03/08/2025
The Story Behind Proud Phoenix Co – Mild Chilli Crisp Oil (Red Jar)
In 2002, in the bustling kitchen of our family restaurant, Proud Peacock, my mother and I created what would later become the heart of Proud Phoenix Co — our original Mild Chilli Crisp Oil, now lovingly known as the Red Jar or Original Chilli Crisp.
Back then, it wasn’t bottled for shelves. It was made by hand, in small batches, to elevate every dish my mum crafted with care and love. Her food was full of bold flavours, warmth, and depth — and the chilli crisp oil she stirred into her wok was the secret that made our dishes unforgettable.
Our restaurant was where our passion for food and spice truly came to life. We watched customers return again and again, asking, “What is that amazing flavour?” — and it was always the same answer: Mum’s chilli oil.
Over the next decade, I worked beside her, learning, tasting, adjusting. I took her foundational recipe and perfected it — adding crunch, balance, and layers of flavour while keeping the soul of Mum’s original creation alive. In 2012, after years of requests from loyal customers, we finally started bottling it and sharing it beyond our kitchen.
Today, Proud Phoenix Co’s Mild Chilli Crisp Oil is loved in homes, kitchens and grocery stores all over Melbourne, Victoria and Australia. Every jar still reflects our roots — a mother and daughter, bound by love, food, and fire, with a mission to bring flavour and joy to every plate.
From our family to yours — thank you for being part of the story.
— With heart & heat,
Proud Phoenix Co
🐦🔥
