S. Group

S. Group Architecture + Brand + Marketing

Every day we create

Located in Launceston, Tasmania, with offices in Hobart and Melb. S.

Group is a unique, creative enterprise that integrates brand, architecture and marketing in Launceston, Hobart and Melbourne. We create great work, but we also aim to create hope, opportunity and a better world. And with all that we do, we aim to create something that lasts… we create wonder.

If there's a conversation happening in the office, chances are Damon is in the middle of it. An AFL, music, movies and T...
28/05/2026

If there's a conversation happening in the office, chances are Damon is in the middle of it.

An AFL, music, movies and TV shows enthusiast, Damo is always up for a chat and usually has a strong opinion to go with it. Whether he's explaining why music sounds better through a quality set of headphones or making a passionate case for why Port Adelaide is the team to support, he brings the same energy and enthusiasm to everything he does. (Just don't ask him about the 2004 Grand Final unless you've got an hour to spare.)

When he's not chatting about the above, you'll often find him travelling the North West Coast, meeting with clients, builders, and consultants, solving problems on-site and ensuring everything is moving in the right direction.

Behind the banter is someone who genuinely cares about people and projects. Damo thrives on collaboration, values relationships, and loves being part of the process that turns ideas into something tangible.

Never change, Damo!

Progress taking shape for a Damo project in Riverside 👀Here’s a look at a home currently under construction by Greenwise...
25/05/2026

Progress taking shape for a Damo project in Riverside 👀

Here’s a look at a home currently under construction by Greenwise Construction. Set on a sloped block, this impressive 4-bedroom, 3-bathroom home will span around 300m² once complete.

Greenwise are introducing a Canadian building method known as Ecoblock... an insulated concrete formwork system designed to supercharge environmental performance while creating a strong, load-bearing and highly insulated structure.

A key benefit of the system is reducing “cold bridging”, helping improve thermal efficiency and overall comfort throughout the home. Like anything, introducing a new product and building method, it comes with its challenges, but we’re stoked to see this one continuing to come together so well.

We’re genuinely impressed with how this build is progressing (especially Damo), and can’t wait to see it continue. Check out that render and have a squiz at what’s to come 👌

www.sgroup.com.au

We’ve done kitchen inspo. Then bathrooms. So naturally, it’s time for laundries 👀Ok, hear us out. Laundries might not be...
21/05/2026

We’ve done kitchen inspo. Then bathrooms. So naturally, it’s time for laundries 👀

Ok, hear us out. Laundries might not be the most glamorous room in the house (sometimes messy, sometimes dirty, and sometimes the room where everything gets dumped before guests come over), but they’re definitely one of the hardest working 💪

With a little extra thought, your laundry can be so much more than just functional (or a dumping ground).

Take a look at some laundry inspo that proves practical doesn’t have to mean boring 🤝

www.sgroup.com.au

If you’ve been around for a while, you’ll know that we’ve been working with Victory Christian College for a loooong time...
18/05/2026

If you’ve been around for a while, you’ll know that we’ve been working with Victory Christian College for a loooong time. So, to say we’re excited to see their brand-new Epsom campus open and students, teachers, and families enjoying the space is a serious understatement 🥹

We’re super proud of this one, not only for its design and for pushing the boundaries, but also for being the 5th building we’ve designed for VCC. It’s been an awesome journey to be a part of – check out some of the previous work here: www.sgroup.com.au/projects?type=127-education-architecture

Huge kudos to all involved 🙌

We all remember Timmy’s Tips (if you don’t – check out a baby-faced Tim on our YouTube channel!).Back in the day, Timmy ...
16/05/2026

We all remember Timmy’s Tips (if you don’t – check out a baby-faced Tim on our YouTube channel!).

Back in the day, Timmy had some great advice for people building a home. His tips are still relevant today, but we thought it was time to re-introduce some more helpful nuggets – this time, from one of our (slightly) younger team members… So we’re now bringing you Jimmy’s Tips!

Jimmy’s wise words are… “Bigger homes don’t always equal better homes.”

He suggests that if you’re planning to build, reassess whether you really need to add extra square meterage for rooms like a walk-in-robe or scullery/butler's pantry. These are some of the least visited spaces in the house. Essentially, a room dedicated to just hiding your clothes or a second kitchen to hide the mess can cost just as much as your primary kitchen.

While TV shows like The Block tell you these rooms are needed for the future resale of your house, Jimmy advises that well-designed spaces can achieve the same value without the extra space (and extra cost that goes with them).

Thanks Jimmy – that’s a great tip!

www.sgroup.com.au

Meet Bella 👋She is a key member of our architecture team in Hobart and is an absolute powerhouse. Remember the ‘Nelmar’ ...
07/05/2026

Meet Bella 👋

She is a key member of our architecture team in Hobart and is an absolute powerhouse. Remember the ‘Nelmar’ renovation we shared a couple of weeks ago? Yep, that was Bella 🔥

Bella is also a very proud dog mum to George, and a newly promoted aunty – and she is the definition of “cool aunty”. She’s also a disco ball collector (as you do?!), creative as it comes, a total foodie, and makes a mean cocktail – just a few fun things to know about Bella!

Safe to say, our Hobart office is in good hands 🤝

Shearwater Resort Tavern is getting a serious upgrade 😍🙌Stage 1 saw a brand-new amphitheatre constructed, and now, it’s ...
04/05/2026

Shearwater Resort Tavern is getting a serious upgrade 😍🙌

Stage 1 saw a brand-new amphitheatre constructed, and now, it’s time for stage 2 – new restaurant, new kitchen, and a new bar. Same building, but a completely different feel!

This new design elevates the whole experience, creating better flow within the space for the tavern and the people dining there!

We’re stoked to be working with Oliver Kelly Group to bring this design to life over the next ~6 months. Stay tuned for progress 🔥

www.sgroup.com.au

To say we’re excited about this website launch is an understatement!We’ve been working with the MCMF - Murdoch Clarke Mo...
30/04/2026

To say we’re excited about this website launch is an understatement!

We’ve been working with the MCMF - Murdoch Clarke Mortgage Fund team for a while now, and this whizz-bang new website is the final piece of their brand puzzle. It features a clear, easy-to-navigate sitemap, simple pathways between investment and lending pages, access to a new online Customer Portal, and all key information and documents available to download at your fingertips – all brought together with beautiful imagery.

Don’t just take our word for it, though! Have a scroll and check it out for yourself: www.mcmf.com.au

This one was a true team effort between our designers, web developers, in-house copywriters and the MCMF team. Congratulations to everyone involved! 🧡

www.sgroup.com.au

28/04/2026

‘Nelmar’ – a family home, reimagined 🙌

Enter through the Japanese front garden, into the new extension (which gave this home a long-awaited front door!) through the living spaces, and out to the backyard. Flow was the goal, and this renovation delivers exactly that.

Big shoutout to the builders, Action Builders Hobart, and Kate from Deco Design for the interiors.

Check it out 🔥

www.sgroup.com.au

Welcome to ‘Nelmar’ — a home originally constructed in 1918, now given a seriously fresh lease on life 😍A three-storey, ...
26/04/2026

Welcome to ‘Nelmar’ — a home originally constructed in 1918, now given a seriously fresh lease on life 😍

A three-storey, four-bedroom family home where the bones were always there — it just wasn’t keeping up with modern life. So, we changed that.

The brief was simple: make it make sense. Create flow. Create function. Create a home that actually works day-to-day. The result? A space that’s just as functional as it is stunning.

Big shoutout to Action Builders Hobart for bringing the vision to life, and to Deco Design — with Kate playing a key role across the new layout, material selections, and custom joinery and lighting. Well done, team 🤝

Address

73-75 St John Street
Launceston, TAS
7250

Opening Hours

Monday 8:30am - 5pm
Tuesday 8:30am - 5pm
Wednesday 8:30am - 5pm
Thursday 8:30am - 5pm
Friday 8:30am - 12pm

Telephone

+61363111403

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