http://www.silk-digital.com.au/

Silk Digital, Melbourne (2025)

10/12/2025

A new era of email for lifestyle, fashion, beauty and wellness brands.

Your invitation is open 💌

02/12/2025

Great emails can’t save bad deliverability. And if your open rates look like this, sending more emails won’t fix the problem but improving deliverability can change everything.

These screenshots are from a client’s before and after, and while I’m never here to shame anyone’s numbers, I am here to show what’s possible when you have the right support.

26/11/2025

If your Klaviyo’s a hot mess, you’ve found your girl. 🔥

I help brands make their emails feel exciting, intentional, and actually do something - turning email into the channel it should be: predictable, profitable, and very on-brand.

So, let’s chat if you want your email list to stop being cute and start being profitable.

24/11/2025

I didn’t “quit” social media… but I did break up with it as my main thing. 💔

Not because I didn’t love it. Not because I’m burnt out. But here’s why…

05/11/2025

I’m so excited to try this out this Black Friday! 📧 I’ve never seen a brand do it before, have you?

03/11/2025

I was reviewing a brand’s Klaviyo account this week, and it reminded me why so many founders hit a wall with email.

They know it’s important.
They want it to work.
But between running the business, managing socials, and juggling everything else, email ends up being handed off to the wrong person or half-done.

Which can leave you feeling like email isn’t “right for you” because you’re not getting the results you hoped for.

30/10/2025

I was SO against adding the coupon into the popup, but recently I’ve made a change and it’s been crazy the improvement to sales!!!

28/10/2025

I swear this one little change can make all the difference in how many people sign up to your email list through your pop-up!

It’s a consumer behaviour flex that I use for the fashion & beauty brands client I work with.

22/10/2025

No shade to anyone who shares before-and-afters - I get why people do.
But honestly? I’ve never felt good about it.

I’m so proud of what I create and the results my clients get, but showing a “before” just feels… icky.

Am I crazy for saying this? 🙃

22/10/2025

No shade to anyone who shares before-and-afters - I get why people do.
But honestly? I’ve never felt good about it.

I’m so proud of what I create and the results my clients get, but showing a “before” just feels… icky.

Am I crazy for sharing this? 🙃

13/10/2025

I know I’m not the only Spice Girls fan here!

And I was honestly gutted when didn’t want to reunite with the group but after watching her doco, it all makes SO MUCH sense.

From a business and branding perspective, she’s genius. The discipline, the self-awareness, the long game. I’m in awe.

Here are my biggest takeaways from binging the series this weekend →

27/07/2025

I heard something on a podcast the other day and I can’t stop thinking about it!

The General Manager of this hugely successful Aussie supplement brand said:

“We don’t make products for ourselves. We make them for our customers.”

And I instantly thought about how often I hear brand owners say the same thing about their marketing!

“I don’t do email marketing because I don’t open emails”

Okay… but are you trying to sell to yourself?

Or to the people who actually buy from you?

You’re thinking too much like a business owner, not a buyer. And it’s holding you back because you don’t want to be “annoying”.

They’re literally waiting for a reason to buy IF you show up the right way.

So if your product was made for them…

Shouldn’t your marketing be too?

Silk Digital

10/12/2025

02/12/2025

26/11/2025

24/11/2025

05/11/2025

03/11/2025

30/10/2025

28/10/2025

22/10/2025

22/10/2025

13/10/2025

27/07/2025

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