The Social Connection

21/12/2025

You’d be surprised at what we can capture in just 1/1.5 hours 👀
A whole content library worth of photos and videos… without you losing half your day!

Our on-site content shoots are designed to be fast, efficient and intentional. These are perfect for:
• Our SMM clients (booked at the start of each content block)
• Non-SMM clients wanting fresh content for their website, socials or marketing
• Teams who want to work with quality content but don’t have the time, tools or skills to capture it themselves

From clean product shots to behind-the-scenes moments, customer interactions, team photos, video snippets and everything in between, we come prepared with a plan and leave you with assets you can actually use.

Want to see what’s included? Head to thesocialconnection.com.au/services or flick us a DM for more info.

18/12/2025

If you’ve ever wondered, “Is this a story, or a feed post?” - trust us, you’re not the only one. It’s one of the most common questions we get from small businesses.

Here’s the secret sauce... A strong social presence uses both - on purpose.

Your feed = discovery + brand building.
This is your shopfront. The place people land when they’re sizing you up, deciding whether to follow you, book you or buy from you. Use it for the important things: your services, evergreen info, value-packed posts, and anything that deserves to stick around longer than 24 hours.

Your stories = connection + engagement.
This is where your personality shines. It’s real, immediate, behind-the-scenes and low pressure. Perfect for reminders, quick wins, polls, and the messy everyday moments that make your brand human.

Together, your feed and stories work hand-in-hand to help your audience: know you → like you → trust you → choose you.

Want help figuring out what goes where? Slide into our DMs. We’re always up for a chat about strategy.

17/12/2025

Smiling because this is our last full work week for 2025 🤯✨
A little reminder that the laptops will officially close at 4pm on Wednesday, December 24 - and this year, we really mean it.

Social media may stop for no one, but after four massive years of building this little biz of ours, we’re making a conscious effort to step back, breathe, and actually switch off over Christmas/New Year. For the first time ever (manifesting that we actually stick to it 🤞).

We're already filling up with new enquiries for 2026, so if you’ve been meaning to get in touch or want to lock in an early 2026 meeting, now’s the perfect time.
📧 Email us at [email protected] and we’ll book you in for the new year.

16/12/2025

Instagram just rolled out Linked Reels, and it’s honestly one of the most useful updates we’ve seen in a while (certainly one of our favs!)
In simple terms, Linked Reels let you connect one Reel to another, so your audience can easily tap through a series instead of hunting around your profile for “Part 2”.

Why this matters for businesses 👇
• It keeps people watching longer (hello, better watch time)
• It helps you tell a story across multiple posts
• It turns one-off Reels into intentional, connected content
• It gives older Reels a second life by linking them to new ones

Think about using Linked Reels for things like step-by-step tutorials, FAQs or follow-ups, event coverage across multiple days, before/after transformations, and educational content that’s too much for one Reel.

The result? Less friction. More flow. Better storytelling.

This is a great reminder that strategy isn’t about posting more, it’s about structuring your content so people actually consume it.

Have you noticed this feature yet? Or are you already thinking about where it could fit into your content? Let us know 👇

11/12/2025

This project was a big one … in fact, the biggest document we’ve ever produced - a 44-page Audit + Communications & Marketing Strategy for the team at Leadership Great South Coast.

And while it was a monster to pull together, we’re really proud of the final result. This strategy is designed to give their organisation clearer direction, stronger messaging, and a practical roadmap to guide their communications moving forward.

From strategic direction and content planning, to team alignment and measurable goals, this document now becomes their north star. A tool they can use, adapt, and lean on as the organisation continues to grow.

A huge thank you to LGSC for trusting us with such a meaningful piece of work. 💙

If your organisation is ready for a clearer, more cohesive approach to marketing and communications, we’d love to chat.

09/12/2025

Before you worry about TikTok trends, daily posting, or how to make “better Reels”… pause. Because none of that matters if your Instagram and Facebook bios aren’t doing their job.

Your bio is your digital first impression - the place where people decide (instantly) whether they understand who you are, what you offer, and why they should stay.

A strong bio:
✔ attracts the right followers
✔ improves searchability
✔ increases conversions
✔ supports your content strategy
✔ builds trust from the very first click

A weak bio? It makes everything else harder… no matter how good your content is.

So we're breaking down exactly what to optimise in your IG and FB bios - section by section - and why each one matters. If you haven’t reviewed your bios in the last six months, consider this your sign.

Save this post, revisit it with fresh eyes, and give your socials the foundation they deserve.

09/12/2025

We are proud to support the Port Fairy Cricket Club through their Live Auction this year.
There's so many great items, all donated through local businesses.

Have a look and see if you can grab yourself some goodies, all while supporting a great local club. 🏏

Online Auction Now Open!
For the first time, we’ve taken our annual auction online, making it easier than ever to get involved and support our club.

We’ve gathered over 100 amazing items, generously donated by our incredible community and supporters.

Every bid supports our Club and helps our Pirates continue building something special.

Click on the link below to start bidding now!!

https://airauctioneer.com/port-fairy-cricket-club-auction-2025

07/12/2025

Christmas break loading … and we can’t wait. 🎄
Our last day in the office will be Wednesday 24 December, and we’ll be back, caffeinated and ready to roll, on Monday 12 January, 2026.

Between now and then, we’ll be working closely with our clients to make sure their socials are sorted, scheduled and looking sharp over the Christmas–New Year break - because socials don’t sleep … but we want to!

And if you’re thinking about working with us in the new year … that, friends, is a 2026 problem 🤭

Until then, bring on the silly season, the sunshine, the sleep-ins and the ‘out of office’ glory.

04/12/2025

We’ve recently finished a beautiful project for our long-time client, Mulleraterong Centre Centre - their Annual Report, a document that captures the heart of their year.

Annual reports play an important role for organisations. They’re an opportunity to:
• Celebrate achievements
• Recognise participants, staff and supporters
• Communicate impact to the wider community
• Provide transparency and accountability
• Share the vision for the year ahead

For Mulleraterong Centre, this year’s report reflects their commitment to delivering exceptional, person-centred disability support to Hamilton's disability community.

It’s always a privilege to help organisations tell their story in a way that is clear, respectful and meaningful.
If you’re preparing an annual report, strategic plan or flagship document and need support with writing, structure or storytelling - we’re here to help.

📩 [email protected]

02/12/2025

If there’s one thing the algorithm agrees on in 2025, it’s this: Video is the fastest way to be seen, understood and remembered.
And if you’re tired of trying to DIY your content… that’s where we come in.

Our Content Shoots are custom designed specifically for small businesses who might want:
✴️ High-quality footage (without hiring a big production crew)
✴️ Scroll-stopping images you’ll actually use
✴️ Interview-style clips that feel real, not rehearsed
✴️ A full library of raw footage you can repurpose for months
✴️ Edits formatted perfectly for Reels, TikTok or your website

Whether you’re showcasing your space, your products, your people, or the magic that happens behind the scenes - we’ll capture it all in a way that feels authentic to your business.

Because content is king … but only if it’s good content.

If you’re ready for video that boosts reach, engagement and trust, let’s chat 👇
[email protected].. Or head to thesocialconnection.com.au/services

30/11/2025

We’re excited to share one of our newest projects, a 21-page Event Marketing Guide created in collaboration with Moyne Shire Council.

This free resource will be available to all event organisers across the shire and is designed to make promoting local events easier, clearer, and far more strategic.

Inside, we cover everything from:
• Where to start with social media
• A week-by-week content timeline
• How to boost your reach with photos, videos & Stories
• Local promotion ideas
• Paid ad basics
• Email marketing
• PLUS a content map & checklist to keep planning simple

As we head into summer (aka “event season” in south-west Victoria!), this is the perfect tool for organisers who want stronger attendance, more visibility, and a clearer plan of attack.

If you’re a council or organisation wanting a customised version for your region, or if you’d like support promoting your event, we’d love to chat.
📩 [email protected]

27/11/2025

Our recent content shoot with Matt and his beautiful family at Precision Waterjet was one for the books 👏

This shoot was all about bringing Matt’s story to life - capturing footage for a brand-new hero video for his website, a social media edit, and delivering all the raw assets so he’s got plenty of content ready to roll.

That’s the beauty of our Content Shoots, while we have a guide, we can certainly customise. Whether you need a polished brand video, authentic social media content, or a mix of both, we’ll plan it out, capture it on-site, and deliver everything you need to keep your business visible and consistent online.

Check out the inclusions at thesocialconnection.com.au/services and send us a DM if a content shoot could help your business show up stronger in 2026.