
23/07/2025
My First Circular Hustle: Building a Brand That Lifts People and Planet
Hello to all deals colony’s , I love sharing behind-the-scenes blog posts and stories that helped shape Deals Colony into the social enterprise it is today.
If you’re curious about how I started — and how I help others grow purpose-led projects — this is part blog, part mini case study.
From reviving closing retail stock to running barter-based community workshops… this is the story of how I launched my first circular initiative that lifted both people and planet.
It became the foundation of my business model, my pilot to test purpose-led ideas, and the stepping stone to the consulting, education, and co-designed community projects I deliver now.
Inside, I share:
✅ How I bartered overstock into brand-building tools
✅ How that led to community-based platforms, workshops, and capacity-building
✅ How I’ve supported others to test and launch their own meaningful initiatives — even with limited resources
If you’re thinking about engaging with me or joining our startup launchpad program— this is a great intro into my way of thinking, building, and co-creating.
Read my latest blog: Head to the first comment for the full read.
Are you loving this fresh take on circular economy and real-world impact?