The Social Connection

23/10/2025

*Cough* Has anyone seen any skinny, cinematic Reels on IG lately? 🥴
Sure, jumping on every viral moment can be fun, but if it doesn’t fit your brand, it can feel a bit like turning up to the wrong party in fancy dress.

Authenticity will always win. Create content that reflects your values, speaks to your people, and builds trust over time. That’s what attracts the right audience - not just any audience.

So by all means, play with the trends if you’ve got the time and they genuinely fit … but remember, social media is a long game. 🫡

21/10/2025

When Nat sat down with Gayle to get a clear understanding of her business - Move Freely with Gayle - its challenges, goals, and what she wanted to get out of a Social Media Strategy, the first question was how she currently uses social media for business.
“To send memes to my friends,” was her response. They laughed, and then got to work.

Together, The Social Connection team unpacked Gayle’s goals, pinpointed what makes her business unique, and built a practical, step-by-step strategy to help her show up online with purpose and confidence.

Now, Gayle has what the team calls her Socials Bible - a living, breathing strategy designed to actually be used. It’s not a document that sits on a shelf collecting dust, but a tool that guides every post, story, and piece of content moving forward.

If you’ve ever felt unsure where to start, struggled to stay consistent, or wondered what your socials are really doing for your business, a strategy is your first step forward.

👉 Ready to get intentional with your socials? Head to https://thesocialconnection.com.au/services
to enquire.

19/10/2025

Not all metrics are created equal. Your analytics can tell a completely different story depending on what your current goals are, so it’s important to track the right numbers for the right reason.

📈 If your goal is growth, focus on: Reach, Profile views & New followers.
🤝 If your goal is client acquisition, focus on: Reach & Engagement (comments, shares, saves).
🎟️ If your goal is ticket sales or conversions, focus on: Link clicks, Website taps & DMs / enquiries.

Sure, we all love seeing growth across the board, but honing in on the metrics that matter most to your business right now helps you make smarter tweaks and see meaningful results faster.

So, next time you check your Insights, ask yourself: “Do these numbers reflect the goal I’m working toward?” And if they don't, what changes can you make next month to try and shift these numbers?

16/10/2025

Instagram’s newest feature, Shots, is here 👀
Will TSC be using it? Hmm … probably not. But that doesn’t mean it won’t work for your business.

Here’s the thing - Shots can be a clever way to:
- Reward your most engaged followers with behind-the-scenes or exclusive content
- Make your audience feel like insiders with sneak peeks or special updates
- Test quick tips, challenges, or Q&As to see how your audience responds

It could be a handy tool for connection, not necessarily reach. So if you've got some time to experiment, go for it! But keep your strategy at the core.
Are you planning to test out Shots? Tell us below ⬇️

14/10/2025

Practical. Hands on. Insightful. ✨
Whether you’re a local council looking to support your business community or a business wanting to upskill your team, our workshops are designed to give you practical strategies you can put into action straight away.

We're already locking in workshops for February 2026, and we can't wait to bring more sessions to life next year. From Canva and content creation to AI and how it can help you market your business, to Reels and social media basics, to traditional market and beyond - we make learning hands-on, engaging and tailored to what you actually need.

Delivered by Tara & Nat, these sessions are designed to equip business owners and teams with the skills and confidence to thrive online.

📩 Learn more at thesocialconnection.com.au/social-media-workshops or email [email protected].

12/10/2025

Wow. We are blown away 🤯
Our upcoming one-on-one mentoring sessions with Southern Grampians Shire Council SOLD OUT in just one day - and we could not be more excited!

Huge kudos to the Southern Grampians Shire Council for making this pilot program possible and offering such an incredible opportunity to local small businesses. And a massive thank you to every single business who booked in so quickly.

We can’t wait to meet you all later this month 🙌

09/10/2025

We recently joined the O'Brien Electrical & Plumbing Warrnambool team on-site at the Winslow Hall to capture their incredible contribution to the hall’s rejuvenation project.

Instead of traditional sponsorship, O’Brien chose to give back in the best way they know how - with tools, time, and talent. Their crew of 15 worked tirelessly to install ducted air conditioning, upgrade hot water systems, and complete a full LED lighting upgrade, with all electrical equipment donated by themselves and other generous brands and companies.
The result? A warmer, more welcoming space for the community to enjoy year-round.

It was inspiring to see so many local businesses and suppliers come together to make this project possible. A true example of how hands-on support can make a lasting difference. 🙌

07/10/2025

Southern Grampians business owners - this one’s for you!
We’re heading to Hamilton for two days only to deliver tailored, one-on-one mentoring sessions designed to help your business thrive online.

Whether you’re just starting out or ready to take things to the next level, we’ll dive into what your business needs most:
✔️ Creating content that connects
✔️ Using tools like Instagram, Canva & AI with confidence
✔️ Troubleshooting your current strategy
✔️ Step-by-step help with Reels
✔️ Building a plan that works for YOU

Spots are strictly limited - once they’re gone, they’re gone. Book your tailored one-hour session today and get personalised, practical support for your socials. Big thanks to Southern Grampians Shire Council for making these sessions available!

Martin J Hynes, Hamilton
October 28 & 29
1 hour sessions
$20 per session

👉 Lock in your place now: https://events.humanitix.com/one-on-one-social-media-mentoring

Personalised 1:1 social media mentoring for SGSC small businesses. Get tailored advice on your business' social media to help grow your digital presence.

30/09/2025

Organic vs Paid Social Media - do you really need both? 🤔 Short answer: yes. We break down why. 👆

Want to stop guessing and start seeing your socials work harder for your business? Let’s chat.

26/09/2025

Footy is serious business around here! At TSC, we’ll be backing the mighty Cats in tomorrow's granny! Nat and Tara = lifelong Geelong fans. Georgia = technically a Collingwood supporter (we’ll forgive her 😉)… BUT she’s switched allegiances for the big day.

Why?
💙 Her cousin George Stevens debuted for Geelong in Round 17 this season.
🤍 Her husband, Dylan is a Cats fan.
💙 And the clincher! Thanks to a bet on which team would go furthest in the 2025 season, their first bub (still in utero) is officially destined to be a Geelong supporter!

Safe to say… we’re all one-eyed Cats this weekend. Who are you backing? 🏆

21/09/2025

We’re pumped to be joining forces with Premier Speedway, Warrnambool this season - and in an even bigger capacity than last year! 🏁
You’ll spot us on the ground at many of their meets this season, capturing the chaos, the atmosphere, and everything in between.

Event coverage is something we absolutely love doing, and the speedway is always such a thrill. The content is fast-paced, the fans are next-level passionate, and the volunteers who make it all happen? Absolute legends. 🙌

Keep an eye out for us trackside this season. AND if you’re an event organiser who’d love us to capture the energy of your event, let’s chat! We’d love to bring it to life on socials.

18/09/2025

Did you know we offer one-off content shoots for businesses who aren’t on a Social Media Management package with us?

This service is perfect for:
✔️ Small businesses wrapping up a project and wanting to showcase it online.
✔️ Brands looking to refresh their website or digital assets without committing to ongoing management.
✔️ Teams who know they need high-quality content, but don’t have the time, tools or skills to capture it themselves.
✔️ Businesses who want versatile content - from a polished website video through to ready-to-post socials.

It’s a stress-free way to walk away with a full bank of professional content you can use straight away. 📸🎥

Want more info? Send us a DM or email us at [email protected]