20/12/2025
A closer look at the cinematography from a short ad I directed and shot for Centrum 🎬
This project was all about energy, balance, and simplicity — letting light, movement, and real moments do the heavy lifting. Shot on the BMCC 6K paired with the Samyang 35–150mm f/2–2.8 (L-mount), the focus was staying flexible while keeping a calm, intentional visual language.
Filmed on the Gold Coast, we followed the rhythm of the morning — sunrise along the beach, quiet yoga moments, and relaxed café scenes. Most of the film is built on locked-off tripod shots, allowing performance, light, and composition to lead the story. The only exception is the beach run with the surfboard, where we introduced movement to break the stillness and add momentum.
A huge shoutout to Nicole, who did an incredible job as the model — bringing a natural, grounded presence that elevated every frame and made the visuals feel honest and lived-in.
The final video has now reached close to 2 million views on YouTube, a strong reminder that clarity and restraint often resonate more than overcomplicating the setup.
What you’re seeing here is a cinematography deep dive, including a few favourite frames that didn’t make the final cut but still carry the soul of the project.
If a moment in this carousel made you pause, I’d love to know which one — and if you enjoy these behind-the-scenes breakdowns, there’s more to come. ✨
