Crazy Digital Creative

Crazy Digital Creative Rachel Amies is a WordPress website consultant and SEO copywriter based in Sydney, NSW.

25/09/2025

Website problems you can’t ignore anymore.

Here are 3 signs you need to stop procrastinating and fix your website:

1️⃣ Your website gets traffic but zero enquiries
You're popping up in Google. Humans are clicking through to your site. But your contact form might as well be a black hole. Either your content isn't converting visitors into leads, or your contact form doesn’t work. Both are fixable (just not if you leave it sitting there).

2️⃣ You’re missing from Google
You type your core service into Google. Scroll. Scroll. Still scrolling. Meanwhile, your competitors are sitting pretty in the top 3 results. That's not only awkward. It's expensive.

3️⃣ You're stuck refereeing copywriters and developers
Your copywriter wants one thing. Your developer’s speaking another language. Deadlines are slipping. Your stress levels are rising. And the “finished” site looks nothing like what you imagined. You’re managing chaos instead of running your business.

Sound familiar?

Here's what's happening while you delay:
⮕ Competitors with better websites are scooping up your ideal clients
⮕ Your outdated site is screaming “stuck in 2015”
⮕ Potential clients are clicking away before they even read your first paragraph
⮕ You're lying awake wondering what else is broken that you can’t see

The urgency is real.

With less than 100 days until 2026, businesses are planning their digital strategies. If your site isn’t pulling its weight, you'll be watching from the sidelines while your competitors dominate.

I've got limited spots available for October and November.

Don't let another quarter slip by with a website that's working against you instead of for you.

Ready to reclaim your clients (and your sleep)?
DM me today. The sooner you get started, the sooner you can claim your spot in search results.

24/09/2025

Hello, new humans.

Since there are fresh faces in my LinkedIn feed, it’s time for me to reintroduce myself.

I'm Rachel. And my path to digital marketing was anything but straight.

🎺 I started university career as music student
⚖️ I then switched to a law degree
🗞️ I paid my way through by working in journalism
👩‍💼 Practiced law for about eight years (first in NZ, and then in Sydney)
🎓 Collected a Masters in Bioethics along the way

When I grew tired of working for other humans, I started my own business. But I didn’t start out calling myself a copywriter. And the only website I’d built was my own.

I then got known at networking events as the human who’s good with words. And a-meh-zing at translating industry jargon into words that work.

I write content that both the search engine gods and humans love. And I build WordPress websites that actually work on mobile phones. Revolutionary, I know.

Here’s why my lawyer-to-copywriter journey matters.

Because I know what it’s like to drown in jargon and feel the pressure to sound ‘professional’ when, really, it just makes you sound like everyone else.

My mission is simple. Help you communicate like a human while still showcasing your expertise.
⮕ No more hiding behind fancy words
⮕ No more websites that turn people away

I love connecting with business owners who want clear, client-first communication and websites that do their job.

What's your biggest website or content challenge right now?

23/09/2025

“SEO is dead because of AI search”. Really?

I’ve seen this doing the rounds, usually from humans trying to sell you the next shiny thing.

The argument goes: AI search engines like ChatGPT and Perplexity are killing traditional search, so why bother with SEO?

My take? Rubbish.

SEO isn't dead. It's evolving. Just like it's been evolving since Google first launched.

Why the "SEO is dead" crowd are wrong:
⮕ Google processes over 5 trillion searches per year (averaging over 14 billion searches per day) (Source: Search Engine Land)
⮕ AI tools like ChatGPT and Perplexity? They pull their answers from … drumroll please … well-optimised websites
⮕ The basics of good SEO (like quality content, clear structure, fast loading) help with ALL types of search

Here's what smart businesses are doing.

They're optimising for both traditional and AI search. And guess what? The strategies overlap more than you'd think.

Think topical search. That’s creating content that covers a subject from every angle. This works brilliantly for both the search engine and AI gods.

That means:
✅ Case studies that show real-world proof
✅ Guides that walk your ideal humans step-by-step
✅ Blog posts and FAQs that answer burning questions

The key ingredients?
⮕ Depth: Covering a topic from all relevant angles
⮕ Quality: Give your ideal humans useful, accurate answers
⮕ Consistency: Keep publishing. Keep showing up
⮕ Interconnectedness: Build topic clusters so the search engine gods can understand your website

What this means for your business:
✅ Keep investing ethical SEO. It’s still the backbone of being found online
✅ Focus on helpful, comprehensive content that serves your ideal humans
✅ Don't freak out about AI search. Adapt your existing strategy

The businesses panicking about "SEO being dead" are usually the ones who were doing it wrong anyway.

At the end of the day, quality content that actually helps others will always win. Whether they find you on Google, ChatGPT or whatever shiny new platform pops up tomorrow.

Do you think SEO’s six feet under?

22/09/2025

When did you last check your mobile website?

No, really. Grab your phone, load your website and have a scroll.

Why? Because here’s the red flags I often find during website audits (and you can spot them for yourself):
⮕ Text running off the screen like it’s trying to escape
⮕ Headings that disappear into busy image backgrounds (hard to read)
⮕ Photos that load slower than your morning coffee
⮕ Buttons that go nowhere when you click them
⮕ Contact forms that ghost you instead of sending leads
⮕ A site speed that tests your patience more than your clients’ loyalty

And then there are the gremlins hiding under the hood:
⮕ You can't find yourself on Google for obvious searches
⮕ Page titles as exciting as "Home - Business Name"
⮕ Competitors stealing the spotlight with keywords you should own
⮕ No website backup safety net (two local businesses learned this the hard when their sites crashed into oblivion)

Most business owners swear their website is "fine" because they only ever check it on their computer. Meanwhile, potential clients are browsing on phones. They:
1️⃣ Land on your mobile site
2️⃣ Get frustrated with their experience with it
3️⃣ Then go to a competitor whose website works properly

And here’s another pet peeve of mine:
Some developers and agencies promise "everything’s optimised" when it isn’t. You're paying for peace of mind. But you’re getting problems you can't even see.

So here’s your quick DIY audit. Open your website on your phone right now. If anything looks off, loads like molasses, or doesn't work, then your potential clients are noticing too.

What did you find when you checked your site just now?

21/09/2025

My week ahead (and why it matters to you).

This week I'm:
⮕ following up with a couple of clients and a lead who's been overseas
⮕ writing fresh social media content
⮕ whipping myself back into shape with my email marketing
⮕ attending a Toastmasters meeting
⮕ writing my next Toastmasters speech (because practice = progress)

Here's the important bit for your business.

I've got immediate availability for:
✅ 3-4 website audits
✅ 2 SEO copywriting projects
✅ 2 WordPress website development

Why should you book now?

Because Q4 flies faster than we want it to. And while you’re focussing on closing 2025 strong, I can be working my magic on your website so that your competitors aren’t scooping up all of your ideal humans.

And if you’ve been hearing that little nagging voice in your head saying “I really should sort out my website”, guess what? That voice doesn’t go away by itself.

Ready to turn your meh website into something a-meh-zing?

Slide into my DMs and tell me what you need help with.

20/09/2025

One approach doesn't work for every client.

Here's how I switch gears depending on the human in front of me.

Strategy A: The website audit first approach
⮕ When I hear: “My website feels off but I don’t know why”
⮕ My approach: Start with an audit before doing anything more major
⮕ Why it works: They get clarity and a clear roadmap. I get a client who knows exactly what they're investing in. Win-win.

Strategy B: The hand-holding approach
⮕ When I hear: “I’m not tech-savvy” or I spot overwhelm
⮕ My approach: I use plain English explanations. Extra patience. Recorded video walkthroughs. And more regular check-ins.
⮕ Why it works: They feel supported, not silly. Projects run smoother when clients understand what’s happening.

Strategy C: The streamlined professional approach
⮕ When I hear: “I know what I want. Please make it happen”
⮕ My approach: I skip the basics, dive straight into strategy and deliver
⮕ Why it works: They get faster delivery, I get to work in my zone of genius without slowing down for anything.

How do I decide which strategy to use?

One good chat tells me everything I need to know. Sometimes what you say you need isn’t what you really need. And I’m quite happy being honest about it.

Case in point: A client came to me for WordPress website development. During our initial chat, she mentioned her content. My proposal gave her two options:
1️⃣ WordPress website development with her providing website content
2️⃣ WordPress website development + SEO copywriting

She chose the complete package.

Flexibility matters because my clients come with different challenges, investment and comfort levels. Adapting my approach means better outcomes for my clients. And smoother projects for me.

What approaches do you adapt in your business depending on the client?

19/09/2025

Sounding human beats sounding corporate. Every. Single. Time.

Yet I see this everywhere.

Lawyers, accountants, financial planners (and other suited-up humans) hiding their personalities behind stiff, corporate-speak.

The result?
Everyone sounds identical. And identical is boring.

Your dream clients aren’t searching for robots in suits.

They’re looking for smart, approachable humans who can explain things without making them feel silly or stupid.

Here’s what this myth creates:
❌ Websites that read like they were written by a committee of very boring humans
❌ Website visitors clicking away because nothing speaks to them
❌ Content that’s so dense it needs a translation service
❌ Copy that leaves real questions unanswered

Now, here’s what works:
✅ A professional-but-conversational tone (think coffee chat, not courtroom drama)
✅ Plain English that explains complex topics without the jargon soup
✅ Expertise that shines without sounding like a university lecture
✅ A sprinkle of personality so your ideal clients connect with YOU

Case in point:
I worked with an insurance advisor who wanted her site to sound polished but still reflect her bubble personality. The result? Website content that not only showcased her smarts but also made her ideal humans feel instantly at ease.

The truth is simple.

⮕ Your website doesn’t need to sound like a personality vacuum to prove you’re credible
⮕ You can showcase your expertise while being the kind of human clients want to work with

So, what industry myth drives you bonkers?

18/09/2025

3 signs you're my kinda client.

Not everyone’s ready for my SEO copywriting and WordPress magic. And that's okay.

But if these sound like you, we’re probably a match made in heaven:

1️⃣ You see this is an investment, not a bargain hunt
You know that ‘cheap’ doesn’t cut it when it comes to your business. You want work that works. And you’re ready to invest in results, not a ‘quick’ fix.

2️⃣ You're the decision-maker
You don't need to check with a mountain of different humans before saying yes. My proposals are valid for 30 days. Why? Because rates change, life changes, and project scope can shift.

3️⃣ You're ready to collaborate
You'll show up for our briefing call. You'll give honest feedback on drafts. You won't ghost me when I need your input. You trust the process and stay engaged. Because that’s how the magic happens.

You get bonus points if:
⮕ You have some idea of what you want (website copy, sales page, full WordPress build)
⮕ You're open to my ideas and strategies
⮕ You’re patient with the process, or ready to invest in priority treatment

Not quite there yet? That's okay. Take the time you need to get clear on your goals and investment level. I'll still be here when you're ready.

But if those three signs made you nod along, let's talk.

DM me and we'll set up a chat about turning your website from 'meh' to a-meh-zing.

17/09/2025

How I create LinkedIn content (and the messy truth behind it).

I often get told I show up confidently on LinkedIn. But I don’t always find that easy.

Here's my honest breakdown.

My ideal process: Write 10 days of content in one session. Bank it. Schedule it. Feel smugly organised.

The reality: Sometimes I nail it. Other times I stare at a draft post thinking “This sounds like crap”.

It’s not that I’m short of content ideas (trust me, my brain is a content buffet). It’s the self-judgy editor in my head.

What derails me:
⮕ Client work (obviously)
⮕ Lucas the Cavoodle declaring an urgent walk/toilet/playtime
⮕ my weird brain deciding that a desk drawer needs alphabetising right now

My biggest hurdle? Imposter syndrome.

That sneaky voice whispering “Why would anyone care about what I post when there are thousands of other SEO copywriters and WordPress humans out there?"

Some days I mute it. Other days it as loud as a bad karaoke night.

My current mission: Getting braver with video content. And this ain’t the first time I’ve said that.

My video pattern: Post a few → feel good → stop recording them → repeat

Why? Because I cringe at my own voice, worry about waffling, and overthink whether anyone will watch past the first few seconds.

Why share this messy reality?

Because the polished "I've got it all together" content is boring. And I don’t do boring.

We're all figuring it out as we go. Even those of us who teach others about content creation.

The magic isn’t in the perfect script. It’s in showing up anyway. Even when:
👉 we feel like frauds
👉 the dog barks mid-recording
👉 our posts feel more ‘meh’ than a-meh-zing

What's your biggest content creation challenge? And how do you push through it?

I went back to the gym this morning for the first time in 2 months. My last gym session was at my hotel gym in Estonia b...
16/09/2025

I went back to the gym this morning for the first time in 2 months. My last gym session was at my hotel gym in Estonia back in July.

So, what happened between then and now?

Well, life happened. While I was overseas, $20k worth of projects were cancelled by clients. Ouch. Putting my gym membership on hold was one of my belt-tightening moves.

But here’s what kept me going: the small business owners who continued to support my work. The referrals that came in. The existing clients who stayed loyal.

Why does this matter for every business owner?

When you choose a small business over a shiny big brand, you’re doing more than ticking a to-do off your list. You’re

⮕ helping someone keep their doors open during tough times
⮕ allowing a small business owner to support other small businesses with their spending
⮕ creating opportunities for small businesses to employ awesome humans in their local community

Think of it like passing the baton. Your accountant outsources to a copywriter. The copywriter pays a web designer. The designer books a local photographer. Around and around it goes.

So thank you to everyone who chooses small business. You’re not just keeping the lights on. You’re helping humans like me get back to the gym, and keep investing in other small businesses.

Who’s a small business you’re grateful for?

16/09/2025

What makes SEO copywriting projects wildly successful (and what kills them).

After working with dozens of businesses, I've noticed some very obvious patterns. Some projects glide like butter on hot toast. Others? Well, let’s say they could make even Google weep.

The success formula:
1️⃣ Know your humans
The dream clients can tell me exactly who they want to attract. Not "small businesses." More like "time-poor accounting partners who’d rather face an audit than write their own website content.” The more specific, the more magic.

2️⃣ Trust the process (and me)
You pay me because wrangling words (and WordPress) is my jam. The best projects happen when clients let me do my thing without trying to sit in the driver’s seat themselves.

3️⃣ Respond like your business depends on it
Because it kinda does. Fast, honest feedback keeps momentum alive. When I ask “Does this sound like you?” I want more than polite silence. Give me the gold.

4️⃣ Come prepared
If I’m building your site too, have your images ready. Know your brand voice or be open to workshopping it with me. Don't expect miracles from thin air.

What kills projects:
❌ Scope creep sneaking in
Asking "Oh, can you just add this extra page for free?" Nope. That’s not how unicorn-level service works.

❌ Analysis paralysis
Taking weeks or months to provide feedback on what I’ve written.

❌ Radio silence
Ghosting me mid-project slows everything to a crawl and sometimes to a complete stop. Copy thrives on communication, not tumbleweeds.

❌ Eggshell walking
If something feels off, say so. I don’t break easily. In fact, honest feedback means better results for you.

Where the magic happens:
⮕ We kick off with a juicy briefing call
⮕ I dive deep into keyword strategy before writing a single word
⮕ You give me real feedback so your content sounds like you
⮕ We both communicate like grown-ups (bonus points for gifs and humour)

That’s how we turn your ‘meh’ website into something a-meh-zing.

What's been your experience working with copywriters or other service providers?

15/09/2025

"Is that the best price you can do? I'm only looking for content writing. That's all."

That’s the kind of reply to a proposal that I used to take personally. Now I know better.

Because It's never just about price. It's about value.

I don’t “only” or “just” write anything. I write words that work. Words that bring in your ideal humans and charm the search engine gods at the same time.

Here’s what sits behind my copywriting and WordPress services:

✅ Decades of writing experience
✅ A journalism-meets-law background (yes, I can translate legalese into plain English)
✅ Advanced SEO training
✅ Sales page copywriting training
✅ WordPress developer know-how, so I’m thinking design while I write

I stay current because the digital world changes faster than a toddler’s tantrum.

And when someone says "But we can get it cheaper elsewhere," I think of the project management triangle: fast, cheap, and good. Pick two.

⮕ Fast + cheap = a headache waiting to happen (and Google won’t reward you)
⮕ Fast + good = worth the investment
⮕ Cheap + good = sloooooow progress

My approach to pricing conversations:
🔹 I explain the value and ROI (though some still don't get it)
🔹 I never reveal my hourly rate (because I don’t sell hours, I sell outcomes)
🔹 My proposals map out everything you get (no sneaky surprises)
🔹 I stand firm on my rates but offer payment plans
🔹 I share real results, like the client who saw a 347% increase in organic monthly visits and six pages ranking on page one of Google

That’s strategic SEO copywriting that helps businesses get found by their ideal clients.

I’m not here to be the cheapest option. I’m here to be the right option for the humans who get it.

How do you handle the "too expensive" objection in your business?

Address

PO Box 163
Kingswood, NSW
2747

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+61401053469

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Introducing Crazy Cat Copy

I’m Rachel, the krazy kiwi behind Crazy Cat Copy!

I specialise in WordPress website design and maintenance, along with writing website copy and blog copy for service-based businesses and music industry professionals.

I do what I do because I enjoy using technology (hence my WordPress services) and am passionate about small business owners having a beautiful website and online copy that makes them shine!

Many people don’t feel comfortable writing their own copy or building their own websites so I alleviate that stress from them.