducing invisible watermarks into the text it generates to comply with the EU AI Act.
Again, the watermark can show that Claude was involved. It cannot properly explain how much.
Did AI create the whole thing? Remove a background? Rewrite one paragraph? Help organise someone’s original ideas?
Those are very different contributions, but the labels don’t give us that context.
It doesn’t help that our feeds are flooded with terrible AI posters and fake images. People now see an AI label and assume the entire thing is fake, lazy or deceptive.
Sometimes it is.
Sometimes it’s a genuine photograph with the bloody background removed.
We need to stop treating “AI-assisted” as another word for “fake”. The technology is moving quickly, but the labels and our understanding of them have not caught up.

12/08/2026

Proud to be supporting Anlaby Station for the Anlaby Spring Festival.

27/07/2026

Congratulations Eden Valley Hotel

Sid’s pouring a beer to celebrate the email that just landed in our inbox.
The Eden Valley Hotel has officially been named an Australian Good Food Guide Readers’ Choice Award winner for 2026.
This one was decided by public vote, which makes it feel even more special. Thank you to everyone who voted for us, supported the pub, brought your family and friends through the doors and kept showing up for what we are building here in Eden Valley.
We are incredibly proud of this one. Cheers

27/07/2026

You made a page for your business.

You connected Instagram. You started posting. Perhaps you occasionally boost something.

But do you know what else your Meta setup can do?

Your business page should be more than somewhere to publish content and hope the right people see it. When everything behind it is set up properly, it can help you understand what is working, reach the right audiences, retarget people who have already shown an interest, connect your website, manage advertising and make your marketing work much harder for your business.

Most small business owners were never shown any of this. We were told businesses needed to be on Facebook and Instagram, so we created the accounts and got on with running our businesses.

That does not mean the setup is actually working for you.

My Meta Business Set-Up + Audit looks at what you currently have, what is connected, what is missing and what could be working better. Then we set up the foundations you need for smarter marketing moving forward.

It is normally $499, but the July price is $299 until 5pm this Friday.

You can book before Friday and have your session in August.

https://crane-creative.mykajabi.com/offers/iWzF8WGe/checkout

23/07/2026

I was on a webinar this week about the Telecommunications Industry Ombudsman’s new report, Someone To Turn To, and the numbers are backing what I have been seeing for years.

Four in five Australians have had at least one digital service problem in the past year. Almost half of those people had four or more. Unresolved digital service problems are estimated to cost Australians $497 million a year, and that does not even come close to the time, stress, lost income and mental anguish involved.

One in seven people said these issues affected their mental health and wellbeing. Two in three people who complained were dissatisfied with the outcome.

For small businesses, this is not just annoying. Facebook, Instagram, ad accounts and business assets are often tied to enquiries, bookings, customer messages, advertising, reputation and income.

This is why I keep saying it is not “just social media”.

It is business infrastructure.

I have been raising this with departments, regulators, advocacy bodies, MPs and Ministers across state and federal levels, from all sides of the floor, because this should not be a political issue. It is a small business issue. It is an economic issue. It is a mental health issue. It is an accountability issue.

Small businesses should not be left clicking through forms, waiting on automated reviews, getting inconsistent answers, and carrying the damage from platforms they are expected to use but cannot rely on for clear support.

We need reform. We need proper recourse. We need human escalation pathways with people who can actually resolve a case.

This should be an even playing field for businesses big and small