The Site Shed

10/09/2025

I’ll keep it real with you........
your website is either making you money… or it’s costing you jobs.

Too many tradies think the answer is “more leads.” Truth is, if your site can’t convert, it doesn’t matter how many leads you get, you’ll lose them.

That’s why I build sites with one goal in mind: conversion. Clear service pages, strong SEO, mobile-friendly CTAs, reviews, trust badges... the stuff that actually turns visitors into jobs.

Because at the end of the day, you don’t want clicks. You want calls that turn into work.

💬 If you’re ready for a website that pulls its weight, comment ready! and let’s get you sorted.

10/09/2025

How many times have you seen a local business and thought, "Who the heck came up with the name?" 😱

Two sides to that:

1) "...because it's genius!" means it's well thought of, intentional, and relevant

or

2) "...it's CRAP!" .............nuff said.

In this week's The Site Shed episode, we have our very own Matt Jones to break down the key mistakes to avoid and steps to follow so you get your business name right.

Watch it here: https://youtu.be/aTedf6tPoUs

🎧

06/09/2025

With over 25 years in the HVAC and plumbing industries, Chris Koch is a Head Coach & Trainer at Business Development Resources (BDR) . He’s passionate about helping trade business owners build people-first cultures where team members feel valued, supported, and inspired to stay long-term.

Chris brings powerful insights on:
✅ Recruitment strategies that attract top talent
✅ Retention frameworks to keep great employees engaged
✅ Work culture that drives loyalty and performance

In today’s competitive trade market, finding and keeping the right people is the difference between growth and burnout. Chris shows leaders how to hire intentionally, lead with purpose, and create workplaces where people thrive.

👀 Watch the full episode: https://youtu.be/3fKohFWxGT8
🎧 Listen on the go: https://tradie.wiki/listen

31/08/2025

Apprenticeship starts are down 30% across the country. That’s not just a skills gap, that’s a ticking time bomb for the future of our trades.

We can’t build homes, fix plumbing, wire power, or keep up with demand without new blood coming through the ranks.

I’ve seen it firsthand. Fewer apprentices on site means longer job times, higher stress on the crew, and more pressure on business owners to “do it all.”

This isn’t just about money.
It’s about the future of the trade.
It’s about passing on knowledge before it disappears.
It’s about making the trades an attractive, sustainable career path again.

If you’re a tradie, business owner, or even a parent of a kid thinking about their future this matters to you.

We don’t need more talk.
We need real pathways. Paid properly. Trained properly. Backed by systems that don’t burn people out.

📉 Apprenticeship starts are down
📈 Cost to the economy? $140B
🛠 Let’s fix this while we still can

28/08/2025

Let us introduce you to someone who knows a thing or two about building, scaling, and selling businesses the right way.

This is Jeff Armstrong from Cultivate Advisors. Jeff isn’t just another advisor.... he’s walked the walk. After running his own business for over 23 years and successfully exiting, he now helps other business owners do the same.

If you’ve ever thought about selling your trade business (whether that’s 2 years or 20 years away), Jeff’s insights will show you how to turn your business into a high-value asset that buyers will fight for.

Trust me, this chat will make you look at your business differently.

👉 Watch the full episode here: https://youtu.be/-7xaBWkV1UU

27/08/2025

🎙️ New Episode Alert! 🚀 This week, we're diving into a crucial topic for contractors. Tune in to learn about the two key factors that can impact your bottom line on jobs. 💰 Don't miss out – watch the full episode now and let us know what you think in the comments!

[Link to YT in our bio!]

27/08/2025

When the client says they want more leads on the board....
..but their last agency gave them a website built in 2009 without tracking.

At this point, if you come to us with this website, we might consider doing it for free (jk)

25/08/2025

21/08/2025

Let us introduce you to someone who’s running a plumbing company on a level most of us can barely picture…

500 staff. 440 trucks on the road. 🚛💥

That’s John Akhoian, CEO of Rooter Hero Plumbing & Air. In this chat, John Akhoian walks us through the exact systems and strategies that helped him scale and how AI is changing the game for hiring, training, and keeping a huge team running smoothly.

If you’ve ever wondered “how do I grow without losing control?” you’ll want to hear this.

👉 Watch the full episode here: https://youtu.be/fnIOBpC0Msg
Or listen here: https://tradie.wiki/listen

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