Silk Digital

12/09/2025

Still soaking up the newlywed bubble🤍

But what most people don’t know is that Silk Digital probably wouldn’t exist without him.

From the very start, he’s been the one pushing me to dream bigger, encouraging me to move out of my hometown, take the leap with uni (even when it meant adding an extra year), start new jobs, return to old ones, and eventually launch my business.

He’s been my rock ✨ emotionally, financially, and professionally.

I’m the delulu dreamer, and he’s the one balancing me out with logic (most of the time 😅).

I’ve been reflecting a lot lately, and one thing that’s really been highlighted is just how important it is to have the right people in your life.

So many brands exist because of a strong support system and so many don’t survive because of the wrong advice or voices steering them off track.

That’s really one of the reasons behind why I started Silk.

I want to be the right person in your corner. To back your vision, not water it down. Because there are too many others out there taking advantage of brands for their financial benefit. 🥺

So here’s to the people who make the dream possible 🥂🖤

27/07/2025

I heard something on a podcast the other day and I can’t stop thinking about it!

The General Manager of this hugely successful Aussie supplement brand said:

“We don’t make products for ourselves. We make them for our customers.”

And I instantly thought about how often I hear brand owners say the same thing about their marketing!

“I don’t do email marketing because I don’t open emails”

Okay… but are you trying to sell to yourself?

Or to the people who actually buy from you?

You’re thinking too much like a business owner, not a buyer. And it’s holding you back because you don’t want to be “annoying”.

They’re literally waiting for a reason to buy IF you show up the right way.

So if your product was made for them…

Shouldn’t your marketing be too?

10/07/2025

So you’re still throwing money at ads with emails you haven’t touched in months?
Cute.

You must enjoy pushing s**t uphill.🫠

You paid to get their attention.

But if you’re not following up properly with emails that actually sound like you, remind them why they cared, and nudge them back when they’re ready?

You’re not just leaving money on the table,
you’re throwing it out the window (into your competitors pockets).

The abandoned cart is a non-negotiable, but let’s be real it’s the campaign they get next week, or next month, that actually makes them come back.

You want a profitable business? You need retention.
And that means email that works WITH your ads not the “she’ll be right” energy you have now.

Don’t get wrong, I love ads!! But if your email isn’t backing them up, you’re just making Meta rich 💸

Instead, let’s make your brand rich. 🤑

08/07/2025

I don’t want to make this about lost revenue…
but it kind of is.

Because if your flows haven’t been touched in months, if your welcome email is just one boring “we’re so glad you’re here” message,
or worse, you haven’t sent anything in weeks…

There’s a good chance your emails are underperforming. And quietly costing you sales 🫠

I had a client in the same spot. DIY setup.
It wasn’t working and they knew it. It was on their to-do list that they never got to. Until finally reaching out to me.

Within a few weeks of making changes, their abandoned cart alone was up +2,249.90%.
And no, there wasn’t even a discount.

I’d hate for you to keep missing the chance to connect with your audience, build loyalty, and make more sales all from a channel you already have.

Low-key wondering if your setup’s the problem? Let’s chat!

11/06/2025

“I don’t know if my Klavyio is set up right.”

Is something I hear on the reg!!

And 9 times out of 10 it usually isn’t.

But that isn’t something to freak out about.

It just means that there is so much opportunity for us to set them up and get your emails creating more revenue for your business without having to spend thousands more a month on your paid ads.

Which is soooo exciting 🍾

10/06/2025

05/06/2025

Marketing doesn’t just cost money, it costs trust and reputation too.

Which you only get one shot at.

22/05/2025

You paid to get them on your list.
Now you’re ignoring them?

Email isn’t optional.
It’s the difference between a one-time click and a repeat buyer!

Built the hype?
Time to follow up.

→ Let’s make your emails work.

15/05/2025

When Fit & Folly came to me, they had the in-store magic nailed.

But online? It needed some TLC.
⁠
Since working together, we’ve built a setup that actually reflects the brand, and makes an impact!

→ Ads that reach the right people
→ Emails that build loyalty (and repeat orders)
→ An online experience that feels like them
⁠
Now they’re not only able to help customers local, but Australia wide!
⁠
If you’re ready to be seen, and sell.

We should chat.

08/05/2025

But your customers don’t see it that way.

They’re not overwhelmed by hundreds of brands like they are on social media.

In their inbox, they follow just a few brands they actually care about.

And if you’re doing it right, you’re one of them.

Because consistency builds trust.

Silence doesn’t.

But here’s the catch, it only works if your emails actually add value.

That means solving a problem, offering something they can’t find anywhere else, or just making their day a bit better.

It’s not just about sending an email when you have a promotion or only showing off new arrivals without a story behind it!

So if you’re sending content your customers genuinely want to see, once a week isn’t too much.

It’s a non-negotiable if your goal is a profitable brand.