Wicked Web Digital

02/06/2025

Another beautiful website launched today - Well done, Ingolf and thanks for keeping it simple and practical!.
https://www.culinarycraftacademy.com.au/

27/05/2025

AI can significantly enhance your content and campaigns. Optimising aspects of the content and advertising can make them more efficient, effective, and targeted to audiences. BUT you need to get it right!
Being called out for posting fake content can damage your brand. AI is widely adopted across marketing for a range of tasks, just ensure you use it to compliment what you do, not replace it!

Being called out for posting fake content can damage your brand. AI is widely adopted across marketing for a range of tasks, just ensure you use it to complement what you do, not replace it!

27/05/2025

Are you talking?

This is how big podcasting is as an opportunity.

In the marketing world, things like AI are the talk of the town, but sometimes, there is still a massive opportunity in the boring, ugly channels that people don’t want to discuss.

And one of those channels is podcasting. Just look at the stats.

18/05/2025

Stay flexible, responsive and DIVERSIFY!

Here’s how AI Overviews is affecting traffic and conversions.

We looked at 31 B2B sites and 49 B2C sites and compared their traffic before and after the AI Overview rollout.

We did the same with their conversions.

Overall, a lot of the traffic companies are losing isn’t impacting conversions and revenue as much. Or at least in the short run.

Remember that traffic and conversions could also fluctuate due to algorithm updates and economic conditions.

24/04/2025

ANZAC DAY 2025
They shall grow not old, as we that are left grow old:
Age shall not weary them, nor the years condemn.
At the going down of the sun and in the morning
We will remember them.

23/04/2025

𝗚𝗢𝗢𝗚𝗟𝗘 𝗕𝗨𝗦𝗜𝗡𝗘𝗦𝗦 𝗟𝗜𝗦𝗧𝗜𝗡𝗚𝗦 & 𝗥𝗘𝗩𝗜𝗘𝗪𝗦!
𝗗𝗿𝗶𝘃𝗲 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗧𝗿𝗮𝗳𝗳𝗶𝗰: Add excerpts & links to your blog posts, encouraging users to click through to your website.
𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Share your updates, news, and offers to communicate directly with your audience and improve customer experience.
𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝗖𝗿𝗲𝗱𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Posting engaging and relevant content regularly demonstrates that your business is active, knowledgeable, and reliable, boosting your credibility.
𝗙𝗿𝗲𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴: Google My Business posts are a free, effective way to promote your business and drive traffic to your website.
𝗥𝗲𝘀𝗽𝗼𝗻𝗱 𝘁𝗼 𝗚𝗼𝗼𝗴𝗹𝗲 𝗥𝗲𝘃𝗶𝗲𝘄𝘀: Build trust, show customer care, and boost online visibility. This is a chance to address concerns, resolve issues, and enhance customer satisfaction.

01/04/2025

We are so excited to be publishing another Veteran-owned and run charity! Veteran Gaming Australia gives Veterans an outlet for fun, a sense of belonging and an exciting community environment.
Check it out!!
https://www.veterangamingaustralia.com.au/

17/02/2025

#𝗧𝘂𝗲𝘀𝗱𝗮𝘆𝗧𝗶𝗽 𝗖𝗵𝗮𝗺𝗽𝗶𝗼𝗻 𝗦𝗼𝗰𝗶𝗮𝗹 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆!
Now more than ever, consumers prioritise trust when deciding whether to do business with a company. They are often influenced by brands that advocate for social responsibility and take a stand on important issues, such as fair treatment of employees and safe environmental practices.

In 2024, the trend in business marketing was to create content that reflected brand values. 28.78% of businesses adopted this trend, which is experiencing a resurgence in 2025. Around 21.19% of businesses demonstrate an ongoing commitment to publishing content that defines their brand values and social responsibility.

16/02/2025

Another website done well!
Military Weapons Retirement Displays are fantastic mounted retirement pieces custom-made for first responders and military alike. These are resin-moulded replicas, not real weapons, made specifically to replicate the owner's original pieces.

Check out the site > https://www.militaryweaponsretirementdisplays.com.au/