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Monday 8am - 5pm Tuesday 8am - 5pm Wednesday 8am - 5pm Thursday 8am - 5pm Friday 8am - 5pm

The Social Connection

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Kirkstall, VIC
The Social Connection

🚀 Helping businesses with strategic social media & digital marketing
💅🏻 Experts in content, copy & community
💌 DM for tailored support

14/09/2025

Behind the scenes of our Glow Up competition with HER. Skin Lounge ✨
We’ve been busy crafting Cecelia a Social Media Strategy that’s not just a pretty document to sit on the shelf (though it does look gewd! 💅). This is her socials bible - packed with clear direction, actionable tips, and bite-sized tools to help her content truly reflect the heart of her business.

The best part? It’s practical. Cecelia now has a guide she can lean on day-to-day, whether it’s planning her content pillars, building engagement, or staying consistent online.
Because a strategy should never feel overwhelming - it should feel like confidence on paper!

Next step: social content! 👀

09/09/2025

Hashtags are 'dead'? Well, hang on … 🤔
There’s a lot of buzz lately claiming Instagram hashtags are no longer relevant - but we've done our due diligence and are sharing what we know for sure (without questionable quotes from Adam Mosseri)!

Bottom Line: Hashtags aren’t dead, but they can’t carry your reach anymore - they’re just one part of a layered strategy (and should've always been!). If you want help researching keywords or building local SEO into your socials, drop us a message. We’re all about helping you show up smarter, and with impact.

07/09/2025

Need words that work? Whether it’s a brand-new website or a media release for your business’ next big move, we’re your gals. ✍️

With our background as trained journalists, we know how to dig deep, craft compelling narratives, and get your story in front of the right audience. We love sinking our teeth into longer projects and letting our creative writing juices flow, all while making sure your message is clear, engaging, and on-brand.

DM us or email [email protected] to chat about your next copywriting project. 📩

04/09/2025

It's time for a little spring cleaning ... take this as your reminder to give your online presence a freshen up!

1️⃣ Update your bios – Make sure they’re cohesive across all social media platforms, including your Google Business Profile.
2️⃣ Check your links – Test every link in your bios to make sure they work and point to the right place.
3️⃣ Review your opening hours – Update for seasonal changes, public holidays, or new business hours.

A little maintenance now saves confusion later and ensures your audience always has accurate, up-to-date info when they want to find you.

02/09/2025

Over the years, we’ve learned the importance of working on the business, not just in it.

That’s why we dedicate one full day each month purely to upskilling, so we can keep sharpening our skills and evolving with an industry that never stands still.

This month, we dived into Google Ads with The Digital Picnic, and we’re sharing our three key takeaways that we want you to know:

1️⃣ Keywords aren’t just about reach – the right ones reflect your customer’s intent. (It’s less about buzzwords, more about being searchable where it matters.)
2️⃣ Quality over quantity – a smaller, highly targeted campaign will outperform a broad, “spray and pray” approach every time.
3️⃣ Consistency pays off – Google Ads isn’t a quick win, but when aligned with your social strategy, it can drive serious visibility and leads.

Learning never stops, and that’s exactly how we keep bringing fresh ideas, strategies, and tools back to our clients.

👉 Now we want to hear from you: Have you tried Google Ads? What’s been your biggest win (or frustration?) Drop it in the comments, we’d love to compare notes!

31/08/2025

Did you know we offer on-site content shoots (and at a discounted rate for our Social Media Management clients)? 🤳

These sessions can be booked as a one-off, or at the beginning of each content period and include:
- Pre-planning via strategy call or email to outline goals & create a shot list
- 1-hour on-site shoot capturing high-quality photos & videos (products, staff, BTS)
- All raw footage & images delivered in high resolution
- Content ready to be rolled into your regular SMM package (Reels, Static Posts, Stories)

And guess what? If you’re not a current SMM client, we can still capture your content - and deliver assets you can start using straight away on your socials!

Our updated website is on the way, so in the meantime, DM us with any questions or email [email protected] 💌

21/08/2025

Tara has had her Kia Sorento for a little while now… so it’s time she showed you a few of her favourite features 👀
From the Kia Connect app to Apple CarPlay, split screen magic, and even a very handy little console compartment - here’s what she's loving about this car!

If you’re in the market for a new car, go chat to the team at Clinton Baulch Motor Group and Warrnambool Kia - they’ll look after you 👏

19/08/2025

An important update - and a heartfelt thank you.
We’ve got a little change to share with you: from today, our prices will be increasing across all services.

This isn’t a decision we’ve made lightly, and reflects the value of the work we do, the care we put into every project, and the continued growth of The Social Connection.

Over the years, we’ve expanded our services, invested in education and tech, built up a dream team of collaborators, and taken on work that truly lights us up - and we’re so proud of the results we’ve delivered for our clients. We’re not just ticking boxes or posting for the sake of it. We’re thinking strategically, creating with purpose, and helping businesses show up online in a way that actually connects.

This update allows us to keep doing that - while building a business that’s sustainable, ethical, and full of impact.

To find out more, head to www.thesocialconnection.com.au, and as always, thank you for your continued support 🫶🏻

17/08/2025

Your event deserves to be seen. 📸✨
We loved capturing all the action at Sheepvention Rural Expo 2025 - from the big moments to the small details that tell the real story of the day.

Event season is just around the corner, and now is the time to start thinking about how you’ll showcase yours.

Our Event Coverage service means you can focus on running a successful event while we handle:

👉 High-quality content capture (photo + video)
👉 Live posting to keep your audience engaged in real time
👉 Storytelling that reflects your brand and event goals
👉 Post-event content you can keep using long after the day is over

Whether you’re hosting a community festival, industry expo, sporting event, or launch - make sure you walk away with content that does it justice.

📅 Spots are limited - let’s talk about your upcoming event now. Head to www.thesocialconnection.com.au to start planning.

12/08/2025

Instagram has dropped some BIG updates 🚀
From new ways to reshare, to a 'friends' tab in Reels, to deeper audience insights, there’s a lot to unpack.

Swipe through to see exactly what’s changed and how you can use these features to your advantage.

Which update are you most excited about? Tell us in the comments 👇

10/08/2025

Our gear has definitely been getting a workout lately 💪
Between workshops, photoshoots, and event coverage, we’ve had just about everything out and about.

Funny thing is … we can’t agree on what our most valued piece of equipment is (besides our phones, obviously 🤳).

For Nat, it’s her trusty tripod - the unsung hero of a good content shoot.
For Tara, it’s the laptop - where literally everything is done.

So, we want to hear from you. What’s one piece of work equipment you just couldn’t live without?
Drop it in the comments (the more weird and wild the better!), we’re nosy and love a good gadget recco 👇

Address

Kirkstall, VIC
3283

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm

Telephone

+61400249090

Website

http://www.thesocialconnection.com.au/

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