The Social Connection

The Social Connection 🚀 Helping businesses with strategic social media & digital marketing
💅🏻 Experts in content, copy & community
💌 DM for tailored support

Is Digital Marketing full of acronyms you pretend to understand? We're breaking down six of the most common terms in dig...
23/08/2026

Is Digital Marketing full of acronyms you pretend to understand?

We're breaking down six of the most common terms in digital marketing, explained simply, no jargon, no fluff.

👉 Swipe through and finally feel confident knowing your UGC from your ROAS.

Save this one for later, it's a good one to come back to.

Kinda chic to recognise that 'Kinda' isn't a word, but for the purpose of this trend, we're letting it slide ...
20/08/2026

Kinda chic to recognise that 'Kinda' isn't a word, but for the purpose of this trend, we're letting it slide ...

18/08/2026

6:30am. Dark. Cold. Pre-race jitters. We wouldn't have been anywhere else. 🏔️

This year we weren't just managing Peaks & Trails' social media in the lead up, we were on the ground for the whole thing, from the first runners warming up in the dark below Mount Sturgeon, to the 50km finishers crossing the line six hours later.

The race hub buzz, the nervous energy at registration, the volunteers who make the whole thing possible, the setting (Mount Sturgeon emerging from the pre-dawn light! 😍), the finish line emotions that Nat, the biggest empath, couldn't handle.

We captured all of it. 500+ individual photo and video files for Peaks and Trails to use in future marketing, sponsorship, and storytelling.

That's what event coverage is for, to truly convey the atmosphere, the meaning, the people, the moments that don't happen twice.

If you've got an event coming up and you want someone who genuinely cares about capturing it properly, that's us. DM us or email [email protected] 💌

Just a couple of tickets left for this one, and we really don't want you to miss out.On Thursday, August 27 we're back i...
16/08/2026

Just a couple of tickets left for this one, and we really don't want you to miss out.

On Thursday, August 27 we're back in Port Fairy to run a Meta Paid Ads workshop, and if you've ever boosted a post and wondered where your money actually went, this is a great one for you.

We'll walk you through how to build smarter, more targeted campaigns from the ground up. Proper budgeting, the right audiences, A/B testing, and actually understanding what you're doing and why. No more crossing your fingers after hitting boost.

📅 Thursday, August 27
7-9pm | Port Fairy Surf Life Saving Club Life Saving Club Education Centre

A big thank you to Moyne Shire Council and Commerce Moyne for coordinating these workshops for local businesses.

Grab your $10 ticket at https://events.humanitix.com/meta-paid-ads-create-smarter-campaigns-that-actually-reach-the-right-people-workshop

13/08/2026

"That was exactly what I needed" 🤩
"I wish I knew that earlier" 🤩
"Best workshop you girls have ever hosted" 🤩

We came away from our most recent Reels Workshop at The Koroit Stables with lots of gratitude for the south west business community and its wonderful people who keep showing up and open themselves to grow!

As always, big thanks to Moyne Shire Council and Commerce Moyne for partnering with us to help local business owners become more confident to share their stories online! And to Koroit Eatery for the yummy food ... those scones! 🤤

We think it would be so much fun for a group of business besties to have their own private Reels workshop! If you do too, slide into our DMs 💌

We'll say it louder for the people in the back. 📣The pressure to post every single day is real, but it's also completely...
11/08/2026

We'll say it louder for the people in the back. 📣

The pressure to post every single day is real, but it's also completely unnecessary. Consistency will always beat volume, and your audience would rather see you show up reliably than burn yourself out trying to keep up with an unrealistic schedule.

If social media feels overwhelming right now, start small. Commit to one post a week. When that feels manageable, move to two. Then three. Build it up at a pace that actually works for you and your business.

You're a small business owner wearing a lot of hats. Don't make social media harder than it needs to be.

Five posts one week and then ghosting for three? Your audience will notice. One solid, consistent post a week will build trust, familiarity and momentum over time. We promise.

Sheepvention 2026, done and dusted! 🐑😮‍💨We just love showing up for this event every year. It's such a good time, and do...
06/08/2026

Sheepvention 2026, done and dusted! 🐑😮‍💨

We just love showing up for this event every year. It's such a good time, and doing it alongside people we love working with makes it even better.

This has to be our dream team! Chris and Loz from We Met in June Photography, who we often team up with for events, and Ben and Mason from GB Creative, two of the most passionate people in the Ag space.

We love getting to collaborate with other small businesses, and this is such a special event for that.

Let's do it all again in 2027. 🙌

If you've ever boosted a post, watched the money disappear, and wondered what actually happened, this workshop is for yo...
04/08/2026

If you've ever boosted a post, watched the money disappear, and wondered what actually happened, this workshop is for you! 💸👀

We're heading to Port Fairy for an evening workshop on Meta Paid Ads, hosted by Commerce Moyne in partnership with Moyne Shire Council, and we're going to show you exactly how to stop guessing and start getting real results from your ad spend.

META PAID ADS: Create Smarter Campaigns That Actually Reach the Right People
Thursday 27 August | 7:00 – 8:30pm
📍 Education Centre, Port Fairy
🎟 Just $10

This hands-on session is built for small business owners who are done throwing money at the Boost button and want to understand how Meta Ads actually work - targeting, budgeting, A/B testing, and building a campaign from scratch that reaches the right people at the right time.

We'll build a campaign together, start to finish, in the room.

Bring a laptop or tablet, be logged in to your Meta account, and ask all the questions!

Grab your ticket: https://events.humanitix.com/meta-paid-ads-create-smarter-campaigns-that-actually-reach-the-right-people-workshop

... $10 is honestly a steal for what you'll walk away with!

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Kirkstall, VIC
3283

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Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

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