The Business of Influence, Melbourne (2025)

13/02/2024

🌟 EGC. An untapped career pivot for you?🌟

You’ve heard of UGC (User Generated Content), but are you ready for EGC (Employee Generated Content)? It’s set to play an important role brand content strategy for 2024.

EGC offers a genuine peek inside a brand’s world, showcasing its culture, values, and daily grind through the eyes of its employees. This isn’t just content; it’s a story, a connection, and a chance to engage with their audience on a deeper level.

Why should you care? Because EGC could be your golden ticket to pivoting your career path, using your epic content creation and storytelling skills in a fresh, exciting way.

🔍 Looking to get into EGC? Here’s what you can do:

✅ Scan job ads specifically seeking EGC creators.

✅ Spruce up that LinkedIn profile and your media kit, emphasising your knack for storytelling and content creation tools.

✅ Consider pitching EGC to your current employer if content creation is your side hustle. You might just create a new role for yourself!

This week’s podcast episode explores these opportunities in more detail and expands on tips and strategies to help you leverage EGC.

🎧 Search The Business Of Influence podcast on your preferred platform, go to the usual places to find a link or comment EGC and I’ll DM the link to you.

Do you think you’ll give it a go?

01/02/2024

🎯 MOOTS Momentum: February Focus - Content Planning

Let’s be real – being stuck on the endless content creation treadmill? Total drag. That’s where the magic of content batching swoops in! Imagine having a slick plan that sets you free, making you more visible, super productive, and genuinely thoughtful with your content.

Over in MOOTS Build Your Career as a Professional Influencer Facebook Group we’re working together on building the habit of planning, creating and scheduling content. That’s not to say we can’t do content on the fly - that’s essential!

The focus is to think ahead, look at key events and dates to leverage trends and to get off the hamster wheel of figuring out what to post each day 🐹

To make it just that little bit easier, I’ve prepared free downloadable monthly calendar to rough-out your content plan. I like to rough out my content plan on paper first, then I use a bunch of different tech to take my ideas to live content. Whether you’re a seasoned pro who takes their content strategy up a notch by using tools like Trello or Notion, just starting out, or like me and like to use a combination of pen / paper and digital tools, this calendar will get you into planning mode.

Can’t find The Business Of Influence 2024 Content Planner for Influencers? HMU and I’ll point you in the right direction. And join the convo over in MOOTS too, holler if you need directions for that!

11/01/2024

Get ready for 2024 because it's going to be a(nother) wild ride for influencers and content creators.

We're seeing some exciting trends that point to a big boom in the market. This year, brands are going all in on influencer marketing. Why? Because you have some serious magic when it comes to swaying consumer behavior, and the return on investment for influencer marketing is off the charts.

It's not just about the market heating up. These new trends could change the way in how you connect with your audience and brands, and in the way you create your awesome content.

Here’s key trends for 2024 that you need to know:

📊 Market Size and Growth
💲 Money is Moving from Paid Advertising to Influencer Marketing
📈 ROI on Influencer Marketing
🌟 Micro Influencers Take the Lead
👁️ Authenticity Reigns Supreme Over Polished Content
🤝 Say Yes to Long Term Relationships
🎥 Video Will Become the Dominant Format
🛍️ Live Shopping Experiences
🌈 Emphasis on Diversity and Representation
🤖 Growth of AI in Content Creation

The insights and that will gear you up for 2024 are over on the blog: https://thebusinessofinfluence.com/10-key-trends-for-influencers-in-2024/

31/10/2023

What is a UGC Creator❔

A perfect soy flat white from your favourite barista tagged on Insta – UGC. That gorgeous new pair of shoes you’ve been coveting tagged with the brand – UGC. Living your on a girls weekend at a cute getaway with the BnB tagged – UGC. Each time a post is published on socials with a brand tagged, it’s UGC and brands LOVE it. Why wouldn’t they? It’s free advertising after all.

So, what’s the difference between anyone with a social media account posting and tagging a brand and a professional UGC creator? What are the differences between a UGC Creator and an Influencer? Why do Brands love UGC content and how do they work with UGC Creators?

In today’s episode:

🌐 What is UGC?
❤️ Why Brands love UGC
🎨 What is a UGC Creator?
🔍 What are the differences between UGC Creators and Influencers?
🤝 How Brands work with UGC Creators
📚 What you need to know as a UGC Creator
📖 Episode Resources.

Listen in on your favourite podcast platform by searching The Business Of Influence UGC Creator or jump to link in bio to listen with Show Notes and extra resources.

25/10/2023

FREEBIE: Influencer Scope of Work Checklist ✔️

Hey there, fabulous MOOTS! Ever felt lost while preparing your campaign Scope of Work? Totally get that. You know what? We’ve wrapped up 10 years of celebrity campaign experience in a bunch of resources for you -including a super simple Influencer Scope of Work Checklist.

Grab it as a freebie and work your way through the essentials of nailing your SOW:

🔹 Campaign Overview: the basic essentials

🔹 Campaign Deliverables: what's expected and when.

🔹 Payment Terms: Cha-ching! Let’s talk money, honey.

🔹 Bonus: additional resources to elevate your influence game.

Don’t just wing it, bring your A-game with this checklist! Grab it from the link in bio. 💥

24/10/2023

FREE Email Marketing Masterclass 🌟

Ever wondered about the magic of email marketing? ✉️ spilled the beans about her beta launch of ‘Give Good Email' in episode 13 of the podcast. It's a lil' story of big results, and yes, it involves some nifty number crunching. And yes, it’s ranking up there for one of our most popular episodes. 🚀

Ready for it?... Here’s what Peta had to say:

"When I first beta launched Give Good Email, I emailed a segment of 78 people. So, you know, a segment is basically just like a group of subscribers. So for example, if you've got an e-commerce company, a segment could be our U.S. subscribers and then our Australian subscribers.

So this segment was just people who had expressed that they were interested in email. And at, yeah, 77, 78, I can't, I can't remember off the top of my head. I ended up having like a $22,000 beta launch in a week. And you know, that's off a, such a small number of people.”

If you’ve ever wondered about how good email marketing can be? Peta is running a FREE Masterclass on 8 November. Sign up here --> https://www.professionalbabecourses.com/a/2147692464/HF4sDbTc

Can’t make the Masterclass or get Masterclass ready - listen to the podcast your favourite platform by searching The Business Of Influence Email for Influencers or jump to link in bio to listen with Show Notes and extra resources.

24/10/2023

An Influencers Guide to Brand Campaigns 🌟

In the influencer marketing space we talk a lot about the deliverables and pricing of influencer campaigns but not enough about the different types of brand campaigns.

As creators, being aware of the different campaign types will definitely help you when it comes to reviewing the brief, pricing and delivering your campaigns. It will also set you up for success with brand, knowing you’re going to meet their expectations.

Just like all content is not created equal, all campaigns are not equal!

In today’s episode:

🎯 Why you need to understand different brand campaign types

🎁 Discount Code and Affiliate Marketing Influencer Campaigns

🏆 Competition and Giveaway Campaigns

⚠️ Important things you need to know about Competitions and Giveaways

📸 UGC Campaigns

🚀 Whitelisting Campaigns aka Boosted Content, Paid Promotion, Creator Advertising

🌟 Brand Ambassador Campaigns

🎉 Event Activations

🎁 A note on Gifted Campaigns

📚 Episode Resources

Listen in on your favourite podcast platform by searching The Business Of Influence Brand Campaigns or jump to link in bio to listen with Show Notes and extra resources.

22/10/2023

✨ Influencer Campaign Checklist 📝

Understanding the process for a brand campaign is fundamental to the success of any collaboration. It seems you love checklists because “Influencer Campaign Checklist” is one of the most searched terms on our website.

Consider this to be your audio checklist covering all the steps you need to follow from start → end of a brand campaign. From understanding the brief, pricing and upselling your campaign, getting paid, running your campaign and post campaign follow up. We’ve covered it all for you.

Listen in to last week’s podcast episode for the juice on:

Setting your influencer campaign up for success 🌟
Understanding the brief from the brand 📃
What to do if the brand hasn’t supplied a campaign brief (we’ve got some copy/paste wording for you ✂️📋)
Upselling your influencer campaign 📈
Pricing your influencer campaign 💸
What you need to do to get paid on time ⏰
Your campaign scope or work or quote. 📋
Negotiation and managing a NO from a brand ❌
Tips, tactics and resources for delivering your campaign 🛠️
Post campaign brand love ❤️
Resources! 📚

🎧 Listen in on your favourite podcast platform by searching The Business Of Influence Influencer Campaign Checklist or jump to link in bio to listen with Show Notes and extra resources. 🎉

15/10/2023

Australian Indigenous Leaders have called for A Week of Silence to grieve the outcome of The Voice Referendum.

This week is to grieve the Referendum outcome. The racism and prejudice held by many is unacceptable. That this view is held by any is unacceptable.

I stand for justice and the rights for Indigenous Australians and continue to stand as an ally in A Week of Silence, and beyond.

Content on our channels will be paused this week and we won't be back until Monday 23 October.

Karan White,
Agency Director, The Business Of Influence

12/10/2023

MOOTS ICYMI 007 👀

What’s popping in the influencer space this week. The highlights, opportunities and challenges for influencers and content creators in the MOOTS platform roundup.

In our industry, we are exposed to massive amounts of content. Often this content is confronting. This week, there already has been a high volume of war-related content with warnings that the horrific nature of this content will escalate over coming days. Please carefully consider limiting your access to such content and ensure that you restrict platform access for any children in your household. There are a number of resources available online, plus some additional information in this week’s post.

SNAP SUMMARY:

🛑✋ Parents Urged to Limit Children's Exposure to War Content on Social Media

📸✨ New Interactive Features Announced by Instagram

🔄📱 Threads Enhances Features to Compete with 'X' App

🌐🤖 Meta's new AI Experiences

🕺🏆🇦🇺 TikTok Partners with BINGE for inaugural TikTok Awards (Australia)

🎵💲🚫 TikTok Explores Ad-Free Monthly Subscription

🎨✨ Canva launches Magic Studio

😀🍳 Google Emoji Kitchen

Be in the know. Read MOOTS ICYMI 007 in full to understand how to leverage these updates to your advantage be prepared for any challenges they might present. Read the Blog: link in bio or search The Business Of Influence MOOTS ICYMI.

11/10/2023

Hello, go-getter! 👋

Ever wished for a magic wand to transform your influencer campaigns from good to jaw-droppingly amazing? We might just have the next best thing.

Imagine being handed 50 proven strategies to potentially skyrocket your revenue with each brand collaboration. That’s right. Fifty. More money in your pocket, stronger brand relationships, and campaigns that truly stand out.

Upsells, darling, are the game-changers for influencers. These are golden opportunities to encourage brands to embrace extra deliverables from you, enhancing the campaign’s impact. The twist? When crafted skillfully, not only do you benefit with more money, but brands will appreciate the content engagement from these extra deliverables. It’s a win-win. 🎉

Enrolments now open for 50 Upsells for your Influencer Campaign. Register via the link in bio or search The Business Of Influence [dot com] 50 Upsells.

🏷️ The Business Of Influence, influencer industry, influencer career, influencer education

10/10/2023

Subscribe to MOOTS!🌟

Why though? 'Cause the MOOTS newsletter is your go-to spot for creators and community makers wanting first dibs on cool free stuff, nifty tools, and the freshest buzz from the creator scene.

Don't miss out! Subscribe for your MOOTS fix. 💌 Hit the link in bio or search The Business of Influence Subscribe (thebusinessofinfluence.com/subscribe)

🏷️ The Business Of Influence, influencer industry, influencer career, influencer education

08/10/2023

Pricing Your Influencer Campaign

Psst… Brands are eager to collaborate with You.
And it’s your job to present the right price for the value you’re bringing.

Whether you’re a budding influencer, just starting to navigate brand collaborations, or a seasoned content creator who’s worked on numerous campaigns, here’s the fact:

Understanding your worth and setting the right price for your campaigns is essential to your success in the influencer space.

But, you might feel uncertain about your pricing or overwhelmed by the intricacies of campaign negotiations.

If that sounds like you — The Business Of Influence Pricing Your Influencer Campaign short course is the guide you need to confidently price your campaigns and maximize your earnings.

Are you ready to hone the only skill that ensures your efforts are rewarded, builds stronger brand partnerships, and cements your reputation in the influencer arena?

Enrolments are now open. Click the link in bio or search The Business Of Influence [dot com].

🏷️ The Business Of Influence, influencer industry, influencer career, influencer education

05/10/2023

MOOTS ICYMI 006 👀

What’s popping in the influencer space this week. The highlights, opportunities and challenges for influencers and content creators in the MOOTS platform roundup.

SNAP SUMMARY:

🤖 Generative AI Enhancements for Instagram by Meta
🎥 TikTok Introduces AI-Powered Creative Assistant for Enhanced Content Creation
🏷️ Introduction of Labels for TikTok AI-Generated Content
🔍 TikTok Explores Partnership with Google to Drive Search Results
📹 Made on YouTube: new tools for Creators
📌 Pinterest's Personalisation and Recommendation Tools
🔗 LinkTree's 2023 Creator Report Insights – Link Priority
👥 LinkedIn's Enhanced Display of Profile CTA Buttons

Be in the know. Read MOOTS ICYMI 006 in full to understand how to leverage these updates to your advantage be prepared for any challenges they might present. Read the Blog: link in bio or search The Business Of Influence MOOTS ICYMI.

04/10/2023

📌 11 Influencer Media Kit Essentials

1️⃣ Personal Bio - Briefly introduce yourself. Include your location (City and State)

2️⃣ Key Statistics - Share follower counts, engagement rates, audience demographics, and more.

3️⃣ Share Your Niche - Clearly specify what you're passionate about: Health & Fitness, Parenting, Travel, etc.

4️⃣ Highlight Previous Collaborations - Show off your past partnerships with brands.

5️⃣ Include Testimonials - Add feedback from brands you’ve worked with.

6️⃣ Contact Information - Make it easy for brands to reach out.

7️⃣ Regular Updates - Keep your media kit fresh and current.

8️⃣ Precision and Consistency - No typos! Maintain a consistent tone of voice. Presentation matters!

9️⃣ Aesthetic Cohesiveness - Keep your media kit aligned to your own brand aesthetic.

🔟 Digital Access - Have your kit accessible, via your bio or on your website.

1️⃣1️⃣ Craft a Compelling Cover Letter - Make an impression before they even open your media kit. Read the blog for a sample Influencer Media Kit Cover Letter.

🔎 Search The Business Of Influence Media Kit Essentials or click link in bio.

🏷️ The Business Of Influence, influencer industry, influencer career, influencer education

03/10/2023

Get Influencer Campaign Ready! 🚀

Ready to level up your influencer campaigns this BFCM? 🛍️

We’re here to help you leverage your campaign negotiations and strategies as brands move very quickly into the peak retail and web traffic season for 2023.

Be prepared, be impactful. Enroll now and get ahead with one of these BFCM Courses:

💰 Pricing Your Influencer Campaign

📈 50 Upsells for Your Influencer Campaign

📄 How to Prepare an Influencer Scope of Work

Enrol at The Business Of Influence [dot com] or jump to link in bio for all the course info. See you there!

🏷️ The Business Of Influence, influencer industry, influencer career, influencer education

02/10/2023

How to create a media kit is one of the most searched terms on The Business Of Influence website. It’s no surprise, really. Your media kit is your resume and undeniably, an essential step in securing solid relationships with brands.

In this week’s podcast episode, we’re covering 11 essentials for you to include when creating your Influencer Media Kit. And as a bonus, we’re sharing professionally written sample wording for that all-important media kit cover letter as well as resources you can use to make your Influencer Media Kit shine, shine, shine!

You might also be surprised to hear my views on whether to include pricing or not in your media kit.

In today’s episode:

🎥 Your Influencer Media Kit is your resume.

📝 What to include in your Influencer Media Kit Bio.

📊 What to include in your Influencer Media Kit Statistics.

🎯 Using your niche to tap into brand audiences.

🌟 How to showcase past collaborations.

🔊 Using testimonials to create a powerful first impression.

🔒 How to securely display your address.

⚠️ Important! When to update your Influencer Media Kit.

✅ Checking the accuracy of your Influencer Media Kit.

💡 Is your Influencer Media Kit reflecting your personality?

🛠️ Resources for creating your Influencer Media Kit.

📲 Enabling digital access for your Influencer Media Kit.

✉️ Sample wording for your Influencer Media Kit Cover Letter.

💰 When to include pricing in your Influencer Media Kit.

📚 Episode Resources

Listen in on your favourite podcast platform by searching The Business Of Influence Media Kit or jump to link in bio to listen with Show Notes and extra resources.

26/09/2023

A recent study found that podcasters are some of today’s most influential figures in media. How does that extend to influencers and content creators to extend their reach and keep their followers engaged?

I’ve called in the expert: Brianna Ansaldo - Head Honcho, Bamby Media to chat all things podcasting for influencers. Brianna is an Audio Producer based in Australia with 10+ years experience working in the audio industry, with particular focus on songwriting and production. Her compositions have been featured on NBC, CTV and Foxtel (AUS) and in advertising campaigns (most notably, Adidas).

Expert status: verified ✔️

In today’s epsisode - Podcasting for Influencers

🎧 What does a Podcast Producer do?

🎤 Podcasting basics

👥 Determining your podcast audience

📝 Planning your podcast episodes

⏰ The value of a podcast production schedule (and a freebie!)

♻️ Repurposing your podcast into additional content

📊 When and how to review your podcast insights

📈 Your podcast as an audience growth channel

🌟 The influencer advantage with podcasts

💲 Monetising your podcast

💡 Brianna’s tip for influencers and podcasters

Listen via link in bio, or search The Business Of Influence podcast on your favourite podcast platform.

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