Reworq Lab

Reworq Lab Reworq.lab is a Melbourne-based brand and design consultancy, specializing in branding and design strategy for the rebellious innovators.

Fast isn’t always great. Creativity isn’t a preset, and AI isn’t my muse—it’s my tiger mom. When did we start trading br...
18/12/2024

Fast isn’t always great. Creativity isn’t a preset, and AI isn’t my muse—it’s my tiger mom. When did we start trading brilliance for ‘good enough’?
Link in the bio:

You just got MUSTARRRRRRRDDDDDDDD!!!!!!!!!!!!!!!!!!!!!!Forget Jaguar’s rebrand drama—let’s talk MUSTARRRRRRRRRRDDDDDDDDD...
27/11/2024

You just got MUSTARRRRRRRDDDDDDDD!!!!!!!!!!!!!!!!!!!!!!Forget Jaguar’s rebrand drama—let’s talk MUSTARRRRRRRRRRDDDDDDDDDDD!!! Kendrick Lamar’s GNX album and DJ Mustard’s TV Off just turned mustard yellow into the color of disruption.

With Kendrick set to headline the Super Bowl, imagine New Balance mustard-drip sneakers or McDonald’s “Drip Differently” mustard packs. This isn’t just a meme—it’s a metaphor for boldness and reinvention. Big brands, call me. Mustard doesn’t just stick—it reinvents.
🌭🌭🌭🌭🌭🌭

WEEKLY CREATIVE AFFIRMATIONS OF A STRATEGY GIRL !We don’t lift weights, we lift layers. We don’t run marathons; we sprin...
25/11/2024

WEEKLY CREATIVE AFFIRMATIONS OF A STRATEGY GIRL !
We don’t lift weights, we lift layers. We don’t run marathons; we sprint through brainstorms. and while others find balance in yoga, we find it in perfectly aligned text.

Fueled by coffee and ambition ( with touch of panic), here’s Monday reminder: creativity doesn’t wait for energy levels to thrive — it just does.

We let your brand explore, exploit and titillate these senses, it’s a sound or rhythm that you remember. It’s that smell...
14/02/2021

We let your brand explore, exploit and titillate these senses, it’s a sound or rhythm that you remember. It’s that smell or taste that lingers that will remind your consumer about your brand. A brand that touches all your sensory experiences and creates a lasting impression is the one you’re going to remember over and over. Like that first kiss ! The taste of chocolate and the smell of that sexy girl walking past you.

Something you simply can’t miss!! or resist!!

Brand voice is like your chatty friend who has charisma and draws your attention. In a digital landscape filled with so ...
02/02/2021

Brand voice is like your chatty friend who has charisma and draws your attention. In a digital landscape filled with so much visual clutter.. your brand voice can really help you stand apart from the crowd.

Brands trends for 2021 have a central theme and that is towards personalization and connection. Never before has the hum...
20/01/2021

Brands trends for 2021 have a central theme and that is towards personalization and connection. Never before has the human side of branding been so relevant - the brand customer relationship is less about transactions and not about friendship and emotion. So deep dive into what is in store in the realms of branding and how to stay current and connected in 2021 with your consumers and audiences .

Starting in 2021 - we will be featuring some interesting colour palettes that are industry specific. Colours are vital f...
20/01/2021

Starting in 2021 - we will be featuring some interesting colour palettes that are industry specific. Colours are vital for any branding project as they embody the brand emotions and values. A colour can engage, enthrall and captivate you in ways you never imagined and thus creating more impactful branding. The first in the series is Nourish - inspired by the Dulux Colour forecast , here are few selection of colours that could help build a better, more engaging and relevant brand in 2021. Images@pinterest

Now imagine Branding is like an iceberg! What consumers relate with is the logo, tag lines and name .. what we strategis...
06/01/2021

Now imagine Branding is like an iceberg! What consumers relate with is the logo, tag lines and name .. what we strategist and brand specialist see is a lot of research that goes into play. It’s crucial why certain brands use a certain colour or look a certain way. There is a heaps of work that goes in. We look into the emotions your brand may embody and how those emotions relate to your consumers, how certain language or tone engages a consumer and how that then turns into brand engagement. So next time you think Branding is just a beautiful logo and some colours applied .. there is a thoughtful process applied for it to work. 💡

05/01/2021

A lot of misconception exists when it comes to branding and marketing. Most think it’s one and the same thing. But actually branding is like a connector of what a business has to offer and what it stands for in the minds of the consumer. So remember whilst working on your branding to keep in mind the things that matter the most about your brand the Who, What and Why your brand really exists.

24/12/2020

Merry Christmas everyone and thank you for your wonderful support throughout the year!!

2020 was tough!! But you can still cause a stir and a plot twist to this thriller. Let’s shake it up!!
05/11/2020

2020 was tough!! But you can still cause a stir and a plot twist to this thriller. Let’s shake it up!!

Girl Power!! All day everyday. Celebrating International Day of the Girl. Badass girls get it done.. why not support a b...
11/10/2020

Girl Power!! All day everyday. Celebrating International Day of the Girl. Badass girls get it done.. why not support a business chick.. a mum entrepreneur.. a woman dreamer and risk taker.

Address

Hawthorn East
Melbourne, VIC
3123

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+61433896613

Website

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