5 and a half

5 and a half 5 and a half is an Australian based production co.Other than our eyewear, ad campaigns and surfboard 5 and a half is an Australian based eyewear brand.

It's eyewear for the philosopher in all of us.The team behind it are 100% selfish in their approach to use creative productions, product development and various other initiatives to promote "Lifestyle as an art form"

We love action, film, cars, art and rock'n roll. So if like us your school report echoed "constantly distracting others". Here your amongst friends.

23/07/2025

Kookslams new show today at 5:00pm
03/09/2021

Kookslams new show today at 5:00pm

05/04/2020

Transfer

12/03/2020

Loving this band at the moment New single 'All My Friends Move Like The Night' is out! 👀 Youtube for full length version ▶️ Launch show tomorrow night at 😈

Good to see a 5 and a half board make the lift out. Thanks and thank you Charles.
08/03/2020

Good to see a 5 and a half board make the lift out. Thanks and thank you Charles.

Hey FB buds, dreams do come trueAs the new owner of Fuel TV Australia / NZ, it is my pleasure to give you a little taste...
19/06/2017

Hey FB buds, dreams do come true
As the new owner of Fuel TV Australia / NZ, it is my pleasure to give you a little taste of things to come

FUEL TV LIVES HERE

FUEL TV is the only exclusive channel dedicated to action sports and its lifestyle, Music and Art. Its programming focuses in the culture and lifestyle of sk...

15/01/2016

Hey guys please go and check out our new Instagram for a little behind the scenes

A great new era of non-innovation..We're proud to announce the launch of our new studio, offering non-innovative ATL and...
17/09/2015

A great new era of non-innovation
..We're proud to announce the launch of our new studio, offering non-innovative ATL and very old school BTL marketing and advertising services. We don't believe in innovation for the sake of it and we certainly don't use fresh thinking to make emotional connections with customers. There is no way that we would try and create a brand that customers love, perhaps we might go for one that they hate! We definitely wouldn't take the time to understand where you've been and don't care to think before we act. We've even been known to charge like wounded bulls, which is great for us and bad for you. We see advertising as propaganda and don't care if you think that's a negative word. Finally we would never zig while the market zags and try to find blue ocean for clients, frankly it's too hard.

So we launch with the most non-innovative campaign we can think of.

So if you want to learn how to not innovate then contact me
0427 570 512

Jay Palmer
5 and a half.com

Went for a surf in byron today, took a few snaps
09/09/2015

Went for a surf in byron today, took a few snaps

20/08/2015

10 ways to die early

19/08/2015

While anchored today we spotted Humpback whales close to our boat. All hands on deck was the call. 2 stand up paddles were launched with Deb and our mate Bez...

512 hitting some Bali time
25/01/2015

512 hitting some Bali time

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Melbourne, VIC

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