Crazy Digital Creative

Crazy Digital Creative Rachel Amies is a WordPress website consultant and SEO copywriter based in Sydney, NSW.

16/07/2025

Confession: I hate bookkeeping and admin.

There. I said it. (Shh, don't tell my accountant!)

Give me SEO keyword research to do? Bliss.
Hand me a WordPress website that needs rebuilding? Let's go.
Ask me to write compelling copy that converts? I'm your human.

But ask me to reconcile transactions and dealing with invoices forwarded to Hubdoc?

Internal screaming intensifies.

Why bookkeeping makes me want to hide under my desk:
⇨ It's mind-numbingly boring (sorry, accountants and bookkeepers of the world)
⇨ It feels like time I could spend helping clients
⇨ My creative brain simply ... switches off
⇨ It's necessary but not needle-moving work

The catch-22: I don't feel like I have enough transactions to justify outsourcing it. So here I am, once a week, grudgingly opening my accounting software to get the pain over and done with.

But I’m looking forward to outsourcing it again.

Fellow business owners: What's the one task you'd delegate in a heartbeat if you could?

Bonus points if it's something you know you should outsource but haven't yet because of [insert perfectly reasonable excuse here].

15/07/2025

Stuck wondering what your website actually needs?

Time for some clarity.

I'm opening up my calendar for obligation-free 15-minute chats with business owners who know their website needs work but aren't sure where to start.

This quick conversation is perfect if:

✅ Your website feels outdated and you need a complete revamp
✅ Your content sounds like everyone else in your industry
✅ You're not sure if you need copywriting, WordPress development, or both
✅ You want an audit to see how your website is actually performing
✅ You're tired of your website working against you instead of for you

𝐖𝐡𝐚𝐭 𝐡𝐚𝐩𝐩𝐞𝐧𝐬 𝐢𝐧 𝟏𝟓 𝐦𝐢𝐧𝐮𝐭𝐞𝐬: We'll chat about your biggest website challenges so I can understand exactly how to help you. No sales pressure, no lengthy presentations. Just a conversation about what you need.

𝐀𝐟𝐭𝐞𝐫 𝐨𝐮𝐫 𝐜𝐡𝐚𝐭: If it sounds like we're a good fit, I'll email through a personalised proposal for you to consider. No obligation to move forward, but you'll have clarity on your options.

You’ll walk away with:
⮕ A clear idea of what your website actually needs
⮕ Honest feedback on whether I’m the right human to help
⮕ A plan of attack (whether you work with me or not)
⮕ A chat in plain English (not marketing mumbo jumbo)

𝐓𝐡𝐢𝐬 𝐢𝐬𝐧'𝐭 𝐟𝐨𝐫 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞: If you're looking for the cheapest option or want to micromanage every pixel and paragraph, we're probably not a match. But if you value expertise and want a website that actually works for your business, let's chat.

Your website should be your best salesperson, not your most expensive business card.

𝐑𝐞𝐚𝐝𝐲 𝐟𝐨𝐫 𝐬𝐨𝐦𝐞 𝐜𝐥𝐚𝐫𝐢𝐭𝐲? Book your obligation-free 15-minute chat here:
https://crazy-digital-creative.moxieapp.com/public/15-minute-meeting

14/07/2025

"Synergy".

Oh, how this word makes me want to throw my laptop out the window.

If I had a dollar for every time that word showed up in corporate copy, I’d be writing this post from my yacht in the Mediterranean whilst sipping on a mojito.

Here’s why “synergy” deserves a first-class ticket to the bin:

𝐈𝐭 𝐦𝐞𝐚𝐧𝐬 𝐧𝐨𝐭𝐡𝐢𝐧𝐠 𝐧𝐨𝐰
Corporate bingo killed it. It’s used so vaguely, no one knows what it actually means anymore. “We create synergistic partnerships”. Okay. But what does that mean? Are we collaborating? Merging? Singing Kumbaya?

𝐈𝐭 𝐬𝐜𝐫𝐞𝐚𝐦𝐬 "𝐜𝐨𝐫𝐩𝐨𝐫𝐚𝐭𝐞 𝐁𝐒"
The moment you use "synergy," you sound like every other jargon-drunk consultant who thinks big words equal big brains.

𝐈𝐭 𝐜𝐨𝐧𝐟𝐮𝐬𝐞𝐬 𝐲𝐨𝐮𝐫 𝐢𝐝𝐞𝐚𝐥 𝐡𝐮𝐦𝐚𝐧𝐬
While you're busy talking about "synergistic solutions," your ideal clients are wondering what the hell you actually do.

Here’s what you probably meant to say:

✅ We work together
✅ We collaborate
✅ We partner with
✅ We form strategic alliances (if you’re feeling fancy but still want to make sense)

𝐓𝐡𝐞 𝐩𝐥𝐚𝐢𝐧 𝐄𝐧𝐠𝐥𝐢𝐬𝐡 𝐚𝐝𝐯𝐚𝐧𝐭𝐚𝐠𝐞
When professional service businesses ditch the jargon and use plain English instead:

⮕ Client satisfaction increases
⮕ Your ideal humans actually understand what you offer
⮕ You sound like a human, not a corporate robot
⮕ Trust builds faster
⮕ Conversations flow more naturally

𝐇𝐞𝐫𝐞'𝐬 𝐭𝐡𝐞 𝐭𝐫𝐮𝐭𝐡: Your ideal clients don't need to be impressed by your vocabulary. They need to understand how you solve their problems.

𝐌𝐲 𝐜𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 𝐭𝐨 𝐲𝐨𝐮: Go through your website right now. Find every instance of "synergy" (and its equally w***y cousins like "leverage," "holistic," and "bespoke"). Replace them with words that actual humans use.

Your clients will thank you. Your bank account will thank you. And I won't have to resist the urge to rewrite your entire website in my head.

𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐬𝐞𝐫𝐯𝐢𝐜𝐞 𝐩𝐫𝐨𝐯𝐢𝐝𝐞𝐫𝐬: Your expertise speaks volumes. Your jargon? It just speaks loudly.

𝐖𝐡𝐚𝐭 𝐛𝐮𝐳𝐳𝐰𝐨𝐫𝐝 𝐠𝐢𝐯𝐞𝐬 𝐲𝐨𝐮 𝐭𝐡𝐞 𝐢𝐜𝐤? Let me know in the comments.

13/07/2025

"If I sound different, I won't be taken seriously."

Oh hello, silent killer of standout websites and soulful marketing.

I see this constantly with professional services. Brilliant accountants, savvy lawyers, sharp financial planners, all second guessing themselves out of showing any personality online.

Why?

Because they think personality = unprofessional. And that’s a BIG, costly lie.

Here are the limiting beliefs that are costing professional services dearly:

🤐 "If I sound different, I won't be taken seriously"
Playing it safe turns websites into jargon-fueled snoozefests.. Your dream ideal clients want to work with humans, not robots. They want to know that you understand them.

🏢 "Small practice, small voice"
This hits smaller firms hard. They think only the big firms can afford proper marketing, so they don't invest in their online presence. But your boutique firm is your competitive advantage. So, use it!.

📋 "Compliance over connection"
As an ex-lawyer, I get it. Yes, you have to play by the rules. But that doesn’t mean your website should sound like a policy document. You can be compliant and compelling.

A real example: I wrote website content for an insurance advisor who’s naturally bubbly and conversational. When she first read the copy I wrote for her, she loved it. But she was also concerned: "Does this sound too conversational? Will people take me seriously?"

But here's the thing. She IS conversational. That's one of her strengths. And it was one reason why clients trust her.

Her web developer agreed the copy was a perfect match for her personality. And that personality? It's exactly what sets her apart from every other dry insurance website out there.

How these beliefs manifest:
⮕ Not investing in marketing at all
⮕ Sticking with outdated approaches that "feel safe"
⮕ Websites that sound dry and filled with industry jargon
⮕ Missing opportunities to showcase expertise
⮕ Losing clients to competitors who aren't afraid to be human

The truth about professional marketing: You can be taken seriously AND sound like yourself. You can follow the rules AND show some soul. You can build trust BECAUSE you sound human.

Your personality isn’t risky. It’s your competitive edge.

What belief is holding your business back from showing up online like the legend you actually are?

12/07/2025

"Rachel's span of knowledge is incredible."

This feedback from Melinda Leyshon absolutely made me smile.

Here's what Melinda said about working with me:

"Rachel's span of knowledge is incredible. She delivered CRM training for our team (without making me feel silly for asking the obvious!), graciously sharing information and taking the time to explain things thoroughly. Because of her extensive skillset she's my first choice when we're under the pump and I need templates, automations, technical help or copy assistance. She's willing to go the extra mile and, most importantly, is a deliciously lovely person."

What makes this testimonial special?

Melinda Leyshon is a copywriting gun in her own right. Smart, savvy, and seriously good with words. So when she trusted me with her overflow content work and some CRM training for her own business? My copywriter heart did a happy dance.

How I've helped Melinda:
✍️ Blog content writing. Taking on overflow work when she's swamped with client deadlines
📝 Client content projects. Supporting her business when she's under the pump
🛠️ CRM training. Helping her team get the most out of their systems
⚙️ Technical support. Templates, automations, and problem-solving

The lesson here? Even experts need backup. Even copywriters need copywriters. Even business owners who know their stuff need someone they can trust when deadlines are tight or technical challenges arise.

What I love about working with professionals like Melinda:

⮕ They know quality when they see it
⮕ They understand the value of getting things done right
⮕ They appreciate expertise and aren't afraid to invest in it
⮕ They become incredible advocates for your work

Want to work with someone other professionals trust with their most important projects? When copywriters choose me for their overflow work and technical support, you know you're in good hands. Ready to experience that level of expertise? Send me a DM.

This was my very first business invoice. Two hours. $99. Hourly pricing that now makes my head cringe.Back then, I was s...
11/07/2025

This was my very first business invoice. Two hours. $99. Hourly pricing that now makes my head cringe.

Back then, I was still in my corporate role, squeezing business work into evenings and annual leave days. I was "Crazy Cat VA". A virtual assistant drawing on my office management experience.

𝐅𝐚𝐬𝐭-𝐟𝐨𝐫𝐰𝐚𝐫𝐝 𝐭𝐨 𝟐𝟎𝟐𝟓:
⮕ That same scope of work doesn’t interest me
⮕ I've rebranded twice (Crazy Cat VA → Crazy Cat Copy → Crazy Digital Creative)
⮕ I've shifted from hourly to value-based pricing
⮕ I've niched down to SEO copywriting + WordPress development for professional services

𝐓𝐡𝐞 𝐭𝐮𝐫𝐧𝐢𝐧𝐠 𝐩𝐨𝐢𝐧𝐭? Other business owners started saying "Oh, you want someone who's good with words? Go talk to Rachel." Plus, someone loved my website so much they asked me to build theirs too.

That's when I realised I was was finding my groove.

𝐖𝐡𝐚𝐭 𝐈'𝐯𝐞 𝐥𝐞𝐚𝐫𝐧𝐞𝐝 𝐚𝐛𝐨𝐮𝐭 𝐩𝐫𝐢𝐜𝐢𝐧𝐠: Hourly pricing is a trap. Clients dissect your time estimates: "It can't possibly take you X hours to do Y task."

𝐕𝐚𝐥𝐮𝐞-𝐛𝐚𝐬𝐞𝐝 𝐩𝐫𝐢𝐜𝐢𝐧𝐠? It's about the value I provide, not the clock. A website that generates 363% more organic clicks isn't worth $99. It's worth thousands.

Skills I've built along the way:
✅ 𝐖𝐫𝐢𝐭𝐢𝐧𝐠: Journalism background + legal practice = words that work
✅ 𝐒𝐄𝐎: Following the right humans and completing ethical SEO training
✅ 𝐖𝐨𝐫𝐝𝐏𝐫𝐞𝐬𝐬: Self-taught, using a geeky brain + creative mind + lots of trial and error

𝐓𝐡𝐞 𝐜𝐨𝐧𝐟𝐢𝐝𝐞𝐧𝐜𝐞 𝐬𝐡𝐢𝐟𝐭: I used to doubt my WordPress skills until I realised it wasn't about knowing everything. It was about knowing more than my clients needed me to know.

𝐅𝐨𝐫 𝐚𝐧𝐲𝐨𝐧𝐞 𝐬𝐭𝐢𝐥𝐥 𝐜𝐡𝐚𝐫𝐠𝐢𝐧𝐠 𝐡𝐨𝐮𝐫𝐥𝐲 𝐨𝐫 𝐟𝐞𝐞𝐥𝐢𝐧𝐠 "𝐧𝐨𝐭 𝐞𝐱𝐩𝐞𝐫𝐭 𝐞𝐧𝐨𝐮𝐠𝐡":
⮕ Your first invoice won't be your last pricing model
⮕ You’ll find your groove
⮕ Confidence comes from solving other human’s problems
⮕ Your journey is longer than you think it'll be, but worth every step

𝐖𝐡𝐚𝐭 𝐝𝐨𝐞𝐬 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐩𝐫𝐢𝐜𝐢𝐧𝐠 𝐣𝐨𝐮𝐫𝐧𝐞𝐲 𝐥𝐨𝐨𝐤 𝐥𝐢𝐤𝐞? Let me know in the comments.

10/07/2025

Pub crawl with

Is this you?You’ve got a website. Technically. But it’s collecting more digital dust than dream clients.My SEO copywriti...
10/07/2025

Is this you?

You’ve got a website. Technically. But it’s collecting more digital dust than dream clients.

My SEO copywriting + WordPress (re)development packages are for you if:

✅ You’re ready to stop side-eyeing your website and use it to attract clients
✅ You know quality isn’t cheap. And cheap websites? They’ll cost you more in the long run
✅ You want results like 363% more organic website clicks
✅ You're tired of juggling separate suppliers (an SEO copywriter and a WordPress developer)
✅ You understand that effective websites take strategy, not pretty pictures
✅ You're itching to explain what you do in plain English that your ideal clients can understand
✅ You value working with someone who understands professional service businesses
✅ You want a website that works for you instead of against you
✅ You’re open to expert advice
✅ You're ready to start attracting your dream clients online instead of relying solely on referrals

Bonus points if:
⮕ You're a professional service business (law, accounting, financial planning, HR, insurance, coaching)
⮕ You're based in Australia (though I work with international clients too)
⮕ You're serious about growing your business, not just having a prettier website
⮕ You understand that good work takes time and shortcuts won’t cut it

Not sure if this is you? If you're still trying to DIY your way to online success, spending weekends wrestling with WordPress, SEO or wondering why your beautiful website isn't generating leads, we should chat.

This isn't for you if:
❌ You want the cheapest option available
❌ You're not ready to invest in professional marketing
❌ You want to micromanage every word and design choice
❌ You're looking for quick fixes or overnight transformations

𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐭𝐮𝐫𝐧 𝐲𝐨𝐮𝐫 ‘𝐦𝐞𝐡’ 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐚𝐧 ‘𝐚-𝐦𝐞𝐡-𝐳𝐢𝐧𝐠’ 𝐜𝐥𝐢𝐞𝐧𝐭-𝐠𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐦𝐚𝐜𝐡𝐢𝐧𝐞?

DM me to discuss how my combined SEO copywriting + WordPress development can help you dominate your market online.

Enjoyed the mastermind day at SEO Estonia Looking forward to dinner tonight and the next two days. The learning never st...
09/07/2025

Enjoyed the mastermind day at SEO Estonia

Looking forward to dinner tonight and the next two days. The learning never stops. And neither does networking.

I need some fresh voices in my feed. 𝐆𝐨𝐭 𝐚𝐧𝐲 𝐭𝐢𝐩𝐬 𝐨𝐧 𝐰𝐡𝐨 𝐬𝐡𝐨𝐮𝐥𝐝 𝐈 𝐛𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠?I'm craving some new perspectives on SEO,...
09/07/2025

I need some fresh voices in my feed.

𝐆𝐨𝐭 𝐚𝐧𝐲 𝐭𝐢𝐩𝐬 𝐨𝐧 𝐰𝐡𝐨 𝐬𝐡𝐨𝐮𝐥𝐝 𝐈 𝐛𝐞 𝐟𝐨𝐥𝐥𝐨𝐰𝐢𝐧𝐠?

I'm craving some new perspectives on SEO, WordPress, AI and digital marketing.

Here are some creators I already love and learn from:

✅ Rand Fishkin. SEO insights that actually make sense
✅ Rob Lennon. AI prompting extraordinaire
✅ Ann Handley. Content marketing gold with personality

But I know there are brilliant humans out there I'm missing.

I'm especially interested in:
⮕ SEO experts who explain things in plain English (not jargon-heavy)
⮕ WordPress developers who share practical tips
⮕ Content creators who understand professional services marketing
⮕ AI experts who show practical applications (not just hype)
⮕ Anyone who brings humour to the often-dry world of digital marketing

𝐘𝐨𝐮𝐫 𝐦𝐢𝐬𝐬𝐢𝐨𝐧, 𝐬𝐡𝐨𝐮𝐥𝐝 𝐲𝐨𝐮 𝐜𝐡𝐨𝐨𝐬𝐞 𝐭𝐨 𝐚𝐜𝐜𝐞𝐩𝐭 𝐢𝐭: Drop your favourite SEO, WordPress, AI or digital marketing creators in the comments. Tag them if you're feeling brave!

Bonus points if they:
🎯 Actually help professional service businesses (not just talk theory)
😄 Don't take themselves too seriously
📚 Share actionable advice, not just fluff

I promise to check out every single recommendation.

𝐖𝐡𝐨'𝐬 𝐛𝐞𝐞𝐧 𝐭𝐞𝐚𝐜𝐡𝐢𝐧𝐠 𝐲𝐨𝐮 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐧𝐞𝐰 𝐥𝐚𝐭𝐞𝐥𝐲? Let's build a community of learning here.

If you want to turn your ‘meh’ website into something 'a-meh-zing' then let's chat about working together.I have 3 spot...
08/07/2025

If you want to turn your ‘meh’ website into something 'a-meh-zing' then let's chat about working together.

I have 3 spots available for my complete SEO copywriting and WordPress development packages in August.

What's included:
✅ 𝐒𝐄𝐎 𝐜𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐢𝐧𝐠 that speaks to your ideal clients and ranks on Google
✅ 𝐖𝐨𝐫𝐝𝐏𝐫𝐞𝐬𝐬 𝐝𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 that's fast, secure, and mobile-friendly
✅ 𝐎𝐧𝐞 𝐩𝐨𝐢𝐧𝐭 𝐨𝐟 𝐜𝐨𝐧𝐭𝐚𝐜𝐭. No juggling between copywriter and developer
✅ 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡. Everything works together from day one
✅ 𝐎𝐧𝐠𝐨𝐢𝐧𝐠 𝐬𝐮𝐩𝐩𝐨𝐫𝐭. Because websites need humans who care about them

Perfect for professional service business owners who:
⇨ Want to stop hiding from their website
⇨ Need content that converts visitors into leads
⇨ Are tired of managing multiple providers
⇨ Craving real results (hello, 363% more organic website clicks)
⇨ Value working with someone who gets their industry

𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐬𝐭𝐨𝐩 𝐥𝐞𝐭𝐭𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐜𝐨𝐦𝐩𝐞𝐭𝐢𝐭𝐨𝐫𝐬 𝐰𝐢𝐧 𝐭𝐡𝐞 𝐨𝐧𝐥𝐢𝐧𝐞 𝐠𝐚𝐦𝐞?
Send me a DM and let's discuss how my combined SEO copywriting + WordPress development packages can transform your digital presence.

Don't wait until your ideal clients find your competitors instead.

DM me to secure your spot.

When strategic SEO copywriting meets WordPress development: A 12-month transformation𝐁𝐄𝐅𝐎𝐑𝐄: A local service business ca...
06/07/2025

When strategic SEO copywriting meets WordPress development: A 12-month transformation

𝐁𝐄𝐅𝐎𝐑𝐄: A local service business came to me after their rebrand. Their challenges:

⇨ No website to showcase their new brand
⇨ No search visibility for any service terms
⇨ No content strategy or SEO foundation

Competing against established businesses with years of online presence, they felt overwhelmed. Despite being excellent at what they do (along with decades' worth of experience), they were invisible online and needed to rebuild their digital presence from the ground up.

𝐏𝐑𝐎𝐂𝐄𝐒𝐒: Here's what we implemented over 12 months:

✅ Briefing call to understand his business and goals
✅ Comprehensive SEO keyword research targeting local service terms
✅ SEO-friendly copywriting optimised for search and conversions
✅ WordPress website development aligned with their rebrand
✅ Two SEO-friendly blog posts each month for 12 months
✅ Technical SEO optimisation for search performance
✅ Local SEO focus for their target areas
✅ Ongoing website maintenance and performance monitoring

𝐀𝐅𝐓𝐄𝐑: The results after 12 months speak for themselves:

⇧ 871% increase in organic search impressions
⇧ 363% increase in organic clicks
⇧ 61% increase in total website sessions
⇧ 109% increase in direct traffic
⇧ Significant ranking improvements for key local terms
⇧ Six pages happily living on page 1 of Google

𝐓𝐇𝐄 𝐓𝐀𝐊𝐄𝐀𝐖𝐀𝐘: This wasn't luck. It was strategic SEO copywriting combined with technical WordPress expertise, and then an ongoing SEO strategy executed consistently over 12 months.

𝐓𝐡𝐞 𝐛𝐞𝐚𝐮𝐭𝐲 𝐨𝐟 𝐭𝐡𝐢𝐬 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡? The results compound. Every blog post continues attracting visitors. Every ranking improvement continues driving traffic. Every piece of optimised content continues working 24/7.

𝐑𝐞𝐚𝐝𝐲 𝐟𝐨𝐫 𝐬𝐢𝐦𝐢𝐥𝐚𝐫 𝐫𝐞𝐬𝐮𝐥𝐭𝐬? If you're tired of potential clients finding your competitors instead of you, let's chat.

My combined SEO copywriting + WordPress development approach has helped multiple professional service businesses dominate their local markets.

Send me a DM if you want to discuss how we can transform your online presence and start attracting qualified leads consistently.

Address

Kingswood, NSW

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+61401053469

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Introducing Crazy Cat Copy

I’m Rachel, the krazy kiwi behind Crazy Cat Copy!

I specialise in WordPress website design and maintenance, along with writing website copy and blog copy for service-based businesses and music industry professionals.

I do what I do because I enjoy using technology (hence my WordPress services) and am passionate about small business owners having a beautiful website and online copy that makes them shine!

Many people don’t feel comfortable writing their own copy or building their own websites so I alleviate that stress from them.