13/06/2025
Sponsorship Matters!
Sponsors (or my preferred term - partners) of your passion at whatever level should always be given value and not just in stickers or logos.
Mention them to your fans, media, on your social media, ensure you tag them and run partnership posts with them where your appreciation post can appear on their social media as well as yours.
Outside of your own partners, the partners/sponsors of whatever sport you compete in also matter.
As an example in motorsport, the team you race for, the category you race for, the series you race in and the tracks you race on all have sponsors/partners. They should also be treated with the same level of respect that your own do.
I'm not saying you need to promote them, but use the correct names. Sponsors / partners change over time and you need to keep up to date with them and not use old names just "because thats what I grew up with".
Imagine your sponsor/partner is Optus and media and others keep calling you the Telstra driver. How happy will Optus be with that? Rarely will a sponsor/partner call this out publicly (Peter Adderton from Boost Mobile is the exception here) but next time you put your hand out for support, the money/products you rely on to pursue your passion just may not be there if you haven't gone to great lengths to correct them.
Now imagine that those sponsors aren't yours but the series/team/track sponsors.
These all play an important role in ensuring you can pursue your passion, from supporting what the team/series does, to keeping the tracks maintained that they sponsor.
When that money starts to dry up, costs go up, and if you're known for not looking after the sponsors/partners in your chosen sport, you'll soon find yourself reaching more and more into your own pockets to continue pursuing your passion.
