The Site Shed

The Site Shed A tradie podcast. Listen on iTunes, Spotify, Google Podcast and more here: https://shor.by/tss

07/09/2026

Stop ignoring your marketing campaign performance gaps before you lose more budget.

Learn how to calculate your true cost per lead and bridge the divide between your target goals and reality. We break down exactly why a $30 disparity happens and how to fix your brand awareness strategy for better ROI.

05/09/2026

Are recent Google Ads changes costing you more than you planned?

I break down exactly why your current bidding strategy might be inflating your costs and how to protect your Google Ads budget from unexpected spikes. Understanding these platform updates is critical for maintaining your campaign results without wasting money.

Subscribe to keep your ad spend on track.

03/09/2026

Stop stressing over client performance fluctuations and start managing expectations like a pro.

We break down why even the best campaigns hit performance dips and how to keep your clients calm when numbers wobble. This is essential viewing for agency owners and account managers who need to balance compliance with human-led results.

Subscribe for more practical agency advice and let us know how you handle tough client conversations in the comments.

03/09/2026

Master Google Ads max conversion bidding to get more leads for your budget.

Learn how to set up automated bidding strategies that prioritise form submissions, phone calls, and email enquiries. We break down how to effectively configure your target cost per acquisition to stop wasting ad spend.

Stop guessing your bid strategy and start getting more conversions today.

02/09/2026

Google changed how target-based bidding behaves, and an account that looks completely normal could quietly produce fewer leads at a higher cost. Matt Jones sits down with Ethan Carter, Ads Specialist and Account Manager at Tradie Web Guys, to explain the August 17 change, why campaigns marked “Limited by budget” carry the most exposure, and how a gap between your target cost per lead and your actual result can now work against you.

They break down a real $1,000-a-day plumbing account, the three checks to run inside Google Ads, and five possible responses, from resetting targets to changing bidding strategies or increasing budget. You will also learn why a cheap lead is meaningless without your close rate and job value, what to ask your agency, and why the worst response is leaving the account to drift.

30/08/2026

With everyone trying to flog new AI-driven phone systems, it’s easy to think this technology will be the Hail Mary that solves all your problems. But here’s the truth: it won’t.

So, where does AI genuinely win for trades?

🎧 Hear the full breakdown on Episode 513 of The Site Shed podcast! Check it out now on our YouTube channel or search The Site Shed wherever you get your podcasts.

24/08/2026

If you tried to launch 10 new business lines at the same time, you'd fail at all of them. So why do you try to overhaul your sleep, diet, training, supplements, and mindset in the same week?

Dr. Stephen Sanders () says the guys who collapse after 30 days are the ones who tried to change everything overnight. The ones who win? They dial in nutrition first, feel better, and then build from there.

Bite off enough that you can chew. Chew that. Move on.

Listen to the full episode at tradie.wiki/listen

23/08/2026

25–30% of men who walk into Dr. Stephen Sanders' clinic come after a health scare. Another quarter come because their spouse noticed something was off — irritability, no energy, performance dropping.

Then he drops the line that stays with you: "Everybody has hundreds of problems until they lose their health. Then they only have one."

You don't always get the alarm. Sometimes it's just… done.

Listen to the full episode at tradie.wiki/listen. Now live on our YouTube channel, The Site Shed.

21/08/2026

"I get four hours of sleep." "I eat 50% of my meals from fast food." Dr. Stephen Sanders () hears it every day in his clinic — and his response is blunt: you can't win with those equations.

The good news? 80% of what makes a man successful health-wise comes down to three foundations: sleep, nutrition, and training. Not biohacking. Not supplements. Not cold plunges. The boring stuff that actually works.

Are you nailing the basics before chasing the extras?

Listen to the full episode at tradie.wiki/listen. Now live on our YouTube channel, The Site Shed.

20/08/2026

You check your profit and loss every month. You insure your vehicles. You protect your tools. But when was the last time you got blood work done?

Dr. Stephen Sanders () says what most business owners don't want to hear: you're resilient, you're a provider, you're a protector — and you're neglecting the one asset that keeps the whole operation running.

Your body isn't a backup plan. It's the business.

Listen to the full episode at tradie.wiki/listen

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