09/09/2025
I’m writing this from the airport on my way to my first ever SEO Conference. To be honest, with AI taking the world by storm I’ve been wondering: is SEO dead?
SEO has always been about getting your website found by search engines. Maybe I’ll come home with new insights, but here’s where I stand right now: I think SEO is very much alive.
At its core, SEO comes down to words. The words your clients use to find you. The words you choose to use on your website. And last time I checked, people are still using words to ask ChatGPT a question or to search Google.
Yes, SEO might look a little different these days, but it’s not going anywhere.
If you want to be found, start here:
• Ask your clients: “What did you search for when you found me?”
• Take note of the FAQs your clients ask you again and again.
•Or ask: “What would you type into Google if you were looking for the service I offer?”
Then add these words naturally to your website copy.
Happy SEOing!
P.S. It’s my birthday today (🤫). If you’d like my free 3 Min Website Tune Up — comment below with a 🎂.