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Trend.fm, Melbourne (2025)

15/03/2023

RED HOT RESULTS 🔥

TikTok for Business just launched a NEW ad campaign...Smart Performance! ✨

We rolled this out across some of our clients, and in just 3 short days, the campaign is bringing in strong results: $12 CPAs, 5% CVR rate and an 11.46x ROAS.

This is with NO sale, just TikTok’s new campaign structure & stacking creatives (25).

Is this your first time hearing about this feature? Let us break it down...

Smart Performance Campaigns are an end-to-end automation campaign that requires less manual input from media buyers.

It also has up to 80% better performance than traditional campaigns 👀

This means less time optimising and more time telling clients about their great results!

And if you still weren’t convinced...the performance reports can inspire future video ideas 🔮

13/02/2023

Sending likes & views to everyone competing with for screen time today 💕🤧

Did you guys think it was weird they interrupted her concert with a football game though? Let’s discuss 👇

26/01/2023

Lights, camera, action 💅 (jks who needs studio lighting when the weather’s this good 😉)

20/01/2023

Have you ever posted a video you were SURE was going to be a viral hit… only to get less than 10 views on it overnight? 🥵

This can induce intense feelings of failure 😂

But don’t hit that delete button!! Our clients are seeing delayed waves of views coming in on their videos days and even weeks after posting right now.

Patience is a virtue 🙌

20/01/2023

Cheers to $1.45 CPA’s 🥂

This client approached us with a completely new platform, and zero brand recognition, ready to go head-to-head with their HUGELY popular competitors 😬

Through the power of UGC, we’ve been able to educate audiences on their points of difference in a fun & engaging way - resulting in hundreds of sign ups!

AND the average CPA across this account is sitting at a minuscule $2.70 in the 30 days since launch! 💰

We can’t wait to watch these numbers skyrocket even more as we develop new and exciting content strategies for them 🚀

12/01/2023

We took full advantage of the ‘work from anywhere’ rule over the New Year break and setup a temporary trendfm workspace at our local cafe ☕️

Beth discovered she’s far more creative when she drinks batch brew instead of instant Nescafè, and Hannah realised cafe ambience makes her 10x more productive than any brown noise playlist ever could 😂

What’s your favourite place to retreat to when you need to tackle some deep work? Let us know! 👇

10/01/2023

Move over Netflix! 👉

The streaming giant has just been surpassed by TikTok as the second most popular video service - with YouTube still holding onto the top spot 🏆

Not the kind of company you’d expect TikTok to have? You’re not alone in assuming the ultimate battle for popularity would be against Instagram, rather than YouTube or Netflix.

But it comes down to whether you consider it a social platform, or an entertainment platform, with TikTok themselves pushing the latter! 🤔

Need more proof that TikTok is vying to be the king of video?
✨ Video length on the platform continues to creep up (currently at 10 minutes)
✨ Younger users are turning to TikTok as their first choice search engine
✨ The 35+ user demographic is growing at rapid rates

With YouTube launching their countermove ‘Shorts’, and Netflix innovating with additions like the Nike Training Club, it’s clear the battle will continue to heat up in 2023!🔥

What do you think about TikTok as an entertainment VS social platform?

06/01/2023

Every week, we meet brand owners who haven’t even got the TikTok app on their phones! 😂

We don’t judge… in fact, we’re IMPRESSED with how long they’ve avoided falling victim to the addiction!

For many of our clients, it isn’t natural curiosity or entertainment drawing them towards TikTok… it’s something else 😉💰

And that’s why they turn to our passionate team of trendfm strategists to manage their accounts for them. It’s a labour of love after all! 🖤

Want to get in on the action in 2023? Get in touch 🙌

05/01/2023

Our client’s boxing day results were off the charts!

What a way to end 2022 and kick off the new year on a high 🔥

Want us to breakdown the strategy that generated these sales?! 💰 Let us know! 👇

07/12/2022

Exciting plans are in the works for our clients as we launch into 2023!

Nothing gets our creative energy flowing like afternoon sunshine ☀️

We’re always planning months ahead to ensure our clients can leverage every opportunity from January through to December.

This allows our busy brand owners to stay present & give their attention to the other parts of their businesses that need it!

Want to have your best year yet and grow an invaluable community on TikTok? Have our experts take care of your strategy for you! 👉

02/12/2022

It’s a content love story ❤️‍🔥

You might be sick of hearing it… but you should never underestimate the power of BTS content in growing an engaged and supportive community on TikTok!

Here are some examples of BTS content you can get started filming!
✨ Founder story
✨ Packing orders
✨ New product development journey
✨ Manufacturing process
✨ Day-In-My-Life (Business owner edition)

So why is it so effective?
It invites your customers into the inner workings of your business and allows them to connect with your brand personality & mission. After all, people are far more likely to support PEOPLE over faceless businesses.

If you need a hand with your strategy & building up a library of high converting content, get in touch now!

29/11/2022

Sky high CPM’s and the oversaturated newsfeed getting you down?!

We totally understand! During the busiest sales & gifting season of the year, standing out and winning over customers can feel like pulling teeth… unless you have the right creatives to STOP the scroll! 🛑 ✋

Our client came to us seeking a fresh take & eye-catching content for their Meta ads… and we generated these results with just ONE of them!

Ready to launch into 2023 with our team of experts creating innovative content for your brand? Get in touch! 👉

23/11/2022

This is very exciting news for creators and brands alike!

The video giant is currently beta testing the option to share your saved collections publicly on your profile!

But wait… what are collections?

It’s a way to sort & organise the videos you’re hitting save on. If you haven’t already accessed this feature, here’s how to do it!

1. On your profile, tap the bookmark icon.
2. Tap “Create new collection”
3. Name your collection (eg. ‘Outfit Inspo’ or ‘Gift Ideas’’)
4. Select the videos you’d like to appear under this collection

So why should brand owners & creators be so excited about this feature? We’ll be sharing a video all about it shortly!

16/11/2022

BUSINESS OWNERS! 🚨 Pull up a chair... it's time for a creative roundtable!

Even if you have a career in social media marketing, it can be hard to look at your business with fresh eyes and come up with enough content to post consistently! 🚀

Here are 10 easy TikToks you can start filming RIGHT NOW - no matter your niche or industry.

11/11/2022

CONTENT MARKETING AGENCY OF THE YEAR 📸🏆

We are SO excited to announce that we have won the Global Content Awards in recognition of our work creating performance creatives for our growing list of clients! ⭐️

“The Global Content Awards celebrate excellence in content marketing and rewards agencies and in-house teams across the world who are creating high quality, valuable content which attracts, informs, engages and retains an audience to ultimately deliver traffic and profit.”

And with conversion breakdowns & arrtibution comparison back on Meta ads manager… this is only the start of what we can achieve for our clients, using data-backed content to drive results!

Watch this space 👀

09/11/2022

2023 is right around the corner…

We’ve been busy innovating new & exciting ways to get your product infront of ready-to-buy customers - and our growing client list is already reaping the benefits of incredible content before the seasonal sales period has even begun!

Don’t be caught out in Feb wishing you’d partnered with a TikTok Agency 3 months ago… If your New Years resolution is to grow your business get in touch now!

08/11/2022

RESULTS SPEAK!

✨ $15 CPAs
✨ 4.32% CVR
✨ 1.23% CTR

Want to head into 2023 partnered with a Gold TikTok Agency Partner & have scroll stopping content created for YOUR brand?

Get in touch today!

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Tuesday	9am - 5pm
Wednesday	9am - 5pm
Thursday	9am - 5pm
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