
08/02/2025
Each year, United Energy brings the Around the Bay challenge to Melbourne, where 10,000+ cyclists of all abilities push themselves to complete this iconic ride.
Our mission? To showcase United Energy 's incredible community engagement—from their two larger-than-life mascots sparking joy to the unforgettable experience of riding high in their ‘Line’ trucks, offering breathtaking views over Albert Park Lake and the city skyline.
By capturing authentic interactions and the energy of the event, we helped United Energy tell its story, strengthen the brand connection, and celebrate its role in powering this incredible community moment.
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